You can now generate AI images and share them across your social platforms with Buffer – all thanks to Apple Intelligence and their new Image Playground app.

Imagine having a creative assistant to turn your ideas into graphics in seconds. That's Image Playground in a nutshell. It's a simple way to generate unique images by describing what you want to see.

To use this feature, you’ll need:

A compatible Apple device with Apple Intelligence. Apple is rolling this out in stages.
The Buffer iOS app.

Here’s how to create and schedule a post using Image Playground and Buffer:

Open up the Buffer app
Tap to create a new idea or post
Tap the attachment icon
Select Image Playground
Describe the image you want to create or add an image from your phone
Choose a style for your image
Add a caption (optional)
Add it to your queue!

And that’s it! You’ve just used AI to schedule an image to all your social platforms in less than two minutes.

When to use AI-generated images

Like many other folks at Buffer, I believe AI is an incredible tool that assists and unlocks creativity. However, it should be applied thoughtfully and strategically. It shouldn’t replace creative work, and it’s not a silver bullet.

Here are some examples of where AI-generated visuals can help you elevate your content:

Abstract ideas that are tricky to photograph — for example, maybe you are sharing a social post about “imposter syndrome”
Data visualizations and infographics
Consistent graphics for marketing campaigns
Illustrating and celebrating personal achievements
Hypothetical and futuristic scenarios and ideas

On the flip side, I’d be careful about using AI-generated images for:

Representing or recreating images of other people
Product photography
Anything that requires photographic accuracy

Some other things to keep in mind

Creating great AI images is part art, part experiment. The magic happens when you combine AI's capabilities with your unique perspective.

Some tips to generate eye-catching images:

Start with a clear concept
Be patient with the process
Refine your descriptions
Learn from each attempt

Remember, most AI-generated images won’t be perfect on first try. It's okay to generate multiple versions with slight variations.

Ready to get started?

Download the Buffer iOS app today and let your imagination run wild!

Here are a few other ways you can incorporate AI into your workflows:

iOS

A Guide to Using Apple’s Image Playground in Buffer