Kirsti Lang

Kirsti Lang

Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.

WebsiteX (Twitter)

A collection of 84 posts

BlueskyDec 19, 2024
Subscriptions and Monetization are Coming to Bluesky — Here's How They’ll Work

Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.

Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.

23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Whether you’re a creator or social media marketer, small business, or enterprise, there’s an analytics tool in here for you.

TikTokNov 25, 2024
How to Add a Link to Your TikTok Bio (+ What to Do If You Can't)

All the requirements you need to meet to add a link to your bio on TikTok, how to add your link, plus solutions if the link in bio feature isn't working for you.

InstagramNov 22, 2024
There Are 3 Different Types of Instagram Accounts: Which One is Right for You?

The key differences between Instagram's professional and personal account options, plus how to switch yours.

InstagramNov 19, 2024
Instagram Image and Video Size and Dimensions in 2024 — for Posts, Stories, and Reels

Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.

Brand MarketingNov 13, 2024
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.

CreatorNov 12, 2024
‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche

One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche.

InstagramOct 23, 2024
Data Shows Instagram Reels are Best For Reach — But Not Engagement

A deep dive from our data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years.

ThreadsOct 21, 2024
How to Get More Followers on Threads: 9 Tactics to Help You Grow

Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.

InstagramOct 16, 2024
What You Need to Know About Instagram Broadcast Channels (+ How to Create Them)

Instagram Broadcast Channels offer a unique way to connect with your most engaged followers. Here's everything you need to know about creating yours.

InstagramOct 8, 2024
How to Schedule Instagram Posts (For Free): Step-by-Step Guide to 2 Options

Exactly how to schedule posts on Instagram to improve your consistency and performance on social media.

InstagramOct 1, 2024
How to Add a Link to an Instagram Story (+ Examples to Inspire You)

A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.

LinkedInSep 26, 2024
How to Become a LinkedIn Top Voice — After the Platform Retires Gold 'Community Top Voice' Badge

Here’s everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.

The Best Time to Post on Social Media in 2024: Times for Every Major Site

We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.

InstagramSep 19, 2024
The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out

We analyzed more than 5.5 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.

TikTokSep 18, 2024
When is the Best Time to Post on TikTok in 2024?

We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum reach.

7 Simple Habits to Help You Get Better at Creating Content More Consistently

Working smarter, not harder, can be an absolute game-changer when it comes to creating content more consistently. There are a host of simple habits you can adopt to lighten the load and make the process of building your social media following so much smoother.

LinkedInSep 17, 2024
The Best Time to Post on LinkedIn to Boost Your Following + Engagement in 2024

We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum reach.

FacebookSep 16, 2024
The Best Time to Post on Facebook in 2024: A Complete Guide

We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.

LinkedInSep 11, 2024
LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Tried-and-tested LinkedIn creator strategies from the Buffer team after several months of being active on the platform.

LinkedInSep 9, 2024
LinkedIn’s Video Feed is Here: Here’s How to Create + Share Video on the Platform

An early guide to getting started with video content on LinkedIn — and how to make the most of the boost the platform seems to be giving it right now.

How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Are you curious how we write the posts on our blog? Or looking for simple guidance on writing your first blog post? Then this article is for you.

Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)

A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.