What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can...
Need a hand creating engaging content? Try Buffer for free →
A collection of 136 posts
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can...
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a...
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often,...
Crafting an effective social media strategy [https://buffer.com/library/social-media-strategy/] to help you achieve your goals can be a real challenge. Like we mentioned...
Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language...
Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand...
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent...
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. When it comes...
One of our cultural values at Buffer [http://www.slideshare.net/Bufferapp/buffer-culture-04/13-Live_smarter_not_harderYou_value] , is to live smarter, not harder. We...
When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 201, visual content...
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could...
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the...
How great would it be if customers showed up in your store or on your website with a sandwich board on their shoulders, advertising their...
Social media is hard! And building an audience even harder! (We even wrote about it [https://buffer.com/resources/building-an-audience/]!) Hard does not mean impossible...
Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there’s a wealth of marketing knowledge...