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Blog - Page 97

A collection of 2,503 blog posts

ResourcesJun 27, 2013
Games and Your Brain: How to Use Gamification to Stop Procrastinating

It is Thursday afternoon. Hump day. You are being humped. The one thing you wished to accomplish today remains unaccomplished, sitting there as a painful reminder of your failure, goading you to check Tumblr just one more time. You lack motivation, clearly. This is not a problem you would have with, say, video games. And there’s your answer! Turning repetitive tasks into games is the secret sauce to getting things done. You’re not alone in thinking so. Gamification, the collision of gaming cu

Tips / How ToJun 20, 2013
5 Key Elements for Your Content to Go Viral

This is the holy grail for every marketer, entrepreneur and any other professional on the internet: To go viral. At least, when I first started out writing articles and producing content, I could think of nothing else other than trying to figure how to get this post spread like mad on Facebook, Twitter and all the other important places. What I quickly found out is that it takes a little more than posting cute cat photos, although I keep questioning myself on that. A few months back, we did som

Content MarketingJun 18, 2013
A Scientific Guide to Writing Great Headlines on Twitter, Facebook, and Your Blog

Ever since we started Buffer a little over 2 years ago, people have been asking us about one question very specifically: How can I write great headlines for social networks and my blog? The topic is a very tricky one, as the accuracy for what works best is hard to nail down. Whilst we have some specific techniques that we are using for our own postings and article headlines every day, I thought looking at the most cutting edge research is definitely required. So I thought of combining all the

ResourcesJun 11, 2013
The Origin of the 8-Hour Work Day and Why We Should Rethink It

One of the most unchanged elements of our life today is our optimal work time or how long we should work – generally, every person I’ve spoken to quotes me something close to 8 hours a day. And data seems to confirm that: The average American works 8.8 hours every day. At least, those are the official statistics from the Bureau of Labor Statistics: And yet, for most of us it is obvious that knowing how long the average person works every day has little to do with how efficient or productive th

Buffer NewsJun 5, 2013
How to Share Your Tweets at Optimal Times: Followerwonk and Buffer Team Up

Ever since I’ve started blogging about topics on social media and especially Twitter, one of the questions that I have by far heard the most often is the following: “When is the best time to Tweet for me to reach more followers?” A lot of this requires a lot of data-analysis and whilst a ton of tools exist out there, they aren’t always terribly accurate. That’s why we’ve come up with this: We couldn’t be any more excited to have teamed up with the folks from Followerwonk [https://follower

Life HackingMay 28, 2013
Why Practice Actually Makes Perfect: How to Rewire Your Brain for Better Performance

Growing up, we all heard the expression “practice makes perfect” from our high school coach/music teacher. Then Malcolm Gladwell went on to popularize the research that expertise developed over “10,000 hours” of deliberate practice. But how does that really work? In this post, I’ll share what science knows about learning and how special type of brain tissue called myelin, plays a key role in helping us a

ReportsMay 23, 2013
The slide deck we used to raise half a million dollars

This article appeared in full form on OnStartups and you can read the post “The Pitch Deck We Used To Raise $500,000 For Our Startup ” there. When Joel and I first arrived in San Francisco around 2 years ago, we had absolutely no idea about fundraising. Even the term “pitch deck” was something copmletely new to us. One lessons, that we quickly learned, however, was that it’s a big no-no to

Life HackingMay 16, 2013
Why Getting New Things Makes Us Feel So Good: Novelty and the Brain

We all like novelty in one way or another. In fact, our brains are made to be attracted to novelty. And it turns out that it could actually improve our memory and learning capacity. Having just moved to a new country, I’m currently surrounded by novel sights, sounds and experiences. It’s an overload of new for my brain. However, after only being here a week, I’m surprised how ordinary my house and my street seem. After walking the same route to the train station three or four times, it quickly

Life HackingMay 10, 2013
Nice Guys Really Do Finish Last: What Science Says About the Traits of Good Leaders

You don’t have to be ‘the boss’ to take on a leadership role. I learned that quite quickly while working with my startup—in many instances, if you have the most experience within a certain skill, you’ll have to become the ‘leader’ during some key moments and guide the rest of the team. What I happen to find fascinating is that numerous psychology studies tend to make a connection between this ability to lead when necessary and the achievement of professional success—especially for men. The c

Self-ImprovementMay 7, 2013
How to be Happier and More Productive by Avoiding ‘Decision Fatigue’

Let’s say it’s your birthday. First, happy birthday! We got you a cake. We’ll come back to the cake in a moment. Second, we have a question for you on your special day. Your friends want to give you the celebration you deserve, but they’re stumped. They can’t decide whether to a) let you plan your perfect evening, from the first stop through the main event, or b) plan the perfect evening for you, leaving you with just one responsibility: to enjoy. Which would you pick? For myself and a surp

OverflowMay 3, 2013
Veggie Day: Customer support for engineers

At Buffer, we’ve been experimenting quite a bit with the support/engineer relationship. A high bar for support is one of the key pillars of Buffer.  We have three full-time ‘happiness heroes’ for a team of 10 and answer 60% of emails and tweets within the first hour.  Where we get slowed down are with the more technical issues that are reported, which require deeper investigation. For a few months we had established ‘the 5 veggies rule’ where it was highly encouraged that each developer did fiv

News and TrendsMay 2, 2013
Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest and Instagram

Out of all internet users 67% are using social networks. And which kind of demographic uses which social network has been forever interesting for marketers. Some of the latest insights from Pew Research centers reveals the latest stats. Twitter is still used more than Pinterest, Instagram and Tumblr. Also, African-Americans and Hispanics are more likely to use Twitter than Whites, according to the study. Most of the findings are in line with what you might expect and some are truly surprising.

Life HackingMay 1, 2013
What Happens to Our Brains When We Have Stage Fright: The Science of Public Speaking

This is a guestpost by Mikael Cho , the co-founder of ooomf . More about Mikael at the bottom of the article. Palms sweaty. Heart racing. You know the feeling. Whether it’s five people or fifty, public speaking is a gut-wrenching experience for most of us. Before co-founding my startup, I had a huge fear of speaking in public. Any time I had to present something in front of more than a handful of people, my stomach would turn to knots and my thro

ResourcesApr 23, 2013
10 of the Most Controversial Productivity Tips That Actually Work

We’ve all heard what makes us more productive. To be more productive, get: Better sleep, better food, better work environment, etc. And I think these tips are amazing and a great focus to have. Heck, we even wrote about most of these and the science behind it here on the Buffer blog. And yet, today, I thought of changing it up dramatically. It goes nicely with Tim Ferriss’ moto: “To do the impossible, you need to ignore the popular.” So with this article, I tried to really step aside from the

Life HackingApr 18, 2013
The Secrets of Body Language: Why You Should Never Cross Your Arms Again

Body language is older and more innate for us as humans than even language or facial expressions . That’s why people born blind can perform the same body language expressions as people who can see. They come pre-programmed with our brains. I’ve always been incredibly fascinated with body language and how it helps

AnalyticsApr 17, 2013
5 Essential Social Media Metrics to Track and How to Improve Them

“I like to go with my gut!” is something I’ve told myself many times in the past. “Yes, all those other people need to track their social media metrics, I don’t, I’ve got a good intuition.” That was probably one of my biggest mistakes for a long time. Tracking things all the time and developing a data-driven mindset is one of the most important things I’ve learnt in the past 2 years. And there is still a long way to go. Here are some of the social media metrics worth your time and what I’ve di

ResourcesApr 12, 2013
7 Simple Productivity Tips You Can Apply Today, Backed by Science

In case you haven’t noticed, we’ve started to cover a lot of heavily scientific articles recently here on the Buffer blog. And judging by the spread of them, they have been really well received. One thing struck me though. What about simple things we can do? A friend recently told me she has added a 20 minute window in her day where she tries to go for the “quick wins”. I thought that’s a brilliant idea! So I went ahead and looked up 7 simple things all of us can do today to get more productiv

OpenApr 11, 2013
Growing the C-Suite – On leadership and titles in Startups

Today is an exciting day at Buffer. We’re now a team of 11 people working full-time on the product, and we are preparing to grow the team towards 15 people fairly rapidly (our first step is to find someone to write great content for our main blog ). With this growth, my co-founder Leo and I started to think about some changes to our leadership structure which would help us to be best placed to both move faster day-to-day and

Life HackingApr 9, 2013
The Science of Smiling: A Guide to The World’s Most Powerful Gesture

Why did the Mona Lisa become one of the most famous paintings of all time? That’s a question an incredible amount of people have asked themselves in the past. And one possible answer is this: because of her unique smile. The smile is is the “the symbol that was rated with the highest positive emotional content” concludes scientist Andrew Newberg. And for me personally, I’ve been very reluctant before embracing smiling. Only a few years back, when one of my teachers told me: “Why don’t you smile

Customer ServiceApr 4, 2013
What Bad Customer Service Costs Your Business [Infographic]

“You can’t improve what you don’t measure,” goes one of the most famous quotes in business. And this line has also been one of the biggest problems in doing great customer service. “But you can’t measure it!” is the response I receive from a lot of budding entrepreneurs when it comes to chatting about customer support. And to be honest, it is tough to measure it. Yet the reason we place such huge importance on customer support as we develop Buffer’s social media management suite [https://buff

ResearchApr 2, 2013
The 7 Most Interesting Social Media Studies and What to Learn From Them

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined. There guiding metrics and studies are really just in their beginning phase and a lot is still quite vague. To help make things a tiny bit more clear, I thought it might be helpful to collect 10 of the most interesting social media studies and see what we can best learn from them. So without any further ado, let’s dig in and talk about the most

Life HackingMar 28, 2013
A Scientific Guide to Saying “No”: How to Avoid Temptation and Distraction

Learning how to say no is one of the most useful skills you can develop I found, especially when it comes to living a more productive and healthy life . Saying no to unnecessary commitments can give you the time you need to recover and rejuvenate. Saying no to daily distractions can give you the space you need to focus on what is important to you. And saying no to temptation can help you stay on track and achieve y

ResourcesMar 26, 2013
The 4 Elements of Physical Energy and How to Master Them

“Manage your energy, not your time.” – Tony Schwartz This is the quote that made Tony Schwartz famous. And it is one, that I believe best represents a truly efficient lifestyle the best. And yet, living in a way where you “manage your energy, not your time” is incredibly hard, at least for me. It probably took me around 1 year just to fully grasp its meaning. Since then, I’ve turned my life upside down and changed my routine dramatically. As we develop tools for better social media management

Life HackingMar 21, 2013
The Psychology of Language: Which Words Matter the Most When We Talk

One of the things I fuss about a lot (especially at Buffer) are words—very simple words, in fact. Should it say “Hi” or “Hey?” Should it be “cheers” or “thanks?” How about “but” or “and?” There are many occasions when Joel and I sit over one line and change it multiple times, until we feel it really sits right. This is partly to improve our metrics for click rate and others. It is also to simply create the right emotion. The one key question we ask ourselves is: “How does this make you feel?”