Blog - Page 63

A collection of 2,459 blog posts

ResourcesJan 6, 2016
54 Free High-Quality, Beautiful Social Media Icon Sets For Your Website

Are you looking for a free, high-quality social media icon set to bring your website, content or maybe even business cards to life? Every individual and business has their own style and finding the perfect icon set to match can be tough – not to mention, very time-consuming. In this post, we’ve collected 50+ social media icons sets to help save you some time and find the perfect set of icons – no matter what your style! Let’s get right into it. 1. Iconmonstr Iconmonstr has become one of my f

OpenJan 6, 2016
Don’t Just Facilitate, Create: The 6 Guidelines of Product at Buffer

Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. The makeup of the Buffer product team is constantly in motion. We’re always evolving in search of the ideal team structure that helps us move as quickly as possible and make the most impact for the community. I sat d

Peek Inside A Startup’s Slack Rooms: The Top Words We Use at Buffer

Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Something a lot of people tend to be surprised about when they join the Buffer team (or even speak to a Buffer teammate for an extended time) is how specific, deliberate, and careful we are with the language we use. There are literally no harsh words at Buffer, or at least none that I’ve ever heard. No brusquely worded requests, no passive aggressive note

ResearchJan 5, 2016
Does Twitter’s New Share Button Mean Less Sharing? The Data Suggests So: Here’s What You Can Do About It

Social networks are always making updates and tweaks to their platforms. And in a recent update, Twitter removed share counts from their Tweet buttons, affecting many bloggers and publishers. As some data has started to emerge on how the has change affected content sharing on Twitter, we wanted to dive below the surface of this update and see how this change could affect marketers. Let’s get started. Meet Twitter’s new share buttons Like other recent Twitter changes [https://buffer.com/resources/

My First Week at Buffer Bootcamp: A Diary

Heads up! This is an older post that references some outdated processes at Buffer, specifically the “Buffer bootcamp” Feel free to see the latest information here , including all the reasons why we retired this concept! We’re Retiring The ‘Buffer Bootcamp’ Period For New Teammates – Here’s Why Editor’s Note: When someone new joins us at Buffer, they go through the Buffer Bootcamp [https://buffer.com/resources/inside-b

Case StudiesDec 29, 2015
14 Amazing Social Media Customer Service Examples (And What You Can Learn From Them)

How important is customer service via social media? According to J.D. Power, 67% of consumers have used a company’s social media channel for customer service. And when they do, they expect a fast response. Research cited by Jay Baer tells us that 42% of consumers expect a response with 60 minutes. So, how’s your social media customer service? For this post I was excited to research a set of 14 amazing examples of customer service using social media. Let’s get started! 1. Samsung: A Unicyc

ReportsDec 29, 2015
Hello from Buffer’s First Culture Scout: The November Hiring Report

Hello friends! I’m Deborah , Culture Scout for the Buffer team. I’ve been very lucky to join the Buffer team in October and finish my bootcamp a couple of weeks ago. What is a Culture Scout, you might ask? I’m part of the People team and my role is to bring on new folks to the Buffer journey, with a focus on finding people that are as passionate about our values as we are, and those who we believe can co

From ‘The Martian’ to ‘Holacracy’: Buffer’s Most-Read Books of 2015

One of the coolest perks we have at Buffer team is that all team members (and their family members!) get a free Kindle and all the Kindle books they want to read—any book, anytime, no questions asked. As a result, we end up reading a wide assortment of stuff—from popular and critically-acclaimed fiction to resources that help us build better products or improve ourselves in some way. As a team, we read 1074  books in 2015—a 63.7% increase from last year’s total of 656 books. (Of course, the te

Case StudiesDec 23, 2015
Saving Time and Money: How Social Media Works for an Early-Stage Startup

There’s often a critical time (or two) in a business’s journey when it’s make or break and time is at a premium. There’re often times beyond this, once a brand is established, where time is still scarce and efficiency is the name of the game. The team at Smart Pension has felt both sides of this in the past couple years and has experienced the time crunch particularly on the social media side (sound familiar at all with your experience?). One of the UK’s leading pension companies, the Smart Pe

ReportsDec 21, 2015
Buffer in November: We’ve Acquired Respondly! Moving into Social Media Customer Service and Brand Monitoring

We have some very exciting news to share in this month’s investor update: we’ve acquired Respondly , a social media customer service and brand monitoring tool! With this move, we will reposition Buffer in the coming months to be a full social media solution for companies across both customer service and marketing departments. Read on for more on this and all the other news from November… Overall key metrics * 2,921,380 total registered use

ResourcesDec 21, 2015
Twitter Video: The Marketing Advantage No One Is Using… Yet!

We’ve talked about how important of a tool video is becoming for marketers. Every day people watch hundreds of millions of hours on YouTube , Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily

OpenDec 17, 2015
Buffer Has Acquired Social Media Customer Service Tool Respondly! Here’s the Full Story

I have some great news: Buffer has acquired Respondly, a social media customer service and brand monitoring tool! We’re excited to bring this product into the Buffer family and move into a whole new market that many of you have been encouraging us to explore for years. I wanted to take a little time to share the full details about how we came to acquire this product and our overall vision for how we’ll grow our social media offerings to help you to deliver great experiences and results on soci

The 50 Things I’m No Good At With Social Media

I am no good at a lot of social media things … which is a bit tough to admit as a social media marketer! I don’t use a smartphone . I’m scared of Snapchat . I’m not entirely sure what WhatsApp does. I can think of 50 social media things (and probably more) where I could improve. The things I am good at—mostly the things that Buffer helps me with, like scheduling, c

Buffer NewsDec 15, 2015
Introducing the Pablo Chrome Extension: Create Social Media Images From Anywhere On The Web

How much time do you spend creating a social media image? Two minutes? Twenty minutes? An hour or more? I’ve done it all! I’ve been down those rabbit holes when you suddenly realize that you’ve been searching for the perfect picture or agonizing over the best font for forty-five minutes (yikes!). We know that social images are important but they can also be really time consuming. That’s why we created Pablo [h

A Startup Conversation: What Happens When Your Team Doubles in 4 Months

The Buffer team is more than 65 people right now, which means our startup has more than doubled in size this year. It’s been an incredibly exciting adventure! There are a lot of big factors for this growth, as well as many changes for all of us that have gone along with it. We recently sat down for a video chat with Buffer: Open’s Content Crafter, Courtney, to talk about why and how we’ve grown so much this year. She asked us some great and tough questions about thi

Case StudiesDec 14, 2015
How the Largest Newspaper in the Pacific Northwest Shares to Social Media

The Seattle Times—and many publishers like them—is in an interesting place. There’s zero difficulty in coming up with outstanding, high-quality content to share. The opposite problem is the case: Of the 160+ stories the Times publishes every day, which ones warrant a share on social media, where there are only two dozen or so slots to go around? Beyond the publisher-specific quirks of content, The Seattle Times is also solving puzzles that face any number of social media marketers, no matter

Self-ImprovementDec 14, 2015
A Startup Founder’s Secret Confession: I’m Not So Busy

Who isn’t busy these days? Everyone always seems in a constant rush to their next appointment, even toddlers. And of course, on our way to those meetings we need to stay up-to-date on our email ,  share with the rest of the world through Facebook, Instagram and Snapchat, while we also try to catch up on… oh, a new email just came in. So much to do, so little time.The 40-hour workweek is expanding, but our energy isn’t In the USA, working harder is t

Guides & CoursesDec 10, 2015
The Ultimate Guide To Creating The Perfect Social Media Calendar

Social media is hard! And building an audience even harder! (We even wrote about it !) Hard does not mean impossible and it certainly doesn’t mean that you shouldn’t have fun along the way nor try and make the process as painless as possible. That’s where a social media calendar comes in… I know you weren’t expecting that! ? Well ok maybe it’s not the answer to everything, but it can certainly help you get a better handle on things and remove some

Self-ImprovementDec 8, 2015
The Healthy Uncomfortable

I am quite possibly the world’s biggest fan of being comfortable. The word, to me, conjures up an image of a big comfy couch, a roaring fireplace, and maybe a sleepy puppy to curl up with. What could be better? So it has been a challenging, repeated lesson for me to learn that feeling uncomfortable is pretty much the only way to experience real personal growth. I didn’t want to believe this for much of my life, and I often still rail against it no

ResourcesDec 8, 2015
43 Best Websites To Learn Something New About Marketing

Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there’s a wealth of marketing knowledge being shared online every day. Today I’m excited to share 43 of the best websites to learn something new about marketing. These websites will teach you practically anything you’d like to learn. Ready to dive in and pick up something new? Let’s go! Company Blogs Unbounce The Unbounce blog offers expert advice on landing page and conversion opti

Self-ImprovementDec 7, 2015
What Is Empathy, Anyway? 14 Great Books, Video and Images That Help Explain It

I was catching up with our team’s messages on Discourse recently when I came across a unique message thread. It wasn’t about trial numbers, FAQs or monthly recurring revenue . It was about empathy. Empathy feels so crucial to the Buffer culture, and yet the word doesn’t appear anywhere in our values right now. Maybe

Tips / How ToDec 7, 2015
Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates

Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite a bit. I seldom know what I’m doing until I’ve done it. I also seldom know what other writers are doing either. I recognize what I enjoy reading … aaaaand I’ve little idea why I enjoy it. That’s what makes the topic of linguistics and language so fascinating to me because it helps explain

Tips / How ToDec 3, 2015
12 Tiny Buffer Tweaks to Shave Even More Time Off Your Social Media Sharing

Hi there! Buffer has evolved a lot since we wrote this blog post back in 2015. Some of the content and screenshots are now out-of-date. Check out the new-and-improved Buffer at buffer.com. We do not often write articles focused on Buffer here on the social blog, but we wanted to try something different this time around and hope you will find it useful! If you are already using Buffer to share on Social Media (THANK YOU!!) and are looking for some tiny tweaks that could make the experience bett

Case StudiesDec 2, 2015
Here’s How a Fast-Growing SaaS Company Shares to Social Media

Whether you’re a startup, a small business, an agency, or a brand, there’s always such value to be had in going to the drawing board with social media marketing. Setting a mission. Defining goals . Choosing the tools and workflows that’ll get you there. Campaign Monitor , a simple email marketing solution for businesses and professionals, has taken this bottom-u