Kirsti Lang

Kirsti is a journalist-turned-marketer and creator who’s built an audience on TikTok, Instagram, and LinkedIn. She writes for Buffer and hosts YouTube videos, sharing what actually works on social — backed by data and real-world experience.

A collection of 100 posts

Topic
Creator
Published

I have ADHD, a full-time job, and a growing audience. Here’s how I create consistent content without burning out — and the tools that help me.

Reading time11 minute read

Published

We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.

Reading time16 minute read

Topic
Creator
Published

You don’t need a massive audience to make money as a creator, but you do need strategy, consistency, and a strong, authentic voice. Here's how I do it.

Reading time10 minute read

Published

Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout.

Reading time10 minute read

Published

Instagram’s new Friends Map is here. Learn how it works, how to keep your location private, and what it means for creators and brands.

Reading time6 minute read

Published

From downloadable PDFs to spreadsheets to tools, here are over a dozen free calendar templates to help you plan your social media content — in the way that makes the most sense for you.

Reading time17 minute read

Topic
TikTok
Published

We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.

Reading time13 minute read

Topic
Data
Published

Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and X to find out which content format performs best.

Reading time10 minute read

Topic
AI
Published

I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.

Reading time15 minute read

Published

I've tried 57 productivity tools in the past year. These are the ones I keep coming back to.

Reading time12 minute read

Published

We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.

Reading time13 minute read

Topic
Bluesky
Published

Here’s what you need to know about how verification works on Bluesky — and how to get your blue check.

Reading time7 minute read

Topic
Bluesky
Published

With Bluesky's livestreaming feature, users will be able to discover when someone is live — and jump directly to YouTube, Twitch, or another platform to watch.

Reading time4 minute read

Topic
Threads
Published

We analyzed hundreds of thousands of Threads posts sent through Buffer to figure out which time slots got the most engagement.

Reading time8 minute read

Published

Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community on Instagram. Here's how they work.

Reading time4 minute read

Topic
TikTok
Published

A deep dive into the TikTok algorithm, how it works, and how you can work with it to enhance your visibility and engagement on the platform.

Reading time12 minute read

Topic
AI
Published

Tried and tested: These AI image generators consistently delivered the best results. Here's a look at how they work, how much they cost, and how they handled a specific prompt.

Reading time14 minute read

Published

Everything you need to know about sharing a post to your Instagram Stories (and why it could be great for your reach and engagement).

Reading time7 minute read

Published

We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

Reading time11 minute read

Topic
YouTube
Published

Videos and shorts posted on these days and at these times tend to get higher views.

Reading time11 minute read

Published

After some serious hands-on time with Edits by Instagram, here’s my everything guide, from getting started to tips and tricks to take you to the next level.

Reading time9 minute read

Published

What Instagram verification is, the two ways to get a blue check, (with and without paying for Meta Verified), plus some FAQs about the process.

Reading time9 minute read

Topic
Twitter
Published

We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

Reading time9 minute read

Topic
TikTok
Published

Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.

Reading time7 minute read