Blog - Page 60
A collection of 2,474 blog posts
Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding. The two go hand-in-hand. Branding happens on social media, and social media is an outlet for the voice of your brand. Many people have found success with personal branding and company positioning online, and agencies have come along to help people with both. One of these agencies, Janu
Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. Fast-forward to online marketing. How can you work smarter and faster with SEO? It starts with having the right tools . I’ve collected
Whenever I hop onto Facebook to do something specific—find a link I saved for later or see what’s happening on Buffer’s Facebook page , perhaps—something strange happens. Despite my best intentions to stay on track and accomplish my goal, I get sucked in. Suddenly I’m checking my own notifications, looking at what’s been recently posted and generally forgetting why I came to Facebook in the first plac
Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media. Everywhere we look it appears that brands and companies have it all figured out on social media. Wit
This interview is an excerpt from our Complete Guide to Snapchat, originally published on February 23, 2016. Snapchat is one of the fastest growing and most exciting social networks for marketers at the moment and the app now boasts over 100 million daily active users and 7 billion video views, daily! But with any growing social media platform, it can be a little hard to figure out where to get started. In order to deliver the best, most actionable Snapchat tips, we teamed up with Everette Tay
Recently I learned something new about the history of photography that illuminates a lot about the relationship of technology and diversity. In the 1950s, Kodak sold almost all the color film used in the U.S. To make sure the colors of their prints were calibrated correctly, Kodak had to set a standard that any studio that processed film could match against. So they came up with the Shirley card [http://www.npr.org/2014/11/13/363517842/for-decades-kodak-s-shirley-cards-set-photography-s-skin-t
Some people go to great lengths to find the best ways to share to social media. Social media management tools definitely help, and so too do the workflows and tactics that social media marketers discover to save time each and every day. This is especially true for busy marketing agencies who run social media marketing in addition to a host of other duties. The folks at iM Image Market
When I started working at Buffer, there was a phrase I heard often when discussing projects and ideas: “Let me reflect on that.” It’s a sentiment I had rarely heard at the previous tech companies I worked for, and it surprised me. While moving fast and making quick decisions can be a very valuable approach, I have learned from Buffer that it’s also great to make the space to pause and reflect. At the 1-year anniversary of Buffer’s image-creation tool P
F8 2016 is in the history books, and there was certainly no shortage of brilliant new Facebook features and ground-breaking announcements from the social media giant. In his Keynote, Mark Zuckerberg took us through Facebook’s 10 Year Plan with an emphasis on “developing a family of apps to share anything they want with anyone.” And although many of Facebook’s goals sounded highly ambitious, the company has already laid a solid
Facebook has opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started. The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference. A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality conte
💡August 2023 Update: We have a brand new Transparent Product Roadmap and it's even better. You can upvote your favorite ideas and suggest features we should build. Take a look → Buffer is known for being transparent in radical ways. We share the diversity of our team. We share our cultural evolutions and learnings. We share our salaries. We keep sharing because we keep learning so much along the way! So many of you participate in discussions and help us shape the Buffer path. And we’re inspir
With the rise of messaging apps and bots, the way many of us use social media to share and interact is fundamentally changing. As we progress through 2016, and beyond we’ll start to notice most social activity is no longer going to happen in public, instead transitioning to private groups and messaging apps. This represents a significant change in what “social media” is. This is a change that will challenge everything we’ve learned about social media over the past decade-or-so. Until now, stand
For a long time, almost as long as I’ve been a member of the exclusive “Women in Tech” club, I’ve avoided talking about diversity. I modeled myself after Marissa Mayer, who when asked what it was like being the only female engineer at Google (back in the day) said, “I didn’t notice.” I completely believe this. It’s often very useful not to notice. Perhaps her blindness came naturally. For me, I trained myself not to notice being the only woman in the Slack channel because noticing hurt me. It
Update 4/14/2016: F8 is complete and so many great new Facebook features have emerged onto the social media scene. For a top 10 list of new Facebook features, check out our post here ! One of the most highly anticipated conferences of the year, Facebook’s F8 , is almost here! Taking place on April 12 and 13 in Fort Mason, San Francisco, F8 is sure to deliver excitement for marketers, publishers, and developers alike. And if
Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. This fast paced movement and rapid change isn’t an accident. It’s an essential part of any social network’s progression. If you look closely at the evolution of the biggest social networks out there, a trend emerges and two clear periods of opportunity stand out for marketers. We call it the law
We’ve found it to be the case that with social media marketing, you’re either a) doing social in addition to so many other roles, b) doing social for way more than one client, or c) doing social and wishing you had the bandwidth to try bigger and bolder things. The solution? Having more time! Of course, time isn’t easy to come by, which makes finding a good workflow and choosing the right tools immensely important. WebFX runs social media for hundreds of clients, and s
Consistently posting high-quality content is the lifeblood of a great social media strategy. But it’s easier said than done. Not only do you have to post consistently to gain traction, the content has be to timely, relevant to your audience, and engaging. Social media is for conversations after all, not megaphones. Whether it’s a plane in the Hudson River or a crying boy hugging a police officer, social images are unique in their ability to communicate so much information in just a snapshot of
Starting fresh — be it with a new social account, a new business, or anything — takes a lot of guts and requires a lot of passion. It also helps to have a little something unique. What that something is can be entirely up to you! We’ve found this to be the case for starting a new blog , building a new social media presence , or charting a new business path. And I’m excited to share wh
This week in #bufferchat, our discussion topic was “developing habits” and we explored the first steps to forming new habits, how to maintain them, inspiring resources to help us, and everything in between! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, ju
Snapchat is growing up pretty quickly. What started out as a way to share photos that self-destruct in 10 seconds, has evolved into one of the most complete and engaging communication platforms on the market today. On March 29, Snapchat unveiled a major overhaul of its chat platform, enabling a whole bunch of new multimedia options for users. For the first time, users can now make audio and video calls through the app, as well as choose from over 200 stickers to send in messages and simultaneou
Over the last year and a half, the Buffer team has tripled in size, from 25 teammates to 80. And our technology stack has ballooned as well, from a simple setup with just the basic AWS components to a much more fully utilized set of AWS and other external services. There are now so many pieces that make up the whole of the application: from how we store our data in mongo using compose, to how we run the application in an Elastic Beanstalk, to how we manage our data warehousing using Redshift. T
The truth is, there’s so much to do on social media that, as a social media manager, I have to choose my battles wisely when it comes to steering my time and deciding which creative strategies to pursue. Luckily, there are an unlimited amount of resources out there to help social media marketers like us to decide which strategies will provide the biggest payoff when it comes to Facebook marketing. But, more often than not, those
Facebook is introducing Delivery Insights to its Ads Manager tools. Delivery Insights will tell advertisers how their ads are competing at auction and provide recommendations on how to tweak ads to make them more competitive. The social network delivers ads to its users based on bid price, ad quality and user interest, evaluating billions of pairings of individual people and individual ads each day, looking for the right mix of message relevance and potential business value. According to Face
When AWS Lambda came out last year I was amazed. The thought never occurred to me that web development doesn’t need to be complex, instead it can be about purely accomplishing the task at hand. While they’re relatively early still, I think AWS Lambda and AWS API Gateway, are great examples of where web development is headed. If you haven’t experimented with AWS Lambda yet, I’d definitely recommend doing so. Essentially it’s a model of web development in which
