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A collection of posts on Reports

ReportsNov 13, 2014
The Journey from ‘Crafters’ to ‘Traction’: Buffer’s October Marketing Report

October and September (I’m lumping them together because I did not manage to get a Crafters report done for the month of September, so sorry!) were huge months for Buffer’s small team of Crafters. So big, in fact, that much of the “way we do things” has changed immensely over the past 60 days. It’s been incredibly exciting, and I’d love to tell you all about it. But first, let’s take a quick look at the numbers! Buffer Social analytics Traffic stats Our overall numbers have stabilized from

ReportsNov 10, 2014
Buffer in October: $391K MRR ($4.7M ARR), Fundraising, Buffer for iOS 8 & iPad, New Product Push

In October, Buffer announced a new funding round, launched the new Buffer for iOS 8 and iPad, and laid the groundwork to hire for many new positions! Here are our latest numbers as of the end of October: * New users: 76,973 (Total: 1,861,443 from 1,784,516: +4.3%) * Daily active users: 43,231 (up from 41,647: +3.8%) * Monthly active users: 174,121 (up from 166,511: +4.6%) * Monthly Recurring Revenue (MRR): $390,752 (ARR: $4,689,024: +6.9%) * Cash in bank: $1,004,862 (last month: $846,145)

ReportsOct 27, 2014
We’re Raising $3.5m in Funding: Here is the Valuation, Term Sheet and Why We’re Doing It

Update: We closed a first syndicate on AngelList today, October 27th. We have opened a new one with VegasTechFund now here. Update 2: All our public AngelList syndicates have been oversubscribed and are now closed. The full $3.5m is now committed. What’s left is for us to finish the due diligence process with our lead investor (Collaborative Fund) in order to hopefully close out the funding, then have the money wired. We’ll update you once this is all done. Than

ReportsOct 9, 2014
How a 10-Person Team Gives Voice to 1.8 Million Customers: Buffer’s September Happiness Report

Happy October! In September, our entire team traveled to New York, NY, to work and play all together for our semi-annual company retreat. (Retreats occur every 5 months, so that they fall on a different month each time. This alleviates one of the challenges of scheduling everyone to travel. This way, if retreat falls over an important personal date or event like a family member birthday, it will change the next year.) Similarly to April, this put a big dent on our customer service numbers. We f

ReportsSep 17, 2014
SEO Mysteries, Content Upgrades and More: The Buffer August Content Report

Note: Updated Sept. 18 based on more details from Google’s John Mueller in the comments. Thanks again, John! We’re so grateful for Google’s help and guidance in solving our mystery and fixing our errors so quickly! The month of August gave the Buffer Crafters an unexpected SEO mystery to solve. When Google announced that https would become a ranking signal , we switched our Buffer Social blog over to https—and sub

ReportsSep 8, 2014
Buffer August Update: $338K MRR ($4M ARR!), New Team Structure, Exploring a Small Funding Round

In August I think we really found our stride in a lot of ways, and hitting $4M is a huge milestone. At the same time, our MRR growth the last two months has been a lot lower than we’d like – 5% or 6% is not ideal for us. I’m confident with our hard work and new teams set up we can pull that up. (I also want to share some of July’s numbers—I went on vacation right at the start of the month and let the update slip by.) Traction update July * New users: 65,712 (Total: 1,663,761, from 1,598,049

ReportsSep 2, 2014
Mike San Román is Buffer’s Newest Web Developer

I’m so happy to announce that Mike San Román will be joining our team as our next web developer! Mike will be focusing on our Buffer for Business offering. In the short time Mike has been working with us, he’s accomplished quite a lot. Mike focused on understanding our Business customers through survey forms and running various experiments. He’s also implemented some key performance improvements including client side caching with IndexedDB. Since launching our

ReportsAug 20, 2014
Tom Redman is Buffer’s New Android Developer

I’m pleased to announce that Tom Redman has completed his 45-day Buffer Bootcamp and is joining us full-time as Buffer’s Android Developer! And I’m super pumped to announce that this means we are now 100% focused on building out our Android app! For the longest time, our Android app was on the back burner as I would switch between Android and backend development.  Tom has been the man to bring Android to the forefront!In the short time that Tom has been on b

ReportsAug 13, 2014
How We’re Moving from Emails to Conversations: Buffer’s July Happiness Report

July was a month filled with sunshine, life changes, vacations, and yes, Inbox Zeroes, too! Most of the Heroes took a few days here and there to welcome family, rest and recharge, or travel. Their well-deserved days off did have an impact on the stats, but they scheduled around each other and worked extra hard to hit zero in the inbox every day. As of this writing, we’ve hit 10 straight weeks of zeroes, at least one per day. I’m super proud of them for achieving this milestone, especially whil

ReportsAug 12, 2014
Buffer’s July Marketing Report: 35,000+ Subscribers, A Blog Redesign and Lots More

July was a month of big changes and big growth for Buffer’s small but mighty team of Content Crafters. Our blogs got a fresh new redesign that allows each post to shine a bit brighter and load faster, and the changes resulted in a big increase in traffic across the board. A few milestones: On the Buffer Social blog, we reached 35,000 total email subscribers, while Buffer Open saw pageviews topping 100,000 for the first time. Let’s take a closer look with a dive into the numbers! July stats fo

ReportsJul 22, 2014
Buffer’s June Investor Update: 7% MRR, Introducing Daily and More

June was a great month, here’s the latest: Traction update * New users: 60,530 (Total: 1,598,049, from 1,537,519: +3.9%) * Daily active users: 39,752 (up from 39,559: +0.5%) * Monthly active users: 158,894 (down from 160,241: -0.8%) * Monthly Recurring Revenue (MRR): $303,000 (Annual: $3,636,000 up from $3,396,000: +7.0%) * Cash in bank: $715,000 (last month: $653,000) * Team size: 25 people across 5 continents We’ve been super happy to keep up consistent MRR growth, with 7% growth ag

ReportsJul 9, 2014
30,000+ Subscribers, 5 Times More Curation and a New Newsletter: Buffer’s June Content Marketing Report

June was a month of great content, curation and experiments at Buffer. We saw an amazing milestone for us Content Crafters as we made a big push toward growing our email subscriber numbers and rounded 30,000 subscribers, topping out at the end of this month with 30,289 folks on our Buffer Social mailing list! (For everyone who’s getting our emails , thanks! A

ReportsJul 8, 2014
Is This Urgent? What Happened When We Let Buffer Customers Prioritize Themselves: June Happiness Report

June was a fantastic, fascinating month for customer happiness at Buffer as we made great strides toward meeting goals, expanded our awesome team, and pushed forward in a number of new, exciting areas. Stats June 2014 is the first month that I know of where we hit “inbox zero” at least once per day in both email and twitter. (We use Help Scout and Sparkcentral , respectively.) It feels great to be getting closer to the point where our customers do

ReportsJul 7, 2014
Experiments, New Apps, Sneak Peeks, and More: Buffer’s June Product Report

We’ve been working hard at Buffer to launch new features and products, improve existing product areas and build out our internal tools to help us move faster than ever. This is our first product report of the year, and I’d love to explore everything going on behind the scenes at Buffer! What we launched: New product launches in June In June we had several major launches that are helping us to move the needle of Buffer’s growth. In the web app, we’ve begun curating new topics for content sugges

ReportsJul 1, 2014
Octavio Aburto is Buffer’s Newest Happiness Hero

I’m thrilled to announce that Octavio Aburto has completed his 45-day Buffer Bootcamp and is joining us full-time as Buffer’s newest Happiness Hero! Hailing from Mexico, Octavio supports both our English- and Spanish-speaking customers. Adding another language to the list at Buffer has been a huge benefit, especially for the Happiness Team. Octa is our first Spanish-speaking hero, and he is also much more than that. :) Everything is a bit brighter with Octavio ref

ReportsJul 1, 2014
Nicole Miller is Buffer’s First Community Champion

I’m so pleased to announce that Nicole Miller has completed her 45-day Buffer Bootcamp and is joining us full-time as Buffer’s first Community Champion! When Nicole joined Buffer, a few things immediately changed. First, she started taking amazing care of our community, and Buffer stickers have now gone to all corners of the world. Second, the pet-to-human ratio at Buffer increased significantly. And third, she took Buffer’s handwriting-legibility average to n

ReportsJun 25, 2014
Buffer May Update: $283k MRR; We’re Now a Team of 24

I’m excited to share the details for Buffer’s progress in May. If you want to read our update from April, you can take a look here . I’ll keep it short this month, just wanted to give you an update on our latest progress. Traction update • New users: 60,000 (Total: 1,537,000, from 1,477,000: +4.1%) • Daily active users: 40,000 (last month also 40,000) • Monthly active users: 156,000 (down from 157,000: -0.6%) • Monthly Recurring Revenue (MRR): $283,00

ReportsJun 17, 2014
One Daily Team Meeting, Across 5 Time Zones: Buffer’s May Happiness Report

May was a huge month for the Happiness Team at Buffer. We began the month answering 50% of emails within 1 hour and finished it answering 80% of emails within 1 hour. This results in a palpable difference in the happiness of our customers. Huge congratulations to the Happiness Team! How we keep in touch as a distributed team (meaning: no all-hands meeting) We each enjoy the luxury of living in the place that makes us the happiest , and we u

ReportsJun 10, 2014
The May Buffer Content Marketing Report: 23,629 Email Subscribers, 679,021 Uniques

What an interesting month May was for Buffer content marketing! We did a lot of learning, brainstorming and evaluating this month (in addition to writing a lot of content!) As a result, some of these metrics may look different when we do this report next month. But I’m getting ahead of myself. Let’s take a dive into the numbers! Buffer’s social media blog Our biggest content “hit” this month was 53+ Free Image Sources For Your Blog and Social Media Posts, followed by The Big List of The 61 Be

ReportsJun 9, 2014
Rodolphe Dutel is Buffer’s First Biz Dev and Product Specialist

It’s a truly remarkable story when I think about how Rodolphe first reached out to us at Buffer and how he eventually became part of the team. If I were to guess the inspiring philosophy behind Rodolphe’s way of coming on board and also his general approach to making things happen, it’d be based on one of Mark Suster’s recent posts that I really enjoyed: “Be politely persistent.”

ReportsMay 15, 2014
Buffer April Update: Cape Town Retreat, Brand New iPhone App, and 7% MRR Growth

I’m excited to share the details for Buffer’s progress in April. Last month was an incredible time for Buffer with our third Buffer retreat, some huge product announcements, and continued MRR growth. Here is the update I just sent to our investors. If I can answer any questions or if something comes to mind, please share in the comments. :-) If you want to read our update from March, you can take a look here . Traction update * New users

ReportsMay 13, 2014
Revenue and Growth Report for April: 7% MRR Growth, $263k MRR Total

April has been a very interesting month. MRR growth has slowed to around 7.08% increase, which is the lowest over the past few months. What’s interesting is that most of the growth came from Business plans, which grew MRR by 15.6% in April. Awesome plan MRR growth slowed to 4.6% in March, and was 8.3% in the month before. At the same time, churn has decreased by almost 2 percentage points to 5.28% on the Awesome plan (compared to 7% in March) and also to 5.99% on Business plans. Awesome numbe

ReportsMay 12, 2014
How Buffer’s Happiness Team Translates Customer Emails Into Engineering Team To-dos: The April Happiness Report

Picture this: It’s your first month on the job as a Customer Happiness Hero. A core piece of your company’s app stops working. And 16 of the 20 team members of the team are on flights across the world. That’s exactly what happened to our newest two sweet, unsuspecting Happiness Heroes when Buffer stopped shortening links for a few days in April. (Both new heroes have since completed Buffer Bootcamp and come on board despite this. :) Sorry about that, Patrik and Dave! Lesson learned about all tr

ReportsMay 9, 2014
Patrik Ward is Buffer’s Newest Happiness Hero

I’m thrilled to announce that Patrik Ward has completed his 45-day Buffer Bootcamp and is joining us full-time as Buffer’s newest Happiness Hero! One of the most immediately noticeable qualities about Patrik is that he seems to exist with a laugh always just under the surface. Even when focusing, he is one conversational shift away from splitting into a huge, encouraging grin that spreads to every face and lifts every nearby spirit. It has an ef