Kirsti Lang

Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.

WebsiteX (Twitter)

A collection of 88 posts

TikTokFeb 10, 2025
The Best Time to Post on TikTok in 2025 — New Data

We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.

AIFeb 5, 2025
The 7 Best AI Video Generators for Creators and Marketers, Tried and Tested

These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.

InstagramFeb 4, 2025
Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach

The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.

Consistent Posting Means 5x More Likes, Comments, and Shares: Study

A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.

LinkedInJan 27, 2025
The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed

We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

CreatorJan 22, 2025
Become a Social Media Creator in 2025: Your 9-Step Plan

Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.

InstagramJan 21, 2025
Meta is Launching a Video Editing App: Here's Everything We Know About Instagram Edits

Instagram Edits is going to be a pretty powerful app for creators. Here's a look at all the features Meta teased in their strategically timed announcement.

InstagramJan 20, 2025
How the Instagram Algorithm Works: Your 2025 Guide

An inside look at how the Instagram algorithm works for the feed, Explore pages, stories, and reels, the 'signals' that impact them most, and how to make them work for you.

ToolsJan 15, 2025
Best Video Editing Software in 2025 — 15 Free + Paid Tools

A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.

InstagramJan 6, 2025
The Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out

We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.

BlueskyDec 19, 2024
Subscriptions and Monetization are Coming to Bluesky — Here's How They’ll Work

Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.

Social Media Calendar For Every Holiday of 2025 (+ Ideas for Posts)

Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.

23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Whether you’re a creator or social media marketer, small business, or enterprise, there’s an analytics tool in here for you.

TikTokNov 25, 2024
How to Add a Link to Your TikTok Bio (+ What to Do If You Can't)

All the requirements you need to meet to add a link to your bio on TikTok, how to add your link, plus solutions if the link in bio feature isn't working for you.

InstagramNov 22, 2024
There Are 3 Different Types of Instagram Accounts: Which One is Right for You?

The key differences between Instagram's professional and personal account options, plus how to switch yours.

InstagramNov 19, 2024
Instagram Image and Video Size and Dimensions in 2025 — for Posts, Stories, and Reels

Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.

Brand MarketingNov 13, 2024
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.

CreatorNov 12, 2024
‘Your Brand is a Solar System’: Gigi Robinson on the Evolution of her Creator Niche

One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche.

InstagramOct 23, 2024
Data Shows Instagram Reels are Best For Reach — But Not Engagement

A deep dive from our data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years.

ThreadsOct 21, 2024
How to Get More Followers on Threads: 9 Tactics to Help You Grow

Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.

InstagramOct 16, 2024
What You Need to Know About Instagram Broadcast Channels (+ How to Create Them)

Instagram Broadcast Channels offer a unique way to connect with your most engaged followers. Here's everything you need to know about creating yours.

InstagramOct 8, 2024
How to Schedule Instagram Posts (For Free): Step-by-Step Guide to 2 Options

Exactly how to schedule posts on Instagram to improve your consistency and performance on social media.

InstagramOct 1, 2024
How to Add a Link to an Instagram Story (+ Examples to Inspire You)

A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.

LinkedInSep 26, 2024
How to Become a LinkedIn Top Voice — After the Platform Retires Gold 'Community Top Voice' Badge

Here’s everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.