Kirsti Lang
Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.
A collection of 91 posts
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).
Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.
Instagram has launched a way for users to hit the reset button on their Instagram algorithm — completely wiping the slate clean on their home, reels, and explore feeds.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
Videos and shorts posted on these days and at these times tend to get higher views.
Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
These AI video tools can help you write scripts, generate clips, optimize your editing, and even talk to the camera for you. Here’s a look at some of the best AI video tools I’ve tested, along with how to use them, who they’re best for, and how much they cost.
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
A massive analysis of more than 100,000 Buffer users revealed just how much posting consistently can boost engagement per post.
We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.
Whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, this plan will get you started.
Instagram Edits is going to be a pretty powerful app for creators. Here's a look at all the features Meta teased in their strategically timed announcement.
An inside look at how the Instagram algorithm works for the feed, Explore pages, stories, and reels, the 'signals' that impact them most, and how to make them work for you.
A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
Bluesky COO Rose Wang shares details about the platform’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.
Start planning your social media content for 2025 with this handy list — it covers monthly themes, major international and U.S. holidays, and fun ‘national celebration’ dates.
Whether you’re a creator or social media marketer, small business, or enterprise, there’s an analytics tool in here for you.
All the requirements you need to meet to add a link to your bio on TikTok, how to add your link, plus solutions if the link in bio feature isn't working for you.
The key differences between Instagram's professional and personal account options, plus how to switch yours.
Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.
One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche.