Blog - Page 42
A collection of 2,474 blog posts
Over the last year, my role at Buffer has changed from an individual contributor to a technical leadership role. While the amount of time I spend coding and doing architecture hasn’t changed much, the way I go about the tasks has changed significantly. Instead of being focused on a project from start to finish, I move around projects as needed. Sometimes a team will get blocked on a tricky problem or need to make a decision that could impact oth
Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch 10TechCrunch, 2017a; TechCrunch, 2017b . Due to its popularity, many
Social media conferences are one of the best ways to learn from top practitioners in the field, connect with fellow social media marketers, and be inspired to do more great things on social media. But how do you know which one to attend? We hope to make things easier for you with this go-to guide for social media conferences in 2018. This guide includes more than 20 top and biggest social media conferences throughout the year and their key details, such as date, location, and ticket price. 2
If you had asked me a few years ago to picture my future, as much as I’d have liked it to include remote Portuguese Islands, a puppy, a surfboard, and a laptop, I’d probably never have come up with that. It probably would have looked more like business suits and handshakes. I’m really glad it went in the direction of the puppy and the laptop instead. This is the story of how my journey of working remotely led me to traveling the world with my dog, Eca, and what I’ve learned along the way. Ho
We’ve just launched out 2019 State of Social report: Check out the latest social media data, and learnings here. What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 20
Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape 2Chief Marketing Technologist Blog, 2017 . So where do you start? As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for m
How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you. In this post, you’ll learn more about the Buffer mobile apps (Android [https://play.google.com/store/apps/details?id=o
“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your audience and attract new followers. At Buffer, we are always excited to experiment with new things , especially around soc
2017 was an exciting year for the Buffer team with some big changes, a few firsts, and some major progress forward. We set a new vision for the company and products , went on our 8th company retreat to Madrid , calculated equal pay at Buffer for the first time, and got to a very healthy place financially, among many other
Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: * Are my posts getting optimal reach and engagement? * Do social media platforms penalize 3rd-party tools? * Are 3rd-party tools really worth the cost? These are some of the most common questions our Customer Advocates receive on a daily basis. And up until this research, we haven’t had any concrete data to say “yes” or “no” to whether or not 3rd
Over the last year my role at Buffer has changed from an individual contributor to a technical leadership role. While the amount of time I spend coding and doing architecture hasn’t changed much, the way I go about the tasks has changed significantly. Instead of being focused on a project from start to finish, I move around projects as needed. Sometimes a team will get blocked on a tricky problem or need to make a decision that could impact other teams or request technical mentor-ship to level u
After the release of our boilerplate projects over on GitHub , one of the main discussions that I’ve noticed taking place and had with others is around the mapping of data models between layers. Now, this conversation hasn’t just occurred around our boilerplates – I’ve noticed that it is one that often comes up when talking about Clean Architecture or Android apps in general. And to be honest, it can be sometimes hard to kn
The end of the year is a wonderful time to focus on reflection and self-care. These are things we’ve been very mindful of at Buffer in the past few years. Everything from encouraging more vacation time to having summer hours have been top of mind for us in creating a company focused on healthy and happy employees. Often times the year flies by so quickly that people don’t take enough vacat
We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post, you’ll find our top five posts of the year of each of our social media profiles and what we’ve learned from them. Plus, you’ll also learn about o
bThere are very few moments when a Terms of Service agreement gets the spotlight. They crop up during the signup process then linger in the footer of a web page. On occasion, whenever the terms change, you might receive an email notification to let you know. Many people click through these terms with equal parts automation and trust, believing that the company behind the terms will be doing the right thing by them, the customer. This is exactly the trust we hope to engender at Buffer, and we f
For the Denver Broncos—and most any major sports team—there’s so much to share on social media not just at game time but all week long, all year long. How do you get the right content out at the right times? How do you ensure that all the awesome material from your site makes it to your social profiles—and know which content resonates? How do you get your whole digital team to join in and contribute? Look no further than the Denver Broncos. Their digital media team has a slick and efficient
“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: * Alfred was in the army * Arielle was a health coach * Kevan, our Marketing Director, was a sports reporter But for those of you out there who want to start a career in marketing or maybe build from where you are in 2018, we’d love to help you figure out: * How can you transition from your current role into marketing? * Wha
Heads up! We’ve updated our transparent salary formula since this post originally was published. Learn more about the latest formula and see all the team’s current salaries here . Four years ago we introduced transparent salaries at Buffer. The practice has in many ways come to define us. We’re proud of this, and the positive impact that it has had both within the team and in the wider community. A growing company brings change and new learnings. Over time, our tea
In case you haven’t used App Shortcuts in Android yet, it’s an awesome feature that allows us to provide our users with a way to quickly access parts of our apps from the home screen of their device. As developers, we can make these shortcuts either static (meaning they’re statically defined in an XML file) or dynamic [https://developer.android.com/guide/topics/ui/
When you’re a small news team with a big workload, how do you keep social media updates flowing steadily around the clock? For U.S. business and technology news website Business Insider , the answer was Buffer. Paul Szoldra was a fan of Buffer’s simple scheduling power even before he became Business Insider’s West Coast Editor. “Basically, I pitched Buffer to everybody,” Szoldra says. “Once I started at BI and took over with the social media, I recognized that
There is a lot of imagery that comes to mind when someone says “working from home.” A quick Google Search yields results that are anything from someone working on the floor surrounded by pets, to people holding babies during calls, to someone working in pajamas. Source: Ray Wenderlich A lot of these things (the pajamas and family at least) are things you can’t always do at a regular office. Sometimes the pets
We often recommend crafting your social media posts according to your audience. But how do you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics [https:/
Until pretty recently, we didn’t have a “product process” at Buffer when it came to how we built the product. Initially, we were proud of our super lean approach with an engineer or two collaborating with a product manager and figuring it out as they went along. This worked well when we were smaller, but as our team grew and we wanted to build more ambitious products , timelines started to get unrealistically long and we were shipping cars all in
When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful featur