Blog - Page 15
A collection of 2,461 blog posts
While the holidays are a busy time for most small businesses, these entrepreneurs incorporate boundaries into their schedules to achieve a good work-life balance.
Mastodon, a decentralized, open-source software that allows users to set up servers to communicate with each other, is growing in popularity as a “Twitter alternative”. This article provides a high-level overview of the platform: what it is and how it works.
In order to grow their companies, these entrepreneurs learned to let go of outdated beliefs that no longer served themselves or their businesses.
Kareem Queeman used to fear showing off his Black, queer identity in his work, until he realized authenticity was important for supporting others in his community. Here’s how he learned to show up more fully and take care of his mental health while doing so.
Kinsey Wolf didn’t believe the power of saying “no” until she saw the effect it had on growing her marketing consultancy. Here are the things she started turning down and the measurable effect they had on her business growth (and happiness).
These small business owners use their platforms to speak up about deserving causes and have incorporated elements into their businesses to help make a difference.
Establishing a clear brand voice will help your online content stand out amongst the crowd and be more memorable for your followers.
Schedule new updates to appear on your Start Page to beat the algorithm and get the reach you deserve (oh and it’s included for free!).
We’ve built something that could boost your reach by up to 40% Tweets containing a link get less reach, engagement, and retweets. To get the reach you deserve we’ve built Start Page scheduling.
In Small Business, Big Lessons, season two, episode six, we detail how the owners of Harlow, SparkToro, Made With Local, Zingerman’s, Destination Unknown Restaurants and Paynter Jackets approach getting support as small business owners.
Vertical networks are social platforms solely dedicated to niche interests. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy.
Nothing is healthy in excess amounts, including social media. In this article, we share the reasons for and benefits of taking a social media break, as well as insight into what happens when a Chronically Online person decides to take one.
These small businesses may be limited in size, but they're still making a huge impact in their communities through initiatives and policies they've baked into their companies.
Our new time-off dashboard is meant to help our team members prioritize their mental health by providing a deep dive into how we utilize our vacation time as a company.
In early September, our team scheduled and organized our first in person meetup in Lisbon, Portugal. The initial plan was to gather in person and spend a week together, getting to know each other better and invest time into strengthening our team. However, due to a mix of reasons, from family leave to health, only half of our team was able to attend in person. I am the Engineering Manager for the Core Foundations team at Buffer, and we build and maintain the core elements for accessing, schedul
How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? In this article, business owners share stories about their growth and offer practical advice about retaining their identity while building their future.
Small businesses don’t have to grow in size to make a difference. We’ll share why, sometimes, thinking small can lead to the biggest dividends.
As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company what those expectations for communication best practices are so everyone can be aligned. We didn't always have communications expectations written down. When I joined Buffer in 2016, it was something I learned t
Raising money is something on every entrepreneur's mind, but we spoke to four small business owners who've pursued alternative models of funding and say that was the right choice for them.
Community is at the center of many impactful small businesses. But how do you cultivate a flourishing community that grows with and supports your business? In this article, small business owners share the insights and lessons they’ve learned from creating communities.
We encounter a lot of incredible small businesses regularly at Buffer. Last year, we had the chance to highlight eight of them in season one of a new Buffer original series — Small Business, Big Lessons. We’re happy to share that the series is back! So start listening to Small Business, Big Lessons Season 2 wherever you get your podcasts. We’ll release a new episode every Tuesday for the next six weeks. Listen to Small Business, Big Lessons: Season 2 In this series, we’re bringing you busines
In honor of Hispanic Heritage Month, we're highlighting five small businesses that are ushering in more representation in their respective industries.
In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology.
Building a meaningful community is never easy, but doing so without a lot to spend on acquisition can be even more challenging. Here are four simple strategies that helped Allison Esposito Medina, founder, and CEO of Tech Ladies, grow her 200,000-member community on a budget.
