Hi there,
December closed out a record-breaking year for Buffer. We finished 2025 with our strongest revenue results in company history and couldn’t be more proud of our progress. We spent the final week of the month focused entirely on improving customer experience, shipping dozens of small but meaningful updates across the product. Read on for December's results and reflections on where we stand heading into 2026.
Key numbers
Revenue Per Employee
$315,746 (-0.80%)
Net Income
$341,037 (+19.13%)
Bank Balance
$3,141,163 (+8.25%)
Notes:
- December revenue finished at an all-time high of $2.008M, capping off a full year of consecutive monthly growth for FY25 and bringing total annual revenue to $22.462M (+31% YoY)
- Total expenses remained relatively unchanged MoM, highlighted by increases in employee expenses (new teammates joining) and merchant fees and offset by a reduction in our tax provision to better align with estimates provided by our tax partners
- Net income for the month was $341K, pushing us to $2.5M in net income for FY25, our strongest year since 2018
- Another month of lighter cash receipts ($1.854M, about $45K lower than our YTD average), driven by seasonal slowdowns and a decrease in annual subscription payments
- We added $239K to our cash balance in December, ending FY25 above $3M
Note-worthy Updates & Reflections
Customer Experience Week
In the last week of December, we hosted Customer Experience Week for the whole team. We formed 17 groups to work on small projects related to improving customer experience across product features, marketing pages, support resources, and more. Changes included shipping new creator workflows, simplifying key product surfaces, reducing support friction with better internal tools, and improving onboarding, billing, and re-engagement moments.
Like a Reply in Community
Replying is often only a piece of engagement, our users have been eager to be able to like comments on their own post. We’ve added the ability to like comments directly from Buffer within the Community tab. This update is currently in beta and will be rolled out to all Buffer users soon.
What’s Coming Up
Threads Trending Topics
We’re working closely with the Meta team on their latest Threads API adjustments. Buffer users will soon be able to add a trending topic to their Threads post, giving our users an easy way to see what it trending right from the composer. We expect this will be a valuable source of inspiration for creators who want to join relevant conversations.
More From the Buffer Team
If you want to read more from me and the rest of the Buffer team, here are some of our recent posts:
- Joel Gascoigne, our Founder and CEO, shared reflections on why sustainable growth comes from strategy, differentiation, and a sound business model rather than simply shipping faster.
- Simon Heaton, our Director of Growth Marketing, shared how Buffer surpassed 60,000 new customers in a year by improving activation, conversion, and lifecycle efficiency, showing the impact of focused, quality-led growth without increasing marketing spend.
- Michael Eckstein, from Product Marketing, shared how he’s shifting his focus from traditional product marketing topics to broader brand building and social strategy, alongside reflections on consistency versus one-off viral reach.
- Hailley Griffis, our Head of Communications and Content, shared how Buffer’s Marketing team ran an AI Build Day to rework core processes in a single day, shipping internal tools and automations that meaningfully speed up how the team works together.
- Jakub Olek, a Software Engineer at Buffer, reflected on what the four-day workweek really enables, sharing a personal perspective on how reclaimed time has changed his relationship with work, family, and everyday life.
- Darcy Peters, a Senior Manager on our Customer team, reflected on her 10-year journey at Buffer and how curiosity, trust, and saying yes before feeling ready have shaped both her role and the customer experience she leads today.
- Arek Panek, a Senior Software Engineer at Buffer, wrote about why dogfooding the product you build is one of the most effective ways to develop stronger intuition, empathy, and impact as an individual contributor.
- Carolyn Kopprasch, our Chief of Staff, reflected on what it really takes for company values to matter in practice, emphasizing the role of leadership consistency and treating values as equal to economic criteria in decision-making.
Thank you as always for your support.
— Jenny Terry, VP of Operations and Finance
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