Social Media Insights - Page 2

A collection of posts on Data

We Analyzed 1.7M Posts from X, Threads, and Bluesky: Here’s What We Learned

Data

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

6 minute read

Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

Data

We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.

6 minute read

Consistent Posting Means 5x More Likes, Comments, and Shares: Study

Social Media Marketing

A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.

6 minute read

From Instagram to Bluesky: How Social Media Use Has Evolved Since 2022

Data

In this report, we look at data on 11 social media platforms available in Buffer to determine social network usage trends.

11 minute read