Social Media Analytics Archives - Buffer Marketing Library

Know What’s Working on Social Media: 27 Paid and Free Social Media Analytics Tools

Know what's working on social media with the insights from our collection of free social media analytics and reporting tools for Facebook, Twitter & more.

Social Media Analytics

6 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about...

Social Media Analytics

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We social...

Instagram Marketing

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

More than 15 million businesses now use Instagram as a marketing tool. And one of the most important aspects of any Instagram marketing strategy is...

Facebook Marketing

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of...

Social Media Analytics

So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media

If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a...

Social Media Analytics

Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)

One of our cultural values at Buffer, is to live smarter, not harder. We like to think this extends into our workflows as well. This is...

Social Media Analytics

The Delightfully Short Guide to Social Media ROI

If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the topic. So that’s...

Social Media Analytics

15 New Social Media Templates to Save You Even More Time With Your Marketing

Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and...

Social Media Analytics

How to Create a Social Media Report and Explain It to Your Boss or Client

You’re rocking social media. You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar. How...

Social Media Analytics

61 Key Social Media Metrics, Defined

Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the...

Social Media Analytics

5 Unique Ways to Measure and Evaluate a Social Media Campaign

We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review the...

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