All posts - page 28
A collection of 2,627 blog posts
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In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools.
Reading time8 minute read

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Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.
Reading time6 minute read

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Nothing is healthy in excess amounts, including social media. In this article, we share the reasons for and benefits of taking a social media break, as well as insight into what happens when a Chronically Online person decides to take one.
Reading time8 minute read

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These small businesses may be limited in size, but they're still making a huge impact in their communities through initiatives and policies they've baked into their companies.
Reading time8 minute read

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Our new time-off dashboard is meant to help our team members prioritize their mental health by providing a deep dive into how we utilize our vacation time as a company.
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How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? In this article, business owners share stories about their growth and offer practical advice about retaining their identity while building their future.
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Small businesses don’t have to grow in size to make a difference. We’ll share why, sometimes, thinking small can lead to the biggest dividends.
Reading time8 minute read

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Raising money is something on every entrepreneur's mind, but we spoke to four small business owners who've pursued alternative models of funding and say that was the right choice for them.
Reading time10 minute read

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Community is at the center of many impactful small businesses. But how do you cultivate a flourishing community that grows with and supports your business? In this article, small business owners share the insights and lessons they’ve learned from creating communities.
Reading time9 minute read

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Learn the science, research, and psychology behind what makes the best profile picture for your social media accounts.
Reading time8 minute read

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In honor of Hispanic Heritage Month, we're highlighting five small businesses that are ushering in more representation in their respective industries.
Reading time5 minute read

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In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology.
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Reading time12 minute read

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Building a meaningful community is never easy, but doing so without a lot to spend on acquisition can be even more challenging. Here are four simple strategies that helped Allison Esposito Medina, founder, and CEO of Tech Ladies, grow her 200,000-member community on a budget.
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At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Ismail, one of our product designers, presents a deep dive into Morocco.
Reading time14 minute read

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When starting in the tech industry, many companies raise venture capital. But Allison Esposito Medina, founder and CEO of Tech Ladies, decided to bootstrap and generate income from the start. She believes her business is better for it, and she encourages other founders to do the same.
Reading time6 minute read

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After hiring three new teammates I took an extended period off of work on sabbatical. This time ended up being really positive for my team, here's why and how I set everyone up for support while I was out.
Reading time5 minute read

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By combining their unique skill-sets and being intentional with their planning, sisters Anna and Kelly created a small business that honors and gives back to their childhood home.
Reading time7 minute read

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Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.
Reading time6 minute read

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Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.
Reading time5 minute read
