Blog - Page 35
A collection of 2,469 blog posts
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post. And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. That’s the problem.” 5Digiday, 2016 While there isn’t a clearcut answer to this quest
This week on #bufferchat our community chatted all about how to create quality video content, from the technical aspects to the creative process. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, sam
We aspire to live by our values at Buffer. This means turning our values into behaviors that positively impact how we treat each other, how we interact with others, and how we see the world. Even still, having values isn’t enough. Especially if we want to create the inclusive organization that we’re striving to become. So to complement our values, we’
💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. These strategies help me uncover the types of social media content that our audience loves to engage with and share. And in
This week on #bufferchat our community discussed ways to be successful using Instagram for your business or brand. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different time
Working at Buffer takes many forms. For some, it’s working from home (sometimes surrounded by kids and/or animals), from a coworking space or co-living space or perhaps it’s from a coffee shop. (Psst – we just did a big ol’ survey of more than a thousand remote workers to learn more about these trends in our 2018 State of Remote Work!) When it comes to supporting our teammates, it’s a part of our company values to live and work where you’re happiest and most productive. That means we help fin
As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide 3Instagram business blog , September 2017. But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram. This is where scheduling comes in. Learning how to schedule Instagram posts is one of the biggest time savers and productivity hacks for social media managers to
This week on #bufferchat our community chatted all about what it takes to make a superstar marketing team, everything from skills needed to favorite tools. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same
How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. If they didn’t, maybe you could search on each social media platform every time you want to find out. Sounds tedious? Here’s a better way: Use social media monitoring tools. There’s a great deal of wonderful social media tools out there. Among them are tools built specifically to help you pick out releva
Editor’s Note: We are so grateful to Deborah Rippol, Buffer’s former and beloved People Success Manager, for all of her contributions to our hiring processes and this post. She had a key role in creating and refining our hiring process, and her expertise continues to positively impact Buffer. P.S. We’re hiring right now; we’d love to hear from you! At Buffer, we try to keep a beginner’s mind: always experimenting, pushing the boundaries of the future of work and aiming for a “what if” mentality
Note to existing Buffer users: We are bringing back two Free plan features: default profiles and an option to turn off link shortening. More on this decision and the complete “why” behind all changes below. Thank you for your support, and we are sorry if the changes came as a surprise. We strive to offer all Buffer customers a seamless, intuitive experience with the product. Recently, we’ve put that experience under the microscope to see where we can improve and how we can better serve our gro
This week on #bufferchat our community discussed the delicate art of self-promotion, chatting about the balance between being humble and being able to share your accomplishments. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social m
The end of 2017 brought lots of joy at Buffer. It was the best financial position we’d seen ourselves in in a few years and the team was excited to celebrate. Our CEO, Joel Gascoigne , and Director of Finance, Caryn Hubbard added to the celebrations with the wonderful news that they had managed to set aside money for Buffer to donate to charity. The whole Buffer team [https://buffer.com/abo
I recently happened across this Tweet from Mike Kearney about his new R package called botornot. It’s core function is to classify Twitter profiles into two categories: “bot” or “not”. Having seen the tweet, I couldn’t not take the package for a spin. In this post we’ll use try to determine which of the Buffer team’s Twitter accounts are most bot-like. We’ll also test the botornot model on accounts that we know to be bots. Data Collecti
When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds. Sounds easy? But where do you start? In this guide, you’ll learn step-by-step how to create short social media videos
This week on #bufferchat our community chatted about the State of Remote Work , discussing what it’s like to be a remote worker in 2018. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers
Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science . We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our social media results . But one thing w
At Buffer we regularly hold what we call ‘Snackchats’. These are short & informal presentations of something that we want to share with our team which help to build on our engineering culture and help each other to grow as engineers. Anyone on the team has the opportunity to give these talks ? Once a discussion has been proposed, a day/time can be picked ready for people to grab a drink (and snack!) to take some time out of their day to learn something new. These have been happening at Buffer
Our daily routines can make a huge difference to how healthy, happy and productive we are. I’ve recently tried adjustingmy own routine in the hopes of getting more done and wasting less time in-between tasks or activities. While it’s important to understand how your own brain works and what routine [http://blog.bufferapp.com/youve-got-25000-mornings-as-an-adult-8-ways-to-improve-your-mornin
Ever since iBeacons were introduced by Apple in 2013, I’ve been interested in using them in an app. So much so, I ordered some of the very first beacons in the form of an Estimote developer kit . I got them in hand and unfortunately didn’t come up with a project to use them on. However, recently I’ve been working on a side project that would benefit from the enter/exit features of beacons and geofences. Playpal and Beacons PlayPal
Hi there! This is an out of date post that we’ve kept around for transparency purposes. Go here to view the latest version of this post. What comes to mind when you think of remote work? In our experience, it’s not only one image. Remote work comes in many different shapes and sizes. We are a fully distributed team at Buffer, meaning that we have no office and everyone chooses to work from where they’re happiest: both geographically (we have teammates across the world) and functionally (we hav
Instagram now has more than 800 million monthly users and sky-high user engagement levels . And with 80 percent of accounts following a business on Instagram, it seems like marketers might be more keen than ever to get acquainted with Instagram for their business 2Instagram , 2017. I know we are at Buffer! Lately, we’ve been sharing,
This week on #bufferchat our community discussed how to be successful with Instagram marketing, chatting about everything from stories to the new algorithm. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same
Have you ever been in a meeting where you felt the electricity in the room change based on a single sentence? Words are incredibly powerful: even a solitary one can win you over, put you out, set your boundaries, and change how others perceive you. With this kind of power, it’s in our best interest to try to understand the science and psychology of words. I went hunting for some of the top words and phrases that motivate people to be creative, work together and build relationships. These are