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Buffer Happiness Report August 2016 * Last month’s report * All Happiness reports * All Buffer reports Key stats: Responses within 1 hour 47.85% -2.7% Customer satisfaction score 91 -2.1% Email conversations 8,478 -11.1% Twitter conversations 8,508 -11.1% Average Twitter response time 3.3 hours -19.5% Onboarding webinars 8 We’d be nowhere without our customers. Because of this, every team member strives to put customer experience and ha
Buffer Marketing Report August 2016 * Last month’s report * All marketing reports * All Buffer reports Key stats: Buffer signups 1,697 +33% Buffer for Business trials 266 -2% Social blog sessions 1,164,934 +14% Email subscribers 100,819 +1% NPS 57 -1% What are some of the metrics that guide the goals for your marketing team? Leads, signups, conversion rate, and traffic all seem to be popular ones. Some folks might be interested in social medi
Respond Report August 2016 * Last month’s report * All Respond reports * All Buffer reports Key Metrics MoM Revenue +4% Customer Churn Steady Replies sent via Respond 45,000 Six months ago Respond launched… It’s incredible just how fast time moves when building a startup. Massive highs and lows all in the course of a single week. In fact, I’ve heard some team members compare working in a startup to being in a pressure cooker – everything just h
Over the past six months, Instagram has released some exciting updates, from a new logo to longer videos and even a new way to share everyday moments with Instagram Stories. Recently, Instagram announced another interesting (and long-awaited) feature: the ability to zoom in on photos and videos. Instagram users can now pinch photos and videos to zoom in and take a closer look. This update has been released for iPhone users and Instagram says this update will be rolling out to Android over the
If the Buffer team wasn’t fully remote, here’s how I’d picture our office looking: wide-open spaces with big tables for collaborating, children and babies hanging out on their parent’s laps; cats and dogs running around merrily with a scattering of pet toys littering the floor. We believe in bringing our whole selves to work, and that means family and furry friends alike! Thus, we all strive to know and celebrate each other’s pets, kids, signific
Most everything I’ve learned (and continue to learn) about marketing and the web has come via the inspiration and example of others—reading amazing blogs, learning from great content, and diving deep into favorite books. I’d love to share, in particular, the books that have been most influential to me and other digital marketers. I’ve put together a list of 30+ that include some of my personal favorites, some favorites from my Buffer teammates, and some favorites from a handful of the best mar
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditory nerve carrying a mere 30,000. That’s all to say that social media images are a vital part of your content reaching th
Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers even if they don’t read any more of the article. I don’t believe the perfect headline exists, though. Not anymore, anyway. The evolution of social media and search has also complicated the playing field. When we write a hea
Many of the best experiences in life are totally unplanned. I remember one of my last days in high school when the entire grade 12 class (all boys) hopped over the fence of the neighboring girls’ boarding school in the middle of the night and went streaking. I made a wrong turn and — with nothing but running shoes on — stumbled upon a legion of young girls staring out of their dorm windows. Totally unplanned, 100 percent memorable. *Yes, I’m well aware that this story is a little odd for a po
Whenever you’re working solo on a project, chances are you’re writing in ‘your’ style – which often makes it easy to make all your code look and feel the same (but not necessarily clean). And when there’s more than one team member contributing to a project, it can be difficult to ensure that code is kept both clean and readable. Chances are that everyone has their own way of doing something, even when it comes down to things such as the way variables are named or the ordering of methods within a
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top. Best of all, social media event marketing isn’t as time-consuming as you may think. You can do it! One of the greatest feelings in the world is walking into one of your own events and seeing it jam-packed with people. Social media can help get you there. When
Hometown. Siblings. Childhood memories. High school activities. Travel, spouses, friends. Life goals. These are things you might know about your significant other, close friends. How about your coworkers? At Buffer, we’ve discovered that sharing more of ourselves — our whole selves — is a key component in bringing team members closer together. At our past in-person retreats, we’ve called these exercises “personal stories,” and it’s become one of our favorite ways to connect. Now, we’re scaling
One of the great joys of working with my marketing clients has been helping them grow their Twitter followers and implement consistent tweet schedules. Meanwhile, my own account has collected dust with a lame, month-old tweet sitting at the top. Until recently. I first joined Twitter over seven years ago, back in 2009, and I’ve been grateful to learn so many best practices, strategies, and tactics from the community. The only problem was I didn’t apply any of this Twitter strategy to my own T
1/6/2016: We’re excited to share an update to this article about our Snapchat strategy here at Buffer. All of the details are below. In short, we’ve felt encouraged to see the strides Snapchat has made with diversity and inclusivity initiatives, and we’re eager to return to the network! How we came to the decision to rejoin Snapchat In August of last year, we chose to take a break from Snapchat (details in the full article below). Over the course of the last few months we’ve kept up with the
One of the keys to moving fast and being successful as a social media team is to have everyone on the same page, using the same voice, and sharing in the same style. But is it really possible to share a brain with a team of fellow marketers? The good news is, yes, it’s possible. And the even better news is, you betcha, it can be done a lot faster than you might think. The team at Torchbox is a prime example. They take on an enormous volume of social media sharing for their clients — a few of
This week in #bufferchat, we all talked about working smarter and not harder! We discussed what “work smarter, not harder” means to us, how we manage our energy and be productive, our favourite ways of taking breaks and making time for ourselves and much more. Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel fr
We’d love to share what we’ve learned (so far) through the Twitter Squad experiment!
It’s hard to believe that this used to be a totally acceptable way to advertise a product in America. Thankfully, our world has taken quite a few steps forward since this ad of the 1950s. Today, the marketing that wins hearts and minds is likely to look more like this: Even as “masculine” a pursuit as beer-drinking is getting in on the act, with Budweiser going from an ad like in the 1980s. …to an equal pay ad in 2016. Beer ads that support equal pay? Feminine hygiene brands redefining how
What would happen if you were to “like” everything you saw on social media? The developer Rameet Chawla found out when he built a script that liked every photo that passed through his Instagram feed. * He grew his followers by about 30 a day * He got invited to more parties * He got stopped on the street by people who recognized him from Instagram * He got message after message from friends encouraging him to post more. He said it was “almost like they were frustrated, like they were longi
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running with Facebook Ads. These are the exact steps and lessons we’ve be
See the most recent investors’ report → See all investors’ reports → See all Buffer reports → In July, we launched a big new feature, had our first cashflow positive month of 2016 and rallied around a strong vision for Buffer’s future. Here are the highlights: Key metrics * MRR: $926.0k * ARR: $11.1m * MoM: +3.1% Further metrics * 62,201 paying customers (+3.0% from June) * 255,158 MAU (+0.0% from June) * 159,995 WAU (-1.0% from June) * $1.29m cash in bank (+5.7% from June) * 80 t
This week in #bufferchat, we all talked about creating brand awareness! We discussed the components of a memorable brand, ways to build and measure brand awareness, how to involve the community to share about a brand and much more. Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to join whichever chat tim
See last month’s marketing report → See all marketing reports → See all Buffer reports → Marketing Report July 2016 This past month, we announced Buffer for Instagram to the world (go team!). We ran Facebook Live videos and Snapchat takeovers (we’re @buffersnaps for any Snapchatters out there). We set some exciting, audacious, fantastic goals for what we want to achieve between now and October. And oh yeah, the decision was made that community should combine with marketing, so in
See the previous hiring report → See all Buffer reports → People Report July 2016 As we’ve grown at Buffer, it’s been fun to watch the People evolve. This group works to build, retain and encourage the best team we can at Buffer, and includes roles focused on recruitment, human resources, inclusivity, and team-building and togetherness. Here’s what we got up to in July! July’s People metrics Applicants: 543 Interviews: 18 first stage interviews Offers made: 1 (Full-stack Develope