Kirsti Lang
Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.
A collection of 91 posts
Everything you need to know about sharing a post to your Instagram Stories (and why it could be great for your reach and engagement).
What Instagram verification is, the two ways to get a blue check, (with and without paying for Meta Verified), plus some FAQs about the process.
We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
Instagram has launched a way for users to hit the reset button on their Instagram algorithm — completely wiping the slate clean on their home, reels, and explore feeds.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
Videos and shorts posted on these days and at these times tend to get higher views.
Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.
We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.
Instagram Edits is going to be a pretty powerful app for creators. Here's a look at all the features Meta teased in their strategically timed announcement.
A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.
Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.
All the requirements you need to meet to add a link to your bio on TikTok, how to add your link, plus solutions if the link in bio feature isn't working for you.
The key differences between Instagram's professional and personal account options, plus how to switch yours.
Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.