Roy Olende
A collection of 8 posts
It’s pretty difficult to get excited about research, right? It’s not exactly the most flashy subject and I don’t really know any kids who dream of doing customer research when they grow up. Yet, if you dig into the practices of the most successful companies of the past few decades such as Amazon , Airbnb , and IBM [https://www.amazon.com/Who-Says-Elephants-Cant-Dance/d
Many of the best experiences in life are totally unplanned. I remember one of my last days in high school when the entire grade 12 class (all boys) hopped over the fence of the neighboring girls’ boarding school in the middle of the night and went streaking. I made a wrong turn and — with nothing but running shoes on — stumbled upon a legion of young girls staring out of their dorm windows. Totally unplanned, 100 percent memorable. *Yes, I’m well aware that this story is a little odd for a po
See all Buffer reports → Rocket Report July 2016 Rocket is a “startup within a startup” here at Buffer, just like Respond. (A really awesome product if you haven’t checked it out yet.) Each month we’ll share more and also reflect later on the whole experience and journey of Rocket. We’re excited to share some July updates from the project, though so many things here are still taking shape! What is the Buffercelerator program? The Buffercelerator program gives the Rocket team 9 w
A great social media marketer today and an awesome advertiser in the 1960s have much in common. David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot. Ogilvy was a master at stuff like this — prioritizing what was really important. If he lived through the age of social media, I’m fairly certain Ogilvy would say something like: On the average, many more people eng
There you are, hunched over your laptop trying with all your might to write a catchy headline or design an engaging graphic…and you’re feeling stuck. We’ve all been there. And the truth is, more often than not, it takes a lot of effort to be creative and come up with something truly unique and eye-catching. Thankfully, there are plenty of amazing designers and artists out there to provide some much-needed inspiration, and many of them have opted to use Instagram as a place to catalogue their p
As a social media startup, Buffer is constantly learning about what it takes to build great products. Whether it’s giving a unique role to our Product Creators or evolving the structure of our teams, we try to treat everything as an experiment with opportunities to continually learn and improve. One of our more recent sources of learning has been the launch of Pablo, our social media image creation app. Building Pablo has been a unique experiment that equipped us with some great product lesson
If you’ve been on social media for any length of time, you may be well aware that images can help boost your online engagement. But while it’s true that a picture can add some pizazz to your posts, it’s not always easy to determine the best type of image to publish. They can also take a long time to create, especially when you’re not sure what you’re trying to communicate. Thankfully, deciding which format best suits your posts can be a straightforward process. In this post, I’ll outline a few
How much time do you spend creating a social media image? Two minutes? Twenty minutes? An hour or more? I’ve done it all! I’ve been down those rabbit holes when you suddenly realize that you’ve been searching for the perfect picture or agonizing over the best font for forty-five minutes (yikes!). We know that social images are important but they can also be really time consuming. That’s why we created Pablo [h