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What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics
In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can...
Social Media Marketing
A collection of 136 posts
So…Is That Good? The Complete Beginner’s Guide to Benchmarking on Social Media
If I were to tell you that a recent tweet of mine received 20 clicks, what would you think? Maybe 20 clicks sounds like a...
How to Build an All-Star Social Media Team in 5 Steps
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often,...
How to Break Down Your Social Media Goals Into Tactics and Plans
Crafting an effective social media strategy [https://buffer.com/library/social-media-strategy/] to help you achieve your goals can be a real challenge. Like we mentioned...
How to Use Hashtags: How Many, Best Ones, and Where to Use Them
Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language...
8 Powerful Features to Help You Use Buffer to the Fullest
Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand...
11 Simple Design Tips to Enhance Your Social Media Images
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent...
Event Marketing 101: How to Keep Attendees Engaged Before, During and After Your Event
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. When it comes...
Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)
One of our cultural values at Buffer, is to live smarter, not harder. We like to think this extends into our workflows as well. This...
Why Every Marketer Needs to Be a (Part-Time) Designer: 52 Design Terms and Tips to Level-Up
When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 201, visual content...
10 Golden Rules for Social Media Managers and Marketers
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could...
The Delightfully Short Guide to Social Media ROI
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the...
How to Build Social Media Into Your Sales Funnel
How great would it be if customers showed up in your store or on your website with a sandwich board on their shoulders, advertising their...
The Ultimate Guide To Creating The Perfect Social Media Calendar
Social media is hard! And building an audience even harder! (We even wrote about it [https://buffer.com/resources/building-an-audience/]!) Hard does not mean impossible...
43 Best Websites To Learn Something New About Marketing
Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there’s a wealth of marketing knowledge...