Kirsti Lang
Kirsti is a journalist turned content marketer based in Cape Town, South Africa. Her work has appeared in publications like Women's Health, Harper's Bazaar, Runner's World, Red, and Sheerluxe.
A collection of 80 posts
The key differences between Instagram's professional and personal account options, plus how to switch yours.
Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.
One of the key reasons Gigi believes she has been so successful at maintaining follower growth flies in the face of ‘traditional’ social media advice: evolving her business into other areas, rather than sticking to one niche.
A deep dive from our data scientist has uncovered some fascinating patterns in Instagram reach and engagement — and how they've evolved over the years.
Tried and tested strategies for growing your following on Threads, with insider tips from the Threads team.
Instagram Broadcast Channels offer a unique way to connect with your most engaged followers. Here's everything you need to know about creating yours.
Exactly how to schedule posts on Instagram to improve your consistency and performance on social media.
A quick, step-by-step guide on everything you need to know about adding Instagram's link stickers to your stories, plus examples of how brands and creators use them.
Here’s everything you need to know about LinkedIn Top Voices, including why their 'Community Top Voice' program has been retired.
We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.
We analyzed more than 5.5 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum reach.
Working smarter, not harder, can be an absolute game-changer when it comes to creating content more consistently. There are a host of simple habits you can adopt to lighten the load and make the process of building your social media following so much smoother.
We analyzed over 1 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum reach.
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
Tried-and-tested LinkedIn creator strategies from the Buffer team after several months of being active on the platform.
An early guide to getting started with video content on LinkedIn — and how to make the most of the boost the platform seems to be giving it right now.
Are you curious how we write the posts on our blog? Or looking for simple guidance on writing your first blog post? Then this article is for you.
A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.
Everything you need to know before your first TikTok Live, including a step-by-step guide and best practices, along with some ideas to inspire you.
A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for.
I stuck to several simple, sensible tactics on TikTok. Here are the ones that got results, those that didn’t, and a couple of nifty tips and tricks I learned along the way.
A deep dive into the world of decentralized social media. Learn about the history of the phenomenon, the challenges these new platforms face, and what it all means for the future.