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Tom Redman

Tom Redman

A collection of 2 posts

OpenJul 16, 2019
Two Years Ago, We Started Building a Product that Now Earns Over $500,000. Here’s How We Did it.

Editor’s note: We’ve just launched Buffer Analyze, Buffer’s Facebook and Instagram analytics tool for online consumer brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed. Here’s the inside story of its creation: It took seven months of development and hundreds of emails and calls to make our first $25. But today, two years afte

OpenOct 15, 2018
Dream Big, Go Small, and the Path to a Minimum Lovable Product

For the past year, my team and I have been building a brand new social analytics solution within Buffer called Buffer Analyze. We’ve done our best to distill research, data, and intuition into a lean, lovable solution, and we’ve been fortunate to find early signs of product/market fit. (Currently, the Analyze beta is open to Buffer for Business customers. You can learn more about Analyze’s social analytics features here [