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2026 reportThe State of Social Engagement in 2026

What millions of posts tell us about where engagement is happening now.

Data summary

From Buffer’s analysis of 52+ million posts across Instagram, TikTok, LinkedIn, X, Threads, Facebook, and Bluesky.

What the data looks like across all platforms

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From January 1 to November 30, 2025

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A closer look at engagement, formats, timing, and posting frequency, by platform

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From January 1 to November 30, 2025

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Dig into the data and additional context through our detailed analysis.

Data source:: This report analyzes 52+ million posts from 200,000+ Buffer accounts across Instagram, TikTok, LinkedIn, X, Threads, Facebook, and Bluesky, collected between January 2024 and December 2025.
Metrics:: Engagement rate calculated as (likes + comments + shares + saves) / followers × 100. All data is anonymized and aggregated with variances for each platform’s calculation considered.
Last updated:: March 5, 2026