All posts - page 7

A collection of 2,636 blog posts

Topic
TikTok
Published

Shorter videos dominate TikTok, but they're generally not the ones with the highest median views and watch time, according to our analysis of 1.1M TikToks.

Reading time7 minute read

Published

Instagram has launched a way for users to hit the reset button on their Instagram algorithm — completely wiping the slate clean on their home, reels, and explore feeds.

Reading time5 minute read

Published

We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.

Reading time11 minute read

Topic
Data
Published

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach won’t work in 2025.

Reading time6 minute read

Published

Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.

Reading time19 minute read

Published

Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.

Reading time17 minute read

Published

With the newsletters on this list, you'll be able to stay on top of all developments in social media and learn from amazing experts

Reading time5 minute read

Topic
Open
Published

Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.

Reading time4 minute read

Published

Get insights from real Substack creators to see what’s working, what’s challenging, and how they’re thinking about audience growth and monetization on the platform.

Reading time15 minute read

Published

In this guide, learn what’s changed with the Instagram grid, how to optimize your content, and what this means for Buffer users.

Reading time4 minute read

Published

Exactly how to use Instagram Trial Reels, why you should if you’re looking to grow your following on Instagram, and some ideas for your own tests.

Reading time9 minute read

Topic
AI
Published

We tested 5 AI chatbots to discover which one works best as part of a content creator's workflow. Here are the results.

Reading time13 minute read

Published

You want to start creating content on social media, but you don’t know where to begin. This guide will help you draft an action plan!

Reading time13 minute read

Published

We share 10+ social media, marketing and creator economy conferences you’ll want on your calendar for 2025.

Reading time8 minute read

Published

A social media dashboard is a visual representation of the key metrics that prove the impact of your social media efforts. Here’s how to create one from scratch.

Reading time11 minute read

Published

In my three years as a consultant, I've found LinkedIn consistently delivers the highest quality leads with the least ongoing cost — once you understand how to use it effectively.

Reading time9 minute read

Published

This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.

Reading time14 minute read

Published

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.

Reading time10 minute read

Topic
Open
Published

After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.

Reading time4 minute read

Topic
TikTok
Published

You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.

Reading time13 minute read

Topic
Tools
Published

Our list of 2025 time-saving, productivity-boosting tools every creator needs in 2025

Reading time9 minute read

Topic
Data
Published

We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach.

Reading time6 minute read

Published

We put together this social media checklist to give you a headstart on your content creation in 2025.

Reading time10 minute read

Published

Need a little motivation for your social media journey? Buffer's new Streaks feature transforms content creation from a chore into an achievement.

Reading time3 minute read