Blog - Page 37
A collection of 2,456 blog posts
This week on #bufferchat, our community had an in-depth discussion on salaries, from best salary negotiation tips to predictions for the future of salaries. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same
“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: * Alfred was in the army * Arielle was a health coach * Kevan, our Marketing Director, was a sports reporter But for those of you out there who want to start a career in marketing or maybe build from where you are in 2018, we’d love to help you figure out: * How can you transition from your current role into marketing? * Wha
Heads up! We’ve updated our transparent salary formula since this post originally was published. Learn more about the latest formula and see all the team’s current salaries here . Four years ago we introduced transparent salaries at Buffer. The practice has in many ways come to define us. We’re proud of this, and the positive impact that it has had both within the team and in the wider community. A growing company brings change and new learnings. Over time, our tea
In case you haven’t used App Shortcuts in Android yet, it’s an awesome feature that allows us to provide our users with a way to quickly access parts of our apps from the home screen of their device. As developers, we can make these shortcuts either static (meaning they’re statically defined in an XML file) or dynamic [https://developer.android.com/guide/topics/ui/
When you’re a small news team with a big workload, how do you keep social media updates flowing steadily around the clock? For U.S. business and technology news website Business Insider , the answer was Buffer. Paul Szoldra was a fan of Buffer’s simple scheduling power even before he became Business Insider’s West Coast Editor. “Basically, I pitched Buffer to everybody,” Szoldra says. “Once I started at BI and took over with the social media, I recognized that
This week on #bufferchat, our community had a lively discussion on the future of Twitter, with wishes for new features to predictions for what’s ahead. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topi
There is a lot of imagery that comes to mind when someone says “working from home.” A quick Google Search yields results that are anything from someone working on the floor surrounded by pets, to people holding babies during calls, to someone working in pajamas. Source: Ray Wenderlich A lot of these things (the pajamas and family at least) are things you can’t always do at a regular office. Sometimes the pets
We often recommend crafting your social media posts according to your audience. But how do you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics [https:/
This week on #bufferchat, our community had a wonderful discussion on practicing gratitude, from how to start to how it can change our lives for the better. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Sam
Until pretty recently, we didn’t have a “product process” at Buffer when it came to how we built the product. Initially, we were proud of our super lean approach with an engineer or two collaborating with a product manager and figuring it out as they went along. This worked well when we were smaller, but as our team grew and we wanted to build more ambitious products , timelines started to get unrealistically long and we were shipping cars all in
When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful featur
This week on #bufferchat, our community talked all about understanding your social media audience, everything from tools to strategies and best practices. With Twitter moving to 280 characters, we switched from seven questions to six to have more time for conversation. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesd
I recently had a video call with Buffer’s Director of People, Courtney . She asked me, “How is it feeling to work in your timezone?” That might seem like a rather odd question, but the reason why she asked is illustrated below: That’s me, over on the right. Right now, I’m the only person in Australia working in a company of 70+ people, spanning 12 different timezones. After reflecting on what it’s like to work in a one-person timezone, I thought I’d share
What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. The reason for this sudden growth? LinkedIn is no longer known only for their résumé and job searching capabilities. It’s evolving into a thriving network o
This week on #bufferchat, our community chatted about social media monitoring and how to listen to your audience and adjusting your strategies accordingly. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same
Buffer Transparency Report Q3 2017 * Last quarter’s report * All Transparency reports * All Buffer reports MRR $1,312,614 ARR $15,751,368 EBIDTA $957,883.16 (+38.3%) Paying customers 76,293 (+3.8%) Q3 Revenue 3,840,296.81 (+8.16%) Cash in bank $4,367,158 (+23.5%) In the past seven years that we’ve been building Buffer a lot has changed. The Buffer product has evolved, the social net
At Buffer, we’re big fans of using data and research to guide our social media strategy . So when it came to finding the best Instagram strategy, I turned to social media studies . I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while
It’s pretty difficult to get excited about research, right? It’s not exactly the most flashy subject and I don’t really know any kids who dream of doing customer research when they grow up. Yet, if you dig into the practices of the most successful companies of the past few decades such as Amazon , Airbnb , and IBM [https://www.amazon.com/Who-Says-Elephants-Cant-Dance/d
This week on #bufferchat, our community talked all about building a positive work culture — covering everything from how positivity impacts productivity to preventing false harmony. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and soci
There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resource
More than 1 billion people use Instagram every month 2TechCrunch, June 2018 , and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand 2Instagram business blog, September 2017 . If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd. But getting started with Instagram is much easier than it might look. In this post, you’ll learn the basics of using Instagram, from how t
This week on #bufferchat, our community discussed team collaboration — everything from dealing with conflicts to favorite ways to build trust between teammates. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts.
Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. Imagine working at a company where on your first day the CEO says: “We are really excited to have you here. Now, how can I use my personal network to help you get your next job?” That’s exactly how Jon Bischke from Entelo kicks off the first day for his employees on day on
This week on #bufferchat, our community chatted about exploring creativity, from our favorite mediums to the impact of creativity on our day to day lives. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same
