Julia Cummings
A collection of 10 posts
Facebook is the most used social media platform for marketers around the world. No matter what your marketing goals are, Facebook needs to be a part of your strategy. It’s crucial to learn not only how to create a Facebook Business Page but also how to use it effectively to promote your brand. We’ve put together our guide for setting up and customizing a professional Facebook page and share our advice for how to use that page to grow your business by engaging with your Facebook audience. 💡Sch
Your business’s name is one of the first impressions new customers have of your company. It’s your first chance to delight and intrigue them, as well as communicate the core value of the product or service you sell. And, based on how quickly people make long-term judgments of brands, your business name is an important step toward building long-lasting customer loyalty. The best business names are clear, memorable, and give your company room to grow. They also stand out from your competition and
So, you have a business idea. Next step: take it to investors. But to convince them to invest, you’ll need a punchy proposal. That proposal is called a one-page business plan or a written document that describes your company’s core objectives and how you aim to achieve them. Your business plan doesn't need to be lengthy—often, a one-page business plan is more than enough to describe your company's core objectives and how you aim to achieve them. There are seven components to a proper one-page
Market research is the process of organizing information about your target audience. It’s the single most important thing you can do to attract and delight customers, launch high-value products, and maintain a competitive edge. But, when you’re a small business owner, you’re juggling so many responsibilities that market research gets put on the backburner. Big businesses spend months and huge budgets to understand their customers, but small business owners have to be thriftier to understand the
Your business’s name is one of the first impressions new customers have of your company. It’s your first chance to delight and intrigue them, as well as communicate the core value of the product or service you sell. And, based on how quickly people make long-term judgments of brands, your business name is an important step toward building long-lasting customer loyalty. The best business names are clear, memorable, and give your company room to grow. They also stand out from your competition and
Facebook can help you magnify brand awareness, find new customers, nurture customer loyalty, increase website traffic, improve sales, and enhance customer service. All it takes is a free business page to get started.
There are so many marketing guides out there, written by gurus and big companies that share their secrets to success. They tell you exactly what you need to do to get results from your marketing. But not really. Because you’re not a big company and small business marketing strategies are so different—you’re working with different budgets, target audiences, and platforms. A comprehensive guide built by Nike probably won’t work for you. In fact, it will probably hurt you more than help you. Mark
Getting started with Instagram marketing isn't as difficult as you might think — and using Instagram can increase sales by improving customer engagement and loyalty.
More than 400 million people look to Pinterest for purchasing inspiration every month. The social media site knows that its differentiator is that Pinners (i.e., Pinterest users) look to Pinterest to tell them what's new and interesting in the world. So the company capitalized on its popularity by introducing Pinterest Idea Pins, an upgraded, more on-brand version of its sunsetted Story Pins. The goal of Idea Pins is to help creators and business owners on Pinterest reach their audience better
Getting your Instagram account hacked is a serious situation—there’s no guarantee that you can recover a hacked Instagram account. And even if you eventually regain control, the account recovery process is time-consuming and frustrating. If you use Instagram to promote your business, sell products, and connect with your fans, that could mean going days without access to a crucial social media channel. And since many hackers use the Instagram account to scam other Instagram users, you risk losin