Instagram Reels are short, entertaining videos on Instagram where you can express your creativity and bring your brand to life. In this post, we'll dive into how you can best use Reels to promote your small business.
Instagram marketing can be…overwhelming (to say the least). It’s become one of the most fruitful social media platforms for small businesses and yet — it’s one of the hardest channels to grow on. So many “hacks to grow on Instagram” are outdated, unrealistic, and sometimes just a bunch of gobbledygook. In this article, I’ll break down how you can form an Instagram marketing strategy that actually works and some handy tips that successful creators and businesses on the platform follow (that you
Pinterest is the underdog of all social media sites. * It marries the social media aspect with a visual search engine * It’s one of the most rapidly growing social media platforms * It gives you a fertile ground to grow your website traffic If that wasn’t enough, Pinterest ads also give you twice as much return on ad spend (ROAS) compared to other social media marketing channels. Pinterest advertising is also more cost-effective than other digital marketing avenues. Given all the benefits,
In this article, I’ll tell you how you can join the ranks of these Facebook-famous brands and increase engagement on Facebook.
In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.
All the latest details about X's algorithm, plus solid, reliable principles that help creators and brands successfully build an audience.
We'll show you how to grab the attention of Facebook's 2.7 billions users with our complete guide to Facebook ads.
What if you could read your audience’s mind? You could create the products your customers need, improve your profits, and save many hours. You’d become the creator or brand that just “gets it.” Ding, ding, ding! Your wish is granted. 🧞 There is a way to keep your pulse on the market and proactively anticipate what your audience wants — through social listening. What is social listening? Social listening is observing what your audience is saying about your brand and industry online to unde
Imagine forming a group chat with your audience. Like-minded people with a common interest share their struggles, others respond with helpful solutions, and everyone feels like they belong. A Facebook Group is exactly that — building a community of your followers and bringing them together. It’s a direct line to your audience without worrying about algorithms or organic reach. In this article, we’ll cover Facebook Groups from A to Z — how to create, manage, and use them to drum up engagement.
Instagram Live is your direct line to your audience. There’s no interference from the Instagram algorithm, the whole process is interactive, and you move to the top of everyone’s Instagram Stories. Your engaged followers might even get a push notification (if they have them turned on) that you’ve started an Instagram Live. They’re the perfect addition to your social media marketing strategy. The problem? There are no retakes. If you don’t make the live broadcast engaging and fruitful, you risk
As a social media manager, you spend your day juggling various hats: capturing ideas, recording content, designing aesthetic visuals, writing compelling captions, monitoring post performance…I could go on. But, many tasks on your to-do list are tedious, repetitive, and time-consuming. These jobs are a necessary evil — they need to get done, but they barely move the needle for your social media marketing strategy. What if I told you you could do many of those tasks in half the time or less? Her
Scrolling on Instagram is a favorite pastime of billions of its users (myself included ✋). But more and more people are logging onto Instagram to search for something particular they need. For GenZ specifically, Instagram is no longer just for cute puppy pictures (although no one would say no to that). It’s actively evolving into a search engine: Almost 40 percent of GenZ go to TikTok or Instagram when looking for a place for lunch, rather than Google Maps, according to a TechCrunch report. Im