How a Jazz Guitar Professor Reaches Thousands of Aspiring Musicians with Buffer

Barry Greene has spent the past three decades helping students master the art of jazz guitar, both as a professor at the University of North Florida and through his own online lesson platform. His teaching journey took an unexpected turn in 2007, when he uploaded a casual video to YouTube.

What started as a fun experiment quickly gained traction. As Barry recalls, 'within months, I was teaching masterclasses overseas.'

Over time, Barry built a thriving online community of guitarists who rely on his lessons to develop their technique, explore jazz harmony, and stay inspired.

With growth came a challenge: keeping up with social media demands without sacrificing time for creating new lessons and staying engaged with students.

In this post, we hear from Barry about how he has built a social media system that doesn't interfere with his passion for teaching.

Sharing daily content on social media

Barry started sharing daily clips on social media to reach his audience. “Some days I’ll record a quick 60-second video while I’m practicing. Other times I’ll go a bit longer, depending on the idea I’m sharing.” Since he's already practicing, it makes for great content.

Once he has the content, it's time for content distribution. To reach his audience, Barry shares his daily clips across four platforms: Facebook, Instagram, TikTok, and YouTube. Each platform serves a different slice of his community, and each has its own quirks and requirements.

Posting on social media started as a simple way to connect with students, but over time, it became a bit of a logistical headache. Posting manually to each network disrupted Barry’s creative rhythm and took valuable time away from teaching and playing. “It’s just not realistic to upload the same thing to multiple platforms every day. That kind of repetition slows you down and makes you less likely to share at all.”

Simplifying his social media process

Looking to simplify, Barry researched the best social media management tools, and turned to Buffer. “Being able to upload a video once and send it to all my platforms — that’s the big one. It makes everything easier.”

Now, Barry manages all his content from a single dashboard, and his content process flows much more smoothly.

Barry's streamlined process:

• Record a short, authentic video during practice
• Upload once to Buffer
• Select all four social channels in seconds
• Let Buffer handle the rest

He can now plan several days of content in one sitting without interrupting his teaching flow. Plus, with the added simplicity, Barry has been able to schedule out his content in advance. The efficiency boost is significant: 'I've often got five or six days of content lined up,' Barry notes. 'It's quick, simple, and I can fill out my schedule whenever I have a spare moment.'

Barry has another time-saving trick: Buffer's hashtag manager. 'I've got sets of hashtags saved for different types of posts,' he explains. 'It's a small thing, but it adds up. Just press a button and they're in. It's a huge time saver.'

A natural fit for the way he teaches

Barry's focus is on sharing high-quality instruction in a way that feels true to his teaching style — and Buffer gives him the freedom to do just that.

When longer videos need editing, he adapts his workflow to suit each platform, often uploading alternate versions with minor tweaks. Buffer’s flexibility supports this without slowing him down. “If a video runs longer than a minute, I’ll trim it down for YouTube and post the rest to the other platforms. Buffer makes that easy.”

More time for what matters

For Barry, Buffer has become a powerful assistant in the background, helping him reach more people without disrupting the creative flow.

“Buffer gives me more time to create, to teach, and to stay focused on what matters.”

Key takeaways

For educators building online communities:
➡️ Buffer helps eliminate the busywork of posting so you can spend more time teaching and connecting with your audience.

For creators reaching niche audiences:
➡️ Consistency doesn’t have to mean burnout. Buffer supports your natural workflow so you can create content that feels true to your voice.

For anyone building something solo:
➡️ The right tools should amplify your creativity instead of creating more work. ➡️ Buffer adapts to your process so you can keep growing without losing your focus.

Want to see Barry’s teaching in action?
Check out his YouTube channel, follow him on Facebook and Instagram, or explore his full video course platform.