Blog - Page 39

A collection of 2,459 blog posts

OpenMay 23, 2018
My Morning Routine As A Remote CEO And Why It’s Always Changing

Prefer to listen? Here’s the audio version of this post! Working remotely and having the opportunity to work from home, coffee shops, coworking spaces, or wherever else I might feel the most productive, means that I can design my own mornings because they don’t necessarily need to be spent commuting. I’ve gone through many different morning routines over the years, and I don’t believe there is one perfect routine for everyone or even just for me. My morning routine is constantly changing and e

How Facebook Marketing is Changing (And How to Be Prepared)

Too busy to read? Just click the play button below to listen to this post. Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now. That’s no bad thing. If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve. Here’s where we think it’s

OverflowMay 18, 2018
Google I/O: What’s new for Android

Last week we were lucky enough to be able to attend Google I/O in Mountain View, California. Between the two of us we managed to see a good handful of sessions – so we thought we’d both put together this short post about some of the things we discovered and where you can learn more about them. Android App Bundles App bundles are a new type of upload format for your applications that allows you to deliver a more optimized build to your users. Rather than uploading a generated APK to the Google P

News and TrendsMay 18, 2018
How to Share Posts From the Instagram Feed to Stories

Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories. In the feature’s launch blog post Instagram explained : When you come across something in feed that inspires you — like a post from

ReportsMay 16, 2018
Buffer in Q1 2018: Kicking Off The New Year With Momentum

MRR $1,478,344 ARR $17,740,128 EBIDTA $1,178,687(+38%) Paying customers 82,156(+5.12H%) Q1 Revenue $4,273,171(+3.62%) Cash in bank $6,285,455(+18.74%) Prefer to listen? Here’s the audio version of this post! These first few months of 2018 have been very active for everyone in the social media space, and that was especially true at Buffer. In this report, we’ll go through how we’re dealing with API changes from Facebook and Twitter on our Product and Engineer teams. On the financial side,

Video: AWS IAM Role on Kubernetes with kube2iam [Bufferdevs Snackchat]

At Buffer we invest heavily on Kubernetes. Since we use AWS as our cloud provider, getting services the right permission usually means having AWS keys/secrets in Kubernetes manifest files. In this SnackChat Steven walks through the steps of using kube2iam to eliminate the exposure of AWS keys/secrets. kube2iam: https://github.com/jtblin/kube2iam

OpenMay 10, 2018
How We Structure All Hands as a Fully Remote Team

Prefer to listen? Here’s the audio version of this post! All Hands, town hall, tea time — there are many names for the meeting where everyone comes together for company updates and announcements. For us, All Hands is not only an exciting time to see everyone’s smiling faces at once but also a big part of our value to default to transparency . Buffer’s All Hands meetings are a great place to openly communicate with the whole company at once. As a fully-remote c

Self-ImprovementMay 9, 2018
How to Give and Receive Feedback at Work: The Psychology of Criticism

No matter what we do or how well we do it, some criticism is eventually going to come our way. And those moments are often some of the toughest we all face in work and life. Hearing potentially negative things about yourself is probably not your favorite activity, and most of us would rather avoid the awkwardness that comes with telling someone else how they could improve. But what do we lose out on when we avoid these tough conversations? One of the fundamental skills of life is being able to

AdvertisingMay 9, 2018
How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video

Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. But that’s not the only way to generate new leads for your business. Nowadays, social media content can play an integral role in lead generation for businesses of all sizes. But how does someone go from viewing a piece of content on Facebook to making a purchase? Look no further than the NFL’s Miami

What the GDPR Means to Social Media Marketers

Up to €20 million… or four percent of your total worldwide annual turnover of the previous financial year, whichever is higher. That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that c

Self-ImprovementMay 5, 2018
How To Think Positive Everyday: 4 Simple Steps to a Happier Life

One thing that I noticed immediately when joining Buffer was our emphasis on cultivating positivity. If you take a quick look at our culture deck , you can see the high priority we place on this. Since I joined the team, positive thinking is something I’ve focused on a lot, and it’s been fun to see how spending time with positive thinkers rubs off on me. At the moment, some of us are experimenting with sharing one great moment we had at the end of each day. I’v

5 Important Announcements From F8 2018: A Focus on Smaller Communities And The Future of the News Feed

F8 is one of the most important conferences of the year for the social media world. And over the past couple of days, Facebook has announced a ton of huge updates for its suite of products including Facebook, Instagram, Whatsapp, Messenger, Oculus, and more. With so much going on, and so many updates and launches, it can be hard to keep up with. So with F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship co

OverflowApr 30, 2018
Building a GIF Booth for the Buffer Retreat

Last week the Buffer team descended on Singapore for our 9th Buffer Retreat. Ever since the first retreat back in San Francisco, I’ve tried to figure out ways to capture the special moments we share together as a team. Since we’re fully remote, these yearly get-togethers can be the only moments we share with others for another year. At our previous retreat in Madrid last year, I added a GIF Booth to the ever growing arsenal of ways to capture

News and TrendsApr 30, 2018
Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

F8, Facebook’s annual developer conference, returns this week (May 1 and 2) in San Jose, CA at the McEnery Convention Center. F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Last year, Facebook wowed onlookers with a range of eye-catching VR features, Messenger updates, and camera upgrades. So what’s ahead for this year’s conference? Recap: Check out our full F8 2017 rundo

OpenApr 26, 2018
14 Slack Bots and Apps for Remote Teams to Help With Team Building, Meetings and Celebrations

Being a fully remote team means that we rely heavily on the tools that can help us connect and communicate with each other from anywhere in the world. One of the main tools our team uses for communication is Slack, a tool that allows us to send quick chat messages with each other either in public or private channels or direct messages. While we love and use Slack constantly, we also set firm bou

How to Schedule Facebook Posts to Be More Efficient and Get Better Results

Imagine this scenario: You have planned to post once a day on Facebook this week. On Monday morning, you log in to Facebook and navigate to your company’s Facebook Page. You spend some time crafting the perfect post and wait for the supposed best time to post. You read that 3pm is a good time as people are taking a break from work and checking Facebook. So you wait… At 2:55pm, you go back to the browser tab that has been opened since 10am. When the clock strikes 3pm, you hit “Publish”. Woohoo!

Self-ImprovementApr 19, 2018
The Surprising Power of Reading Fiction: 9 Ways it Make Us Happier and More Creative

“There is no doubt fiction makes a better job of the truth.” ― Doris Lessing One of the most inspiring perks we’re lucky enough to have at Buffer is a free Kindle for each teammate (and her family!) and as many free Kindle books as you like, no questions asked. When we share what we’re reading at Buffer on our Pinterest page or in our Slack community, the selections often tend to skew more toward non-fiction—you can generally find teammates reading books that help us improve at our jobs, under

OpenApr 18, 2018
Diversity in Events: Our Guidelines in Event Planning, Speaking and Sponsoring

At Buffer, we value diversity and inclusion. We’ve made efforts to use diversity as a lens for refining our hiring process , writing a new code of conduct , and several other spots even going so far as to make diversity everyone’s job . Conferences, and especially tech conferences, are an area where there is often still a noticeable lack of diversit

What Do the New Twitter Rules Mean for Social Media Managers (and Buffer Customers)

Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might be wondering, “why is this important to me?” In short, Twitter might suspend your account if you fail to comply. These rules are also encouraging good sharing practices on Twitter

BufferchatApr 13, 2018
All About GIFs: A #BufferChat Recap

This week on #bufferchat our community had a wonderful time chatting about and sharing some pretty amazing GIFs. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times

OpenApr 10, 2018
Our Latest Pay Analysis: What Women and Men Make at Buffer in 2018

Editor’s Note: Thanks for checking out this post! We’ve released our updated 2021 pay analysis here. At Buffer, we’ve always marched to the beat of our own drum when it comes to how we pay our team. We make our salaries transparent to the whole world. We calculate all salaries with a fully transparent (and publicly available) formula. And we’ve been proud to be part of the Equal Pay Day conversation for the past two years, by sharing our full data in a transparent pay analysis. For Equal Pay D

Self-ImprovementApr 5, 2018
8 Things You Don’t Know Are Affecting Our Choices Every Day: The Science of Decision Making

Making decisions is something we do every day, so I wanted to find out more about how this process works and what affects the choices we make. It turns out, there are some really interesting ways our decisions are affected that I never would have guessed. Luckily, we can take action to improve most of these. What happens in your brain when you make decisions Obviously lots of things take place inside your brain as you make a decision. What I found really interesting were the various thing

Why We Believe Meeting In Person Is So Important For a Remote Team (Plus Buffer’s 9th Retreat Location!)

We’re a fully remote team and have been since our start. We’ve also known the importance of meeting in person since the team started growing. For that reason, we never go too long without finding a way to get Buffer teammates together. There’s just something about meeting in person that you can’t replace with video chats. (Maybe with VR one day!) To make meeting in person possible, we set aside a budget every year to send the whole Buffer te

Tips / How ToApr 4, 2018
How Much Does Social Media Influencer Marketing Cost?

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post. And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. That’s the problem.” 5Digiday, 2016 While there isn’t a clearcut answer to this quest