All posts - page 67
A collection of 2,607 blog posts
The truth is, there’s so much to do on social media that, as a social media manager, I have to choose my battles wisely when it comes to steering my time and deciding which creative strategies to pursue. Luckily, there are an unlimited amount of resources out there to help social media marketers like us to decide which strategies will provide the biggest payoff when it comes to Facebook marketing. But, more often than not, those resources give a general overview of various social media strateg
Facebook is introducing Delivery Insights to its Ads Manager tools. Delivery Insights will tell advertisers how their ads are competing at auction and provide recommendations on how to tweak ads to make them more competitive. The social network delivers ads to its users based on bid price, ad quality and user interest, evaluating billions of pairings of individual people and individual ads each day, looking for the right mix of message relevance and potential business value. According to Faceb
When AWS Lambda came out last year I was amazed. The thought never occurred to me that web development doesn’t need to be complex, instead it can be about purely accomplishing the task at hand. While they’re relatively early still, I think AWS Lambda and AWS API Gateway, are great examples of where web development is headed. If you haven’t experimented with AWS Lambda yet, I’d definitely recommend doing so. Essentially it’s a model of web development in which
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the topic. So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments! [Interested in listening to this post in podcas
This week in #bufferchat, we were joined by social media expert Christin Kardos to chat about social media hashtags! We discussed how hashtags impact our use of social media, strategies for creating them, our favorite hashtags of all time, and much more. Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to
On March 21st, 2006, Jack Dorsey set up his twttr. What followed over the past 10 years, as Twitter has evolved has undoubtedly changed the way we communicate, and in some ways changed the world. just setting up my twttr — Jack (@jack) 21 March 2006 From the Hudson River plane crash, and Obama’s four more years to #BlackLivesMatter and JeSuisCharlie. The most important, world-changing moments have often unfolded on Twitter, in real-time for all to see, react to and engage with. As Twitter be
Just like you, I read all of those blog posts about how to get more Twitter followers. And while these articles all contain great, actionable advice, I definitely acquired a lot of my Twitter followers by accident. Seriously. I’d love to share with you how I accidentally started acquiring Twitter followers, and how you can adapt these methods to start getting followers on purpose. Looking for more Twitter followers? Buffer’s social media management can help! Schedule your social media posts
Wow, how time flies! It’s been just over a year since we shared a behind-the-scenes look at Buffer’s social media strategy and stats The feedback from the community on that post was amazing, and we learned so much from the comments, many of which ended up shaping future Buffer articles like “How to Create a Social Media Report and Explain It to Your Boss or Client” and “What $5 Per Day Will Buy You on Facebook Ads. Since then, we’ve tried our best to learn about what’s working well for us on s
This week in #bufferchat, we discussed the concept of creating a company culture with our guest, Matthew Partovi, the founder of @culturevist! Throughout the conversation, we explored what a great company culture looks like, what an individual at a company can do to impact the culture in a positive way, and much more. Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community manage
If you’ve asked this before… “How can we get more visitors to our website?” … You’re certainly not alone, as increasing traffic is often the number one problem faced by marketers today. The bad news? Saying “get more traffic” is easier said than done. You could write guest posts (Leo wrote 150 articles in 9 months when Buffer first launched), optimize for SEO traffic, or drive visitors through social media. The options are endless. This article focuses on the latter, though. In this post, I’
Instagram is about to change in a massive way. The photo and video sharing app is taking a page from Facebook using an algorithm based timeline . This means that photos and videos shared to Instagram will no longer appear in chronological order and will instead appear based on the likelihood you’ll be interested in the content and your relationship with the person posting. The change could mean that if your best friend posted an image while you w
They call us “The Sandwich Generation” —the group of workforce-aged adults who are not only caring for their aging parents, but also balancing the needs of their own children. It might be hard to understand the term until you experience it firsthand. When my father-in-law had an unexpectedly difficult time recuperating from surgery last summer, I was stunned at just how upside-down it turned our lives. If you’ve been through the prolonged hospitalization (or any other intense, sustained medic
Pinterest has released a new set of advertising tools for small and medium sized businesses. These tools give businesses new ways to promote their content and advertise on Pinterest. Around three-fourths of the content on Pinterest comes from businesses already and opening up their ads product to all SMBs feels like a great way to enable businesses to get the right content in front of the right people. Pinterest users regularly save their favorite Pins (including adverts!) to their own boards,
I’ll sometimes find myself inspired by how jampacked and successful some people seem to be on social media, and I can’t help but thinking: What’s their secret? How’d they get so many leads and how can I do things exactly the same way? Well, thank you, Internet! Turns out the majority of these secrets are sitting out there in blog posts and email newsletters and everywhere else that these generous experts in lead collecting tend to share their best stuff. I’ve collected some of the best ideas
At Buffer we really value transparency. Defaulting to transparency is one of our core values , and we’ve been fortunate to have been involved in some incredible discussions about transparent company cultures as a direct result. For a quick sampler, you can check out our salaries and revenue here, and you can read about the rewards and challenges of building a fully distribu
How great would it be if customers showed up in your store or on your website with a sandwich board on their shoulders, advertising their level of interest in what you have to offer. “I’m keen to buy now!” “I’m in research mode.” “I’m totally just browsing.” Well it might not be a sandwich board, but there are some ways get a good sense for this buyer intent. Today’s marketing specialists have a great grasp on sales funnels, the way that customers move from awareness to purchase (and beyond
There you are, hunched over your laptop trying with all your might to write a catchy headline or design an engaging graphic…and you’re feeling stuck. We’ve all been there. And the truth is, more often than not, it takes a lot of effort to be creative and come up with something truly unique and eye-catching. Thankfully, there are plenty of amazing designers and artists out there to provide some much-needed inspiration, and many of them have opted to use Instagram as a place to catalogue their p
Facebook has opened up Instant Articles to publishers —of any size, anywhere in the world. This post guides you through how to connect your WordPress blog and Facebook Instant Articles. To make publishing to Facebook easier for the 25% of the web that uses WordPress, Facebook has teamed up with Automattic, parent company of WordPress, to build a free plugin for Instant Articles. This plugin enables anyone with a WordPress blog to seamlessly share their content as Facebook Instant Articles. If
Buffer got two incredible notes in our inbox over the weekend: “Hi Buffer/Pablo! I love using Pablo. I hopped on to make some graphics for International Women’s Day for my business and couldn’t find any good graphics. Please can you change this. When I typed in women and girls I got women whispering to each other, girls holding hands, and a woman in cutoff shorts fueling a gas tank. Please upload some inspiring images ahead of international women’s day. Thanks!” “I love love love your product
Google has started to experiment with an entirely new, almost Twitter-like format of search results. These results could eventually allow any celebrity or business to have a content feed built directly into Google Search results. The new results, which have been rolled out for US presidential candidates and selected small businesses, feel like stripped out versions of Google+ posts and have been given prominent positions on search result pages. The product is being positioned as an “experiment
Check out our new podcast! Hey there, podcast fans! We recently launched a new podcast of our very own, Buffer CultureLab! We’d love for you to check it out and share any thoughts, feedback or ideas with us! You can listen on iTunes here or Google Play here. :) OK, now back to the post! We’ve talked a lot about podcasts at Buffer. We’ve shared some top marketing podcasts. We’ve talked about podcasting tools. We’ve even provided a blueprint for starting your own podcast. But one thing we have
Dealing with complainers and haters in social media can, of course, be tricky. What you need is a framework for how to do it right. This is that framework: F-E-A-R-S: You may notice that I didn’t include “be fast” as a specific component. This is because it is axiomatic. Today, nearly 40% of all social media complainers who expect a response, expect that response to arrive within 60 minutes, according to the research I conducted for Hug Your Haters. Yet, the average length of time for busine
The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was posted a few hours ago. That approach isn’t a great fit with Live video, though. It doesn’t matter if a video was broadcast live if you missed it and had to catch a replay. To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video content. Facebook wants to draw attention to Live video br
Social media has evolved to become inherently visual, with text, video, and photos dominating on almost every platform. Sharing a great looking photo on Instagram is quick and easy, as is sharing a video to Facebook, but until now, creating and sharing audio content has been very difficult. Anchor is looking to change that. Anchor is a free iOS app that makes it easy to broadcast short audio clips in seconds. Listeners can talk back, sparking instant group conversations. In this post, I’d lo