Case Studies - Page 2
A collection of posts on Case Studies
For the Denver Broncos—and most any major sports team—there’s so much to share on social media not just at game time but all week long, all year long. How do you get the right content out at the right times? How do you ensure that all the awesome material from your site makes it to your social profiles—and know which content resonates? How do you get your whole digital team to join in and contribute? Look no further than the Denver Broncos. Their digital media team has a slick and efficient
When you’re a small news team with a big workload, how do you keep social media updates flowing steadily around the clock? For U.S. business and technology news website Business Insider , the answer was Buffer. Paul Szoldra was a fan of Buffer’s simple scheduling power even before he became Business Insider’s West Coast Editor. “Basically, I pitched Buffer to everybody,” Szoldra says. “Once I started at BI and took over with the social media, I recognized that
Quick note: This post was written in May 2017 and updated in March 2018. The tips and strategies listed below continue to work for us despite the recent changes to the Facebook algorithm . Enjoy! In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in the Facebook and Instagram algorithm, plus an influx of
In an effort to get to the bottom of what makes videos successful on social media, we set out to answer two not-so-simple questions: * Where does video perform best? * In what format does video perform best? What we found is that there are so many ways to go about it! Video format, length, content, captions, and graphics (to name a few) all play a big part in the success of your video content [https://buffer.com/library/video-market
One of the great joys of working with my marketing clients has been helping them grow their Twitter followers and implement consistent tweet schedules . Meanwhile, my own account has collected dust with a lame, month-old tweet sitting at the top. Until recently. I first joined Twitter over seven
One of the keys to moving fast and being successful as a social media team is to have everyone on the same page, using the same voice, and sharing in the same style. But is it really possible to share a brain with a team of fellow marketers? The good news is, yes, it’s possible. And the even better news is, you betcha, it can be done a lot faster than you might think. The team at Torchbox is a prime example. They take on an enormous volume of social media sharing for their clients — a few of
I often think I have a lot to do with managing my own social profiles. But managing 60? (mind blown) The team at Creative Click Media manages 60 social profiles for their clients, driving big results in traffic, leads, and sales with their team of three. How do they pull it off? Adam and Amanda from Creative Click were kind to share their workflows and processes for driving these results: everything from how they save time with social media management to how they iterate on blog posts and top
You might’ve heard the advice that your call-to-action should have one job, your email subject line one job, your blog post one job. Focus, with online marketing, is key. Turns out focus has a wonderful effect on building a business and driving results. Gather Social , a digital agency based in Nottingham, UK, takes this focused approach with every new client they bring on. The single thing that Gather Social wants to achieve for you on social media is an impac
When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. Product Hunt is definitely getting it right. The company—just two years old—has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry. Plus, whenever there’s a new network (Peach, Periscope, Blab, you name it) Product Hunt is there, usually among the first. How do they pull
Imagine having a way to control how you’re presented online, a way to identify yourself or your company and differentiate yourself from others. Sounds a bit like social media, right? Sounds a bit like branding. The two go hand-in-hand. Branding happens on social media, and social media is an outlet for the voice of your brand. Many people have found success with personal branding and company positioning online, and agencies have come along to help people with both. One of these agencies, Janu
Some people go to great lengths to find the best ways to share to social media. Social media management tools definitely help, and so too do the workflows and tactics that social media marketers discover to save time each and every day. This is especially true for busy marketing agencies who run social media marketing in addition to a host of other duties. The folks at iM Image Market
We’ve found it to be the case that with social media marketing, you’re either a) doing social in addition to so many other roles, b) doing social for way more than one client, or c) doing social and wishing you had the bandwidth to try bigger and bolder things. The solution? Having more time! Of course, time isn’t easy to come by, which makes finding a good workflow and choosing the right tools immensely important. WebFX runs social media for hundreds of clients, and s
Starting fresh — be it with a new social account, a new business, or anything — takes a lot of guts and requires a lot of passion. It also helps to have a little something unique. What that something is can be entirely up to you! We’ve found this to be the case for starting a new blog , building a new social media presence , or charting a new business path. And I’m excited to share wh
How important is customer service via social media? According to J.D. Power, 67% of consumers have used a company’s social media channel for customer service. And when they do, they expect a fast response. Research cited by Jay Baer tells us that 42% of consumers expect a response with 60 minutes. So, how’s your social media customer service? For this post I was excited to research a set of 14 amazing examples of customer service using social media. Let’s get started! 1. Samsung: A Unicyc
There’s often a critical time (or two) in a business’s journey when it’s make or break and time is at a premium. There’re often times beyond this, once a brand is established, where time is still scarce and efficiency is the name of the game. The team at Smart Pension has felt both sides of this in the past couple years and has experienced the time crunch particularly on the social media side (sound familiar at all with your experience?). One of the UK’s leading pension companies, the Smart Pe
The Seattle Times—and many publishers like them—is in an interesting place. There’s zero difficulty in coming up with outstanding, high-quality content to share. The opposite problem is the case: Of the 160+ stories the Times publishes every day, which ones warrant a share on social media, where there are only two dozen or so slots to go around? Beyond the publisher-specific quirks of content, The Seattle Times is also solving puzzles that face any number of social media marketers, no matter
Whether you’re a startup, a small business, an agency, or a brand, there’s always such value to be had in going to the drawing board with social media marketing. Setting a mission. Defining goals . Choosing the tools and workflows that’ll get you there. Campaign Monitor , a simple email marketing solution for businesses and professionals, has taken this bottom-u
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social media accounts , seeking that sweet spot of targeted, valuable, engaging updates. You do this all day, day after day. Imagine having some tools on hand that make these daily activities even easier. Tony Restell understands
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social accounts, seeking that sweet spot of targeted, valuable, engaging updates. You do this all day, day after day. Imagine having some tools on hand that make these daily activities even easier. Tony Restell understands these challenges of social media sharing like few others. As founder of Social-Hire.com, Tony works with multiple recruiting clients at a time on their social media stra
At national business magazine and website Fortune, there’s a lot of news being reported, published and shared every day by many different editors and reporters. With that much going on, a few social media pileups might seem inevitable. “The problem we kept running into was if we had three stories going up at the same time by different editors, each editor would publish a tweet and not pay attention to when last tweet occurred,” says Franchises and Social Media Editor Heather Muse. “So we’d hav
It’s a great problem to have—tons of content and lots of social media channels to connect to your audience. That’s where About.com —one of the most visited sites on the Internet—found itself. Team members wanted a way to streamline their social media publishing process so they could have more time to connect with fans and build relationships with users. Buffer’s simple scheduling and intuitive team management quickly earned it an important place in the About.com team’s w
Our CEO Joel recently changed the way he thinks about sharing on Twitter, and I really like his new approach. And if you just take a brief glance at his Twitter account , you’ll what an engaged following Joel was able to build over the past. Fortunately, I could just go ahead and ask him about the changes he made and the system he uses, which I thought of sharing with all of you today here. And just a glance at the stats belo
This month, I was kindly invited to speak at a conference in Las Vegas. In the audience of my panel session were two people, Marc and Angel Chernoff, whom I’ve admired for a long time. When I was lucky enough to be able to get dinner with them afterwards, I told them that I’d have loved to switch roles and be in the audience listening to their advice. Why? Marc and Angel ru
This is a guestpost by Brandon “Oxhorn” Dennis of Scotch and Smoke Rings , more about him at the bottom of the post. Here is how it all started. I was super excited, when I opened my inbox one day and discovered this: Gilt, a website with accessories for only the classiest of gents, was giving a huge discount to people based on their Klout score. Over the years, I’ve built up a following because World of Warcraft machinima and musi
