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How to Use Instagram Close Friends
Want to get more intimate with your followers? Add Instagram Close Friends to your social media strategy - here's how....
Social Media Marketing
A collection of 46 posts
Organic Marketing and Why It’s Important
In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers....
Beyond Publishing: How to Make The Most of All Buffer’s Features
Did you know there are a ton of other ways to use Buffer that go beyond publishing? Learn about creating a Start Page, increasing customer engagement, and social analytics....
The Power of Emojis in Marketing and How to Use Them Efficiently With These Little-Known Keyboard Shortcuts
Emojis in marketing are effective. In a survey of global emoji users, 42% said they’re more likely to purchase products that include emojis in...
The 9 Most Interesting Creators on TikTok and What They’re Doing Right
In this article, we cover some of the most interesting TikTok creators — and what makes their content so appealing....
5 Budget-Friendly Marketing Strategies to Grow Your Small Business
A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more....
The No-Fluff Small Business Marketing Guide for Entrepreneurs with Big Dreams
There are so many marketing guides out there, written by gurus and big companies that share their secrets to success. They tell you exactly what...
How to Post on Instagram: A 2025 Step-By-Step Guide for Small Businesses
Getting started with Instagram marketing isn't as difficult as you might think — and using Instagram can increase sales by improving customer engagement and loyalty....
Pinterest Idea Pins: The complete guide to inspiring your followers
More than 400 million people look to Pinterest for purchasing inspiration every month. The social media site knows that its differentiator is that Pinners (i....
The Top 7 Ways to Make Money with Social Media
This article covers some of the best options for social media entrepreneurs to monetize their social media accounts even if they don’t have hundreds of thousands of followers....
A Guide to Instagram Highlights for Small Businesses
Unlike regular Stories that disappear after 24hrs, Stories Highlights can live on your Instagram profile permanently. Highlights offer a great opportunity to drive attention to important content and details about your brand....
Social Media for Small Business: A Guide for 2025 and Beyond
Social media will play an increasingly crucial role in supporting small business growth. Here’s how (and why) you should work social media into your plans for 2025 and beyond....
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
Summary We’ll walk through 9 very different but effective social media goals, and for each goal we'll share relevant metrics to track...
How to Respond to Your Customers on Social Media Quickly
Editor's note: This post references an old Buffer tool, Reply, which has since been sunset. Read more about the decision to sunset Reply...
How to Break Down Your Social Media Goals Into Tactics and Plans
Crafting an effective social media strategy [https://buffer.com/library/social-media-strategy/] to help you achieve your goals can be a real challenge. Like we mentioned...