Hi there,
November brought Buffer's 15th birthday. It's a milestone that feels especially meaningful given where we've been. After enduring a multi-year decline, we're closing 2025 as our strongest year in the past seven. Read on for November's results and updates.
Key numbers
Revenue Per Employee
$318,286 (+1.34%)
Net Income
$286,272 (-4.77%)
Bank Balance
$2,901,890 (-33.05%)
Notes:
- For the first time in Buffer’s history, we crossed $2M/month in revenue, reaching $2.016M (+$28K MoM).
- Net income was $286K, bringing YTD net income to $2.175M and putting us on track to exceed $2.5M for the year.
- Total expenses rose by $50K MoM due to new hires (+$30K), elevated legal fees related to equity work, and several large annual tool renewals.
- November receipts were unusually light: Stripe came in at $1.767M (the lowest of the year, -$107K MoM) due to lower annual payments and Apple’s payout landing in October instead of November (~$50K impact).
- We ended November with a cash balance of $2.90M, down $1.43M MoM, driven primarily by a promissory note payoff and November’s heavy annual renewals cycle.
Note-worthy Updates & Reflections
Community launch
In November, we launched Community, and the early results have been encouraging. Since launch, 6.3% of active Buffer users have handled 192K comments, with usage holding steady at 4,000 weekly and 1,000 daily active users.
We’re also seeing meaningful improvements in retention among customers who use Community. Early feedback reflects this momentum, with many sharing how much easier it is to stay on top of conversations happening across multiple platforms in one place.
What’s Coming Up
Like a reply in Community
Following the Community launch, we're shipping the ability to like comments directly within Buffer. This was one of the most-requested features immediately after launch, and for good reason: liking replies is fundamental to how people engage on social platforms. We expect to have this available in the coming weeks.
Customer Experience Week
The Buffer team is dedicating the last week of December to what we're calling Customer Experience Week. We'll break into small groups and focus entirely on improving customer experience across product features, marketing pages, support resources, and more. It’s our way of ending the year by investing in the small improvements that will make Buffer feel even more delightful. I'm looking forward to sharing what comes out of this week in our next update.
More From the Buffer Team
If you want to read more from me and the rest of the Buffer team, here are some of our recent posts:
- Joel Gascoigne, our Founder and CEO, reflected on Buffer’s 15th anniversary and shared 15 lessons from building a sustainable, customer-led, values-driven company.
- Arek Panek, a Senior Software Engineer at Buffer, shared the story of an 11-month bug hunt in our broadcasting system and what it took to finally reach zero “stuck” posts for customers.
- Hannah Voice, our Head of Customer Advocacy Operations, shared how her team audited and streamlined more than 200 Slack channels and documented their workflows in Notion to strengthen clarity, consistency, and collaboration across Buffer.
- Michael Eckstein, from Product Marketing, shared the story behind a Threads post that unexpectedly reached 16.8 million views after Buffer appeared in a viral video, along with reflections on what viral attention does and doesn’t translate into for the business.
- Amanda Marochko, Staff Product Manager, shared how the team streamlined Buffer’s channel connection flow and achieved a nearly 10 percent improvement in connection rates, reducing friction for users in one of our most critical product paths.
- Kateryna Porshnieva, from Engineering, reflected on Buffer’s move to Linear and shared what the team has learned eight months in, including how smaller project scopes, clear ownership, initiatives, and integrated workflows have reshaped how we plan and deliver work across the company.
- Åsa Nyström, our VP of Customer Advocacy, reflected on what makes Buffer’s support team so resilient and long-tenured and shared how trust, autonomy, and a craft-driven approach to customer experience shape the way her team works.
Thank you as always for your support.
— Jenny Terry, VP Finance & Operations