Every few months, we take stock of the quiet progress happening across Buffer. These aren’t flashy features or full-on launches — but they’re the kinds of updates that make everything feel smoother.
Lately, the Buffer team has been doubling down on quality (alongside all the headline-grabbing stuff). Here's a look at all the small changes and quality-of-life improvements you'll now find in your Buffer dashboard.
How we’ve been improving quality at Buffer
Bug fixes and small improvements have always been part of the job. But we're a small team, and in the past, they sometimes had to compete with bigger feature projects.
Recently, two teammates — Adam, our Senior Escalations Manager, and Amanda, our Staff Product Manager for Channels and Platforms — decided to change that.
They introduced several systems to help:
- Defined timelines for bug fixes: Our highest priority bugs are resolved within 14 days, P2s within 30, and P3s within 60.These timelines help our teams plan their work and help customers know when to expect a fix.
- Regular refinement sessions: Every two weeks, the team reviews and prioritizes open issues. This keeps focus on the work that matters most.
- Customer follow-ups: When a bug is fixed, we'll get in touch with the person who reported it to let them know. This closes the loop and we want folks to know how much we appreciate it when they reach out about these things, big or small.
- Dedicated maintenance time: Around 10% of engineering capacity is set aside for bug fixing and technical housekeeping. It’s planned, not reactive, which keeps progress steady.
To make sure this work stays on track, Adam also compiles product quality reports that track the volume, severity, and resolution time of bugs. Those reports help the team see patterns, spot recurring issues, and guide future priorities.
All of this adds up! With all these systems in place, Buffer feels more reliable and calm, which goes for both the product and the team.
Recent improvements to Buffer
Here are just some of the updates that have been shipped over the past few months.
🔒 Authentication & Security
- Improved login verification
- Fixed a logout bug that appeared after changing passwords on other devices
🕸️ Integrations & Connections
- Added Zapier support for LinkedIn first comments and Thread topics
- Made channel settings stay open when switching between channels
- Recalculated posting streaks when reconnecting a channel
- Updated the channel refresh modal to show which channels were refreshed
📝 Content Creation & Publishing
- Made the composer pre-select profiles if you have 3 or fewer channels
- Made broadcasting more reliable: fewer posts get stuck, and fewer errors appear
- Fixed link preview issues with shortened URLs
- Fixed an issue where saving an idea didn’t work in the browser extension
💻 Platform-Specific Enhancements
- Pinterest: Support for bulk uploads, including a new “Board Name” column
- Instagram: Fixed missing address information for Instagram locations
- LinkedIn: Fixed inconsistencies when adding LinkedIn mentions while editing posts
📸 Media & Uploads
- Added support for all crop types in the new uploader
- Restored missing Instagram crop types
📆 Calendar & Planning
- Fixed calendar month view for 53-week years
👥 Account Management
- Made it possible to transfer organization ownership to another admin
- Updated payment confirmation emails to link directly to the Stripe invoice
We care about product quality, so these small improvements are all a big deal to us.
Our goal is for Buffer to be a calm, productive space that makes it easy for you to post consistently on social media. These new systems, fixes, and improvements are essential to making that a reality.
It also helps our team. Fewer urgent bugs mean engineers can plan better, communicate more clearly, and work at a sustainable pace.
Looking ahead
Of course, this isn't a one-and-done job. We'll keep tinkering, following up with customers, and using data and automation to spot friction before it turns into frustration. If Buffer feels smoother lately, this work is the reason. If you notice something that could be better, we'd love to hear about it!
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