I've wanted to be a social media creator for years. Six months ago, I finally started — and almost quit before I posted a single thing. I had plenty of ideas — the problem was that every piece of advice I found was written for a brain that works very differently from mine.

I was diagnosed with ADHD in 2019 and level one autism in 2020 — and not one article I read addressed what it takes to stay consistent when your brain fights you on it. So I stopped following everyone else's advice and built a system that works for my brain instead.

My brain doesn't naturally see the steps between "start a social media account" and "become a successful creator." I see the end goal, but not the path. Standard advice like "be consistent," "show up every day” assumes you can translate those phrases into daily action. But I couldn't. I needed every step broken into smaller steps.

Here's the system I built, and use every day to stay consistent. It was designed for my neurodivergent brain, but if you've ever felt paralyzed by a blank content calendar, it'll probably work for yours too.

Lower your starting bar

Most beginner advice tells you to "stay consistent" — so I took that literally and decided posting every single day across every platform was the only way to do it right.

As you can imagine, that didn’t last long, and I ended up burnt out before I was able to really get started.

So I made two decisions: I picked one platform — TikTok — and committed to one video post per week. That was it. I didn't add a second platform until the first one felt easy, and I didn't increase my posting frequency until the current one felt boring.

Once I had a good system, I moved to LinkedIn and began posting once per week, twice per week, all the way up to seven days a week.

The other thing that unlocked consistency for me was letting go of "perfect." I'm a raging perfectionist with ADHD, which is a brutal combination. I didn't just want my content to be good — I needed it to be perfect before anyone could see it. And when I couldn't get it there, I'd scrap it and start over, or just not post at all. Lowering the bar on both platform and perfection helped me more with consistency than anything else I'd tried.

My main advice here is don't compare your beginning to someone else's middle. Don't add a second platform until the first one feels easy. That way, you won’t spread yourself too thin before finding your footing.

Capture ideas immediately

Having ADHD means your brain is always running, even when you desperately want it to stop. For me, it feels like standing at a railroad crossing while a train barrels through. Each car is a different thought, a different idea, a different thing I should be doing, and once they're gone, they're gone forever

I knew I had to find a way to capture ideas in the moment, since most of them came at the worst possible times — in the shower, while driving, or right before falling asleep.

I started with the Notes app on my iPhone, jotting down quick ideas I'd later move to a Google Doc when I was at my computer. Then I discovered voice memos. Being able to just talk through an idea was a game-changer for a brain that moves as fast as mine. Now I use Otter.ai to capture and transcribe voice notes, which means nothing gets lost in translation either.

Having a system for capturing ideas was only half the battle. The other half was actually doing something with them. During my content creation time, I go through my ideas and develop them into solid concepts and sometimes even full scripts, depending on the platform.

Start “batching” your content

When I first started creating content, I thought I was supposed to record and write something every single day. The constant context switching was a lot on my brain. I need to "get in the zone" when it comes to creating, and my life has plenty of distractions that make doing that every single day impossible.

I saw Kirsti’s content creation article, and I really liked her “batch content creation” tip, so I started implementing that into my content creation routine. I started dedicating one morning per week to content creation, where I would create five to six pieces of content in one sitting. Now that I have a routine around batching, I’ve added a second morning, but only creating three to four pieces of content in a sitting. The rest of the week, I schedule my posts and engage with my community.

This works for me because it means I only need to show up twice instead of all seven days, and it has been a lifesaver for my sanity.

Create a simple content calendar with themed days

In addition to ADHD, I have autism, and the two do not always agree. My autistic brain wants a plan. My ADHD brain wants to throw the plan out the window.

The solution I landed on was a flexible framework instead of a rigid schedule. For content creation, that framework is a simple content calendar in Google Sheets with themed days instead of a full content plan.

My TikTok calendar looks something like this: carousel days, gaming tips and tricks, cat video day, CapCut memes. The themes repeat every week, which means I never have to decide what kind of content to make, only what I'll create within that format on that day.

Build templates

Starting from scratch was another thing that overwhelmed me early on. Having to create videos, memes, and carousels with no starting point made the whole thing feel bigger than it needed to be. Templates killed that paralysis.

I started with one template in CapCut for my gaming videos, and one for LinkedIn built around a framework I keep coming back to: Hook, Story, Lesson, CTA. Every LinkedIn post I write starts there. The hook grabs attention, the story makes it personal, the lesson makes it useful, and the CTA gives the reader somewhere to go. I fill in the framework instead of starting from scratch.

Start with one template for your most common content type, then build others as you start to identify what you're drawn to creating.

Automate, automate, automate!

Having ADHD means I'm so forgetful that sometimes I wonder how I function throughout the day. If you've ever walked into a room and immediately forgotten why, imagine that happening on repeat, all day long. When it came to content creation, I'd create something I was genuinely proud of and forget to post it for days. Sometimes weeks.

The fix was simple: I stopped relying on myself to remember. Now I use Buffer to schedule my content on LinkedIn and TikTok. I schedule everything right after my batch creation sessions, while I'm already in content mode. That way, posting happens whether my brain shows up for it or not.

For when you fall off track

Part of being neurodivergent is that you will miss posts sometimes. I've missed weeks, abandoned calendars, and ghosted my own accounts. The difference now is that I have a system to come back to, so when it happens, I know exactly how to find my way back.

When I miss a week, I don't try to catch up or post twice as much the next week. I just pick up where I left off. One post, one platform, one day. Your system should be forgiving enough to survive your worst brain days.

If this system feels like a lot, start where I did. Pick one platform, post once a week, and don't worry about the rest until that feels easy. You don't have to build the whole thing at once, you just have to start.

Jillian Johnson

Yes, You Can Create Content: A Neurodivergent’s Guide to Getting Started