Blog - Page 60

A collection of 2,459 blog posts

Case StudiesApr 1, 2016
The New-School Social Media Blueprint of a Fresh and Bold Digital Agency

Starting fresh — be it with a new social account, a new business, or anything — takes a lot of guts and requires a lot of passion. It also helps to have a little something unique. What that something is can be entirely up to you! We’ve found this to be the case for starting a new blog , building a new social media presence , or charting a new business path. And I’m excited to share wh

ResourcesMar 31, 2016
Developing Habits: A Bufferchat Recap

This week in #bufferchat, our discussion topic was “developing habits” and we explored the first steps to forming new habits, how to maintain them, inspiring resources to help us, and everything in between! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, ju

Snapchat Chat: Everything You Need to Know About Snapchat’s Excellent Messaging App

Snapchat is growing up pretty quickly. What started out as a way to share photos that self-destruct in 10 seconds, has evolved into one of the most complete and engaging communication platforms on the market today. On March 29, Snapchat unveiled a major overhaul of its chat platform, enabling a whole bunch of new multimedia options for users. For the first time, users can now make audio and video calls through the app, as well as choose from over 200 stickers to send in messages and simultaneou

How We Saved $132k a Year With an IT Infrastructure Audit

Over the last year and a half, the Buffer team has tripled in size, from 25 teammates to 80. And our technology stack has ballooned as well, from a simple setup with just the basic AWS components to a much more fully utilized set of AWS and other external services. There are now so many pieces that make up the whole of the application: from how we store our data in mongo using compose, to how we run the application in an Elastic Beanstalk, to how we manage our data warehousing using Redshift. T

ResearchMar 30, 2016
Facebook Pages to Watch + 16 Amazing Pages That We Draw Inspiration From Every Day

The truth is, there’s so much to do on social media that, as a social media manager, I have to choose my battles wisely when it comes to steering my time and deciding which creative strategies to pursue. Luckily, there are an unlimited amount of resources out there to help social media marketers like us to decide which strategies will provide the biggest payoff when it comes to Facebook marketing. But, more often than not, those

AdvertisingMar 29, 2016
Facebook Delivery Insights Will Help Marketers Get More Value From Ads (Plus How Ads Get Shown On Facebook)

Facebook is introducing Delivery Insights to its Ads Manager tools. Delivery Insights will tell advertisers how their ads are competing at auction and provide recommendations on how to tweak ads to make them more competitive. The social network delivers ads to its users based on bid price, ad quality and user interest,  evaluating billions of pairings of individual people and individual ads each day, looking for the right mix of message relevance and potential business value. According to Face

Building Slack /slash commands with AWS Lambda

When AWS Lambda came out last year I was amazed.  The thought never occurred to me that web development doesn’t need to be complex, instead it can be about purely accomplishing the task at hand.  While they’re relatively early still, I think AWS Lambda and AWS API Gateway, are great examples of where web development is headed. If you haven’t experimented with AWS Lambda yet, I’d definitely recommend doing so.  Essentially it’s a model of web development in which

Guides & CoursesMar 26, 2016
The Delightfully Short Guide to Social Media ROI

If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the topic. So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments! [Interested in listening to this post in podcas

BufferchatMar 24, 2016
Social Media Hashtags: A Bufferchat Recap

This week in #bufferchat, we were joined by social media expert Christin Kardos to chat about social media hashtags! We discussed how hashtags impact our use of social media, strategies for creating them, our favorite hashtags of all time, and much more. Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Same topic, same place, just at different times – feel free to

The Always-Updated Guide to Social Media Logos

Keeping up to date with the latest social media logos can be a challenge. And even once you’ve found the correct logos it can also take some time to understand the brand guidelines: * How much spacing should be around the logo? * What colors should I use? * What size should be it be? etc, To help you save time, we put together this resource to keep you updated on the latest social media logos. Alongside the most recent logos for Facebook, Twitter, YouTube and more, we’ve also included the k

News and TrendsMar 21, 2016
Twitter Turns 10: Reflections and Learnings from 10 Years of Twitter

On March 21st, 2006, Jack Dorsey set up his twttr. What followed over the past 10 years, as Twitter has evolved has undoubtedly changed the way we communicate, and in some ways changed the world. just setting up my twttr — Jack (@jack) 21 March 2006 From the Hudson River plane crash , and Obama’s four more years [https://twitter.com/BarackObama/

Tips / How ToMar 20, 2016
7 Ways I Accidentally Got More Twitter Followers (and 7 Ways You Can on Purpose!)

Just like you, I read all of those blog posts about how to get more Twitter followers . And while these articles all contain great, actionable advice, I definitely acquired a lot of my Twitter followers by accident. Seriously. I’d love to share with you how I accidentally started acquiring Twitter followers, and how you can adapt these methods to start getting followers on purpose. Looking for more Twitter followers? Buffe

AnalyticsMar 17, 2016
Inside Buffer’s Social Media Strategy: Stats and Key Takeaways for Marketers

Wow, how time flies! It’s been just over a year since we shared a behind-the-scenes look at Buffer’s social media strategy and stats The feedback from the community on that post was amazing, and we learned so much from the comments, many of which ended up shaping future Buffer articles like “How to Create a Social Media Report and Explain It to Your Boss or Client” and “What $5 Per Day Will Buy You on Facebook Ads. Since then, we’ve tried our best to learn about what’s working well for us on s

BufferchatMar 17, 2016
Creating a Company Culture: A Bufferchat Recap

This week in #bufferchat, we discussed the concept of creating a company culture with our guest, Matthew Partovi, the founder of @culturevist ! Throughout the conversation, we explored what a great company culture looks like, what an individual at a company can do to impact the culture in a positive way, and much more. Catch our weekly Twitter chat , #bufferchat, at TWO times eve

Content MarketingMar 16, 2016
7 Powerful Social Media Experiments That Grew Our Traffic by 241% in 8 Months

If you’ve asked this before… “How can we get more visitors to our website?” … You’re certainly not alone, as increasing traffic is often the number one problem faced by marketers today. The bad news? Saying “get more traffic” is easier said than done. You could write guest posts (Leo wrote 150 articles in 9 months when Buffer first launched), optimize for SEO traffic [http://www.anumhussain.com/presentations/topics

News and TrendsMar 15, 2016
Instagram is About to Change in a Huge Way: An Algorithm Based Timeline is Coming

Instagram is about to change in a massive way. The photo and video sharing app is taking a page from Facebook using an algorithm based timeline . This means that photos and videos shared to Instagram will no longer appear in chronological order and will instead appear based on the likelihood you’ll be interested in the content and your relationship with the person posting. The change could mean that if your best friend posted an image while you w

OpenMar 15, 2016
5 Flexible Work Strategies – and The Companies Thriving With Them

They call us “The Sandwich Generation” —the group of workforce-aged adults who are not only caring for their aging parents, but also balancing the needs of their own children. It might be hard to understand the term until you experience it firsthand. When my father-in-law had an unexpectedly difficult time recuperating from surgery last summer, I was stunned at just how upside-down it turned our lives. If you’ve been through the prolonged hospitalization (or any other intense, sustained medic

AdvertisingMar 15, 2016
Pinterest Ads Manager: How to Promote Your Pins Using Pinterest’s New Advertising Tools

Pinterest has released a new set of advertising tools for small and medium sized businesses. These tools give businesses new ways to promote their content and advertise on Pinterest. Around three-fourths of the content on Pinterest comes from businesses already and opening up their ads product to all SMBs feels like a great way to enable businesses to get the right content in front of the right people. Pinterest users regularly save their favorite Pins (including adverts!) to their own boards,

How the Pros Get Leads from Social Media

I’ll sometimes find myself inspired by how jampacked and successful some people seem to be on social media, and I can’t help but thinking: What’s their secret? How’d they get so many leads and how can I do things exactly the same way? Well, thank you, Internet! Turns out the majority of these secrets are sitting out there in blog posts and email newsletters and everywhere else that these generous experts in lead collecting tend to share their best stuff. I’ve collected some of the best ideas

OverflowMar 11, 2016
Transparency Through Data: Building an MRR Forecasting Tool in R

At Buffer we really value transparency. Defaulting to transparency is one of our core values , and we’ve been fortunate to have been involved in some incredible discussions about transparent company cultures as a direct result. For a quick sampler, you can check out our salaries and revenue here, and you can read about the rewards and challenges of building a fully distribu

How to Build Social Media Into Your Sales Funnel

How great would it be if customers showed up in your store or on your website with a sandwich board on their shoulders, advertising their level of interest in what you have to offer. “I’m keen to buy now!” “I’m in research mode.” “I’m totally just browsing.” Well it might not be a sandwich board, but there are some ways get a good sense for this buyer intent. Today’s marketing specialists have a great grasp on sales funnels, the way that customers move from awareness to purchase (and beyond

ResourcesMar 9, 2016
47 Amazingly Talented Artists and Designers to Follow on Instagram

There you are, hunched over your laptop trying with all your might to write a catchy headline or design an engaging graphic…and you’re feeling stuck. We’ve all been there. And the truth is, more often than not, it takes a lot of effort to be creative and come up with something truly unique and eye-catching. Thankfully, there are plenty of amazing designers and artists out there to provide some much-needed inspiration, and many of them have opted to use Instagram as a place to catalogue their p

News and TrendsMar 8, 2016
How to Start Creating Facebook Instant Articles for Your Blog: Facebook and WordPress Team Up

Facebook has opened up Instant Articles to publishers —of any size, anywhere in the world. This post guides you through how to connect your WordPress blog and Facebook Instant Articles. To make publishing to Facebook easier for the 25% of the web that uses WordPress , Facebook has teamed up with Automattic, parent company of WordPress, to build a free plugin for Instant Articles. This plugin enables anyone with a WordPress bl

OpenMar 8, 2016
Representation Matters: 25 Images to Honor International Women’s Day

Buffer got two incredible notes in our inbox over the weekend: “Hi Buffer/Pablo! I love using Pablo . I hopped on to make some graphics for International Women’s Day for my business and couldn’t find any good graphics. Please can you change this. When I typed in women and girls I got women whispering to each other, girls holding hands, and a woman in cutoff shorts fueling a gas tank. Please upload some inspiring images ahead of international women’s day. Thanks!”