Blog - Page 57
A collection of 2,487 blog posts
There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then probably start searching for the next thing to try. And because you’re always looking forward, you might not notice that technique that worked so well when you first used it?
Back in 1894 to 1929, before sound could be synchronized with video, silent movies were in their heyday. In silent films, the dialogue is transmitted through muted gestures, mime and title cards which contain a written indication of the plot or key dialogue. And if you scroll through your Facebook News Feed, you may notice that in some ways, we’re moving back to those days. Here’s a clip from a recent Tech Insider video: And a clip from Gary Vaynerchuk: You’ll notice that both these clip
At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels. To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media. We examined over 100,000 accounts, which consisted of o
“Unconscious bias” is a phrase that gets thrown around a lot these days. What does it actually mean? Who has it, and can we even fix it if we do? In this episode of Buffer CultureLab, I got the chance to chat with Natalie Johnson, who answers all our burning questions about bias. Natalie is an expert in unconscious bias, from analyzing potential bias in companies’ people processes to training employees and managers on how to manage and mitigate bias. As a former People Analyst at Google, Nat
It’s been an exciting month at Buffer – Tons of fun social media initiatives, experiments, and thinking ahead on innovative ideas to continue to grow on all of our channels. Ideas like: * How can we best market our new Buffer CultureLab podcast? * What does our audience enjoy on Snapchat ? How can we grow and stand out? *
In five-and-a-half years of Buffer (wow!), we’ve been fortunate to cross many milestones — 3 million registered users, 90+ team members, and most recently, $10 million in annual recurring revenue (ARR). Along this journey, we’ve been grateful for the support of the community and for the chance to gather new learnings along each step of the way. Some of these lessons we gleaned easily — others we learned the hard way. We’ve discovered the value of masterminds, data, and customer research. We e
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media copy to grab people’s eyes and win their hearts is a challenge, though. And often, when our content isn’t breaking through the noise we can fix it with a few slight edits and tweaks. Editing content and copy is a key part of the creative process but is often overlooked. In this post, I’d love to share 11 editing tips and
This week, Laurence Hebberd stopped by #bufferchat to share his insights on creating an event experience! We discussed creative ways to promote events , strategies for encouraging people to talk at events, how to measure event success, and much more. Catch our weekly Twitter chat , #bufferchat, [https://buffer.com/resources/buf
Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores. Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. For example, Whole Foods Austin has more than 32,000 fans. Clearly, there isn’t a single department that “owns” social media at Whole Foods. It belongs to everyone: from the CEO, who blogs about the natural food
Want to make your business stand out on Instagram? Check out our complete guide to Instagram marketing and get the playbook that drives results for Instagram’s top profiles. Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But soon, they’ll be able to dive way beyond total likes and views. Instagram has officially announced the launch of its tools for business users, inc
I can’t believe we’re on Episode 5 of the podcast! Every time we get together for Buffer CultureLab it is both fun and educational, and this week is no exception. On this episode Carolyn and I talk about Millennials at work, and then welcome Buffer investor Kanyi Maqubela, who is a partner at Collaborative Fund. It’s a very different kind of investment fund that looks beyond traditional investing criteria to think about things like creativity, values and culture. Language alert! Things get a l
This week in #bufferchat, we discussed and learned all about supporting accessibility on social media with the incredible insights and knowledge of the founders of #AXSChat: Neil Milliken, Debra Ruh and Antonio Santos! We touched on a broad range of interpretations of “accessibility”, including how to be accessible to those with physical or intellectual disabilities, the blind and visually impaired communities, those with invisible diseases, those who are different ages, those who speak differe
In the past couple of months, I’ve had a number of thoughts around the growth Buffer has experienced in the last year and some interesting challenges and paradoxes that seems to be bringing us. I’ve had a number of conversations with people in the team on this and I recently shared a version of what follows with the whole company to get their thoughts. It resonated with almost everyone, and as a result we’ve started to put in place some changes based on these realizations. I’d love to share it
Accessibility isn’t a topic that just affects some of us. As no less of an innovator than Google puts it , “the accessibility problems of today are the mainstream breakthroughs of tomorrow.” We at Buffer are delighted to have Neil Milliken (@neilmilliken ), Debra Ruh (@debraruh ), Antonio Santos (@akwyz ) of AXSChat
What was once a rumor that Twitter would update its 140 character count guidelines is now official in the social media sphere: Twitter announced Tuesday morning that within the next few months, usernames, quoted tweets, photos, and other media attachments will no longer count against the tweet’s 140-character limit. Twitter co-founder and chief executive Jack Dorsey tol
It is our greatest marketing asset. And we just keep changing it. Kevan Lee, October 2015 And now things have changed again. We’ve flipped the switch, and our new design is here. From where it started with Leo over five years ago to where it stands today, the Buffer Social blog has evolved a great deal over the years, and we’re extremely grateful to have built up a great reputation and sizeable audience along the way. The Buffer Social blog now attracts over 850,000 readers and averages ove
(Editor’s Note: Hi there! We’re experimenting with sharing the transcripts of our new podcast, Buffer CultureLab , on the Open blog. Would love to hear how this feels for you!) This is Buffer CultureLab, a podcast by Buffer – where we’re slightly obsessed with creating happier more human work. Here are your hosts, Courtney Seiter and Carolyn Kopprasch. Carolyn Kopprasch: Welcome to the show, this is episode 4. Courtney Seiter: Woohoo! Courtn
This week in #bufferchat, we explored one of the core Buffer values : making time for reflection. In the discussion, we talked about what reflection can look like from person to person, how it can impact one’s life, strategies for building a habit of reflection, and more! Catch our weekly Twitter chat , #b
You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. All you have to do is queue it up in Buffer and watch it take off, right? I’ve been there, and I wish it were true! Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social med
A few weeks ago, one of my students posted this in my Facebook mastermind group (emphasis mine): Let me start by saying that I applaud this woman for having the courage to step up, share her story, and ask for help so she can overcome this and move forward again. It’s actually pretty damn hard to admit when you’re not in a good place professionally and to then ask for help. I wrote an initial response with my thoughts (below) but I wound up thinking more and more about this topic and it got m
Whenever I’m working on a new challenge and keep getting stuck, there’s one post that I seem to return to again and again. It’s by our CEO, Joel, and it’s called “I Have No Idea What I Am Doing.” We’ve likely uttered that exact sentence 30 times over the course of the last month as we worked to figure out the ins and outs of launching our new podcast today. Despite talking a lot about podcasts at Buffer—sharing the podcasts we love [https://buffer.com/resources/p
When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. Product Hunt is definitely getting it right. The company—just two years old—has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry. Plus, whenever there’s a new network (Peach , Periscope [https://buffer.com/r
Our community has always been great at driving us forward, suggesting new tools , helping us better understand the challenges and workflows of a daily social media user . Listening to our community is perhaps our best source of information and ideas, so when you asked for the ability to add feeds within Bu
This week in #bufferchat we were joined by Buffer’s very own social media manager, Brian Peters , to learn all about user-generated content ! We discussed the various forms of UGC, how it can be valuable to a brand, why it’s so influential, and much more. Catch our weekly Twitter chat , #bufferchat, [https://buffer.com/resources/buff