Blog - Page 61
A collection of 2,517 blog posts
You’ve crafted the perfect blog post: Well-researched, SEO optimized, contains the ideal keyword ratio with trustworthy outbound and internal links, and it even has a nifty infographic that you spent hours to create. All you have to do is queue it up in Buffer and watch it take off, right? I’ve been there, and I wish it were true! Social media managers and marketers know that sometimes even the most epic material requires love and hard work when it comes to promoting content across social med
A few weeks ago, one of my students posted this in my Facebook mastermind group (emphasis mine): Let me start by saying that I applaud this woman for having the courage to step up, share her story, and ask for help so she can overcome this and move forward again. It’s actually pretty damn hard to admit when you’re not in a good place professionally and to then ask for help. I wrote an initial response with my thoughts (below) but I wound up thinking more and more about this topic and it got m
Whenever I’m working on a new challenge and keep getting stuck, there’s one post that I seem to return to again and again. It’s by our CEO, Joel, and it’s called “I Have No Idea What I Am Doing.” We’ve likely uttered that exact sentence 30 times over the course of the last month as we worked to figure out the ins and outs of launching our new podcast today. Despite talking a lot about podcasts at Buffer—sharing the podcasts we love [https://buffer.com/resources/p
When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. Product Hunt is definitely getting it right. The company—just two years old—has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry. Plus, whenever there’s a new network (Peach, Periscope, Blab, you name it) Product Hunt is there, usually among the first. How do they pull
Our community has always been great at driving us forward, suggesting new tools , helping us better understand the challenges and workflows of a daily social media user . Listening to our community is perhaps our best source of information and ideas, so when you asked for the ability to add feeds within Bu
Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. Some loved it. Others disliked it. And the memes started flowing. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. The design changes swept throughout the Instagram app, too. In a blog post the company explained: The simpler
Looking for some fresh content to curate and share on social media? It’s out there — in spades! Almost too many spades, right? With so many blogs to choose from, the challenge can sometimes flip from finding content to share to choosing which content to share. We’d love to help. At Buffer, we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users. In the Buffer product, you can connect RSS feeds to your profile so that all the latest
At Buffer, our journey has been full of experiments, pivot points, reflection and transitions, and it is our privilege to share them all with you here. Today, we’re excited to update you on a few changes here on the Open blog! For a while now, Courtney has been the incredible shepherd and heart of the Open blog, reporting on the lessons we’re learning at Buffer and sharing insights on happier, more productive, more creative work from all kinds of smart folks. Recently she has transitioned int
It’s been another fast-paced, exciting week in the world of social media. In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. Let’s dive in! What’s new in social this week Facebook testing content categories Facebook’s mission is to make News Feed content as relevant as possible to users and as screenshots from Social times show, it appears they’re t
Every second, on average, around 6,000 tweets are sent on Twitter, which translates to over 500 million tweets per day! Did you know you could search every single one of them? (Plus the multi-million profiles attached to them!). Twitter has an amazing, yet somewhat little-known Twitter Advanced Search tool to help you find exactly what we’re looking for. Looking to find your next customers? Advanced Search can help. Want to measure the happiness of your current customers? Yep, Advanced Search
Social media management can be extremely time-consuming. But there are also so many ways to boost your social media marketing and improve your social media profiles in just a few minutes. In this post, I’d love to share 15 ways you can improve you social media marketing in under an hour. Some of these tips are super-quick optimizations and others focus on experimentation and trying new things. (I’d love to hear which ones you’re interested in trying out!) Let’s get started! 1. Optimize your
Having a remote job has been a life-changing experience for me. I worked in traditional offices for a few years before I decided to start working remotely. Working from anywhere frees you from commuting; it also requires you to be organized and productive, everyday. There are so many benefits of remote work — it’s hard to name them all. I feel fortunate to have been given the chance to work from where I’m happiest and most productive. I’d love for others to get to experience the freedom of re
Around 8 weeks after giving birth, I began to panic. It was a rough time for us — our little one wasn’t too keen on sleeping at night and endured colic that left him crying for hours at a time. With my return-to-work date only two weeks away, I wondered how it would even be possible — especially because we hoped for me to continue as the baby’s primary caregiver while working full-time. Doubts crept into my mind: * Would I even be capable in my new role? * The team had functioned so well w
A great social media marketer today and an awesome advertiser in the 1960s have much in common. David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot. Ogilvy was a master at stuff like this — prioritizing what was really important. If he lived through the age of social media, I’m fairly certain Ogilvy would say something like: On the average, many more people eng
The social media world moves incredibly fast and to help you stay up to date, we thought we’d round up some of the latest news, trends, research, and statistics that caught our attention this week. From Twitter redefining itself and some big news from Facebook to new features on Pinterest and Periscope, it’s been an exciting week. Let’s get started! What’s new in social this week Want to jump to a particular story? Try clicking one of the headlines below: * Facebook reaches user mileston
Buffer is now the largest team I’ve ever worked with. This time last year there were 29 people on the team. Today there are more than 80. Hyper-growth mode is both exciting and scary because it means a new chapter and challenges. One thing that’s been on my mind is how can we keep our startup mindset as we keep growing. I have been seeking advice from a few people I look up to, and last September I chatted with Greg Brockman, who was the CTO at Stripe when they were growing fast. I asked him
What tools do you use to get your online marketing work done? Can you do all the same work of a digital marketer, and do it for free? The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content to email and lots more. Is it possible to have all these great tools without paying a cent? It was a fun challenge to come up with a way to build a $0 marketing stack, to find free alternative
Updated 5/4/2016: Added some new insights and learnings into the blog post here on the best times to tweet. We’re so grateful for the chance to learn from the community on this! Imagine removing all guesswork when you schedule your tweets, knowing the best times to experiment with tweeting for maximum clicks and maximum engagement. As someone who is working on social media marketing strategy or shares frequently to social media, this info would be fantastic to have! We’re always eager to dig u
When 50 fashion influencers on Instagram posted a picture of themselves in the same Lord & Taylor dress, it sent out signals that this dress was a must have fashion piece. The following weekend the dress was completely sold out. This Lord & Taylor campaign is a perfect example of the power of influencer marketing. 65% of brands now run influencer campaigns and according to an infographic by The Shelf, 92% of consumers trust recommendations from other people—even if they don’t know them person
It’s nearly inevitable: Humans tend to associate with those who are similar to us—whether politically, economically, racially or otherwise. This phenomenon, called clustering, is so prevalent that white Americans have 91 times as many white friends as black friends, according to research from the Public Religion Research Institute reported in the Washington Post: And not only are we more likely to have friends who are similar to us, but many popular social networks employ algorithms that “rewa
Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding. The two go hand-in-hand. Branding happens on social media, and social media is an outlet for the voice of your brand. Many people have found success with personal branding and company positioning online, and agencies have come along to help people with both. One of these agencies, Janu
Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. Fast-forward to online marketing. How can you work smarter and faster with SEO? It starts with having the right tools . I’ve collected
Whenever I hop onto Facebook to do something specific—find a link I saved for later or see what’s happening on Buffer’s Facebook page, perhaps—something strange happens. Despite my best intentions to stay on track and accomplish my goal, I get sucked in. Suddenly I’m checking my own notifications, looking at what’s been recently posted and generally forgetting why I came to Facebook in the first place. This isn’t entirely by accident. There is science and psychology that explains why so many o
Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media. Everywhere we look it appears that brands and companies have it all figured out on social media. Wit