Buffer and LinkedIn publishing

Craft Strategies Grounded in Data with LinkedIn analytics

Buffer's LinkedIn analytics offers in-depth insights, allowing you to iterate and enhance your LinkedIn strategy for better reach and engagement. Grow your audience organically with a tool that’s developed by a team that uses it daily.

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LinkedIn analytics

Hashtag performance

Buffer reveals which hashtags work best for LinkedIn growth.

Best type of posts

Learn which types of posts have the highest engagement.

Analyze key metrics

Measure likes, shares, and clicks to double-down on what works.

Create beautiful reports

Build fully customized reports, and easily export them.

Best day to post

Post at the perfect time

Learn exactly when your posts get the most clicks, schedule your posts for your best day, and boost your clicks, with Buffer’s LinkedIn analytics.

Best time to post
Tags

Analyze and strategize with precision

Tag related posts within a campaign or theme to analyze their performance as a whole, providing valuable insights and reports for your social media marketing strategy.

LinkedIn Tags
Post performance

Discover what your fans love

Analyze key LinkedIn metrics to see what posts are most loved by your fans, so you can consistently craft engaging content that doesn’t get lost in the noise.

Instagram Post Performance
Reports

Highlight your success with customizable reports

Show off your top performing posts and all the metrics that show your social success in our fully customized (and absolutely stunning) reports—perfect for all-hands presentations, client briefs, and cross-team collaboration.

Highlight your success with customizable reports
All social media analytics

Your one-stop hub for all your social analytics

Buffer's intuitive analytics dashboard is thoughtfully built and continuously improved by our small, dedicated team to ensure you can accurately track your social media performance for Instagram, Facebook, Twitter, and LinkedIn.

Facebook analytics

Discover what your community loves, refine your marketing strategy, and achieve your social goals with Buffer’s Facebook analytics.

Twitter analytics

Find easy ways to boost your reach, followers, and clicks by creating tweets that catch-the-eye, with the help of Buffer’s Twitter analytics.

Instagram analytics

Boost engagement on posts, stories, and reels and create content your followers love with. Buffer's Instagram analytics.

Grow your audience

Manage all of your social media accounts from one place. Plan, create, schedule, analyze and more with Buffer.

Up your game with LinkedIn analytics

Learn what’s working, crush your goals, and grow your audience organically on LinkedIn.

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FAQs

Why do small and medium-sized businesses choose Buffer?

Millions of small and medium-sized businesses, entrepreneurs, and creators choose Buffer for our commitment to transparency, customer-first approach, and powerful and generous free plan. Our goal is to make marketing across organic channels easy and affordable for everybody. We provide innovative features at a fraction of the cost, keeping you ahead in the ever-evolving social media landscape (we were the first tool of its kind to connect with Mastodon and integrate artificial intelligence).

We’d love for you to join us! Try Buffer for free

Which types of LinkedIn accounts does Buffer support?

Buffer supports LinkedIn profiles and LinkedIn Pages for scheduling posts, but you can only get detailed analytics on your posts to LinkedIn Pages. Learn more here.

Does Buffer provide insights on the best days to post on LinkedIn?

Yes, Buffer provides you with your best days to post on LinkedIn. Buffer’s best day to post tool shows you which day your posts earn the highest engagement.

What LinkedIn metrics does Buffer track?

Buffer’s LinkedIn analytics tracks the following metrics:

  • Posts
  • Impressions
  • Clicks
  • Likes
  • Comments
  • Shares
  • Engagements
  • Engagement Rate
  • Page Views
  • New Followers
  • Followers

You can find a detailed description of each LinkedIn metrics tracked via Buffer here.