Blog - Page 18
A collection of 2,509 blog posts
We encounter a lot of incredible small businesses regularly at Buffer. Last year, we had the chance to highlight eight of them in season one of a new Buffer original series — Small Business, Big Lessons. We’re happy to share that the series is back! So start listening to Small Business, Big Lessons Season 2 wherever you get your podcasts. We’ll release a new episode every Tuesday for the next six weeks. Listen to Small Business, Big Lessons: Season 2 In this series, we’re bringing you busines
In honor of Hispanic Heritage Month, we're highlighting five small businesses that are ushering in more representation in their respective industries.
In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology.
Building a meaningful community is never easy, but doing so without a lot to spend on acquisition can be even more challenging. Here are four simple strategies that helped Allison Esposito Medina, founder, and CEO of Tech Ladies, grow her 200,000-member community on a budget.
At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Ismail, one of our product designers, presents a deep dive into Morocco.
When starting in the tech industry, many companies raise venture capital. But Allison Esposito Medina, founder and CEO of Tech Ladies, decided to bootstrap and generate income from the start. She believes her business is better for it, and she encourages other founders to do the same.
After hiring three new teammates I took an extended period off of work on sabbatical. This time ended up being really positive for my team, here's why and how I set everyone up for support while I was out.
By combining their unique skill-sets and being intentional with their planning, sisters Anna and Kelly created a small business that honors and gives back to their childhood home.
Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.
Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.
A few weeks back everyone at Buffer spent one week working on something completely different. During that week, our 80 teammates split into 16 teams to build 10 new features and launch 5 new pages.
In this interview, we talk to Tori Dunlap, founder and CEO of HerFirst100k about turning a personal brand into a business, the power of social media to accelerate brand growth, and the exciting future of personal branding.
Twitter Subscriptions offers content creators and small businesses an opportunity to earn money while forging a deeper connection with their biggest supporters.
Looking to start a business on a budget? Learn from Lily Amberg, who turned $500 into a million dollar online shop in just a few years. Here’s how she did it.
In this article, we dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts.
By merging her two identities, entrepreneur Sajani Amarasiri has created a small business that honors and embraces her Sri Lankan and American roots.
Whatever your reasons are for creating content it’s vital to develop systems for avoiding burnout. In this article, we hope to provide an answer to that question. We’ll help you identify signs of burnout and share advice from creators on avoiding it entirely.
For this edition of Social Proof, we’ve landed a powerhouse interviewee in Shaan Puri, a multi-hyphenate entrepreneur, investor, and creator. Discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try.
In this article, Mike San Roman details why and how the Engineering team is prioritising the builder mindset.
When Liz Eddy lost her grandmother and was in charge of her end-of-life care, it not only inspired her to start a company, but it also influenced how she supports her employees through grief. Here are some of the human-first bereavement policies she’s implemented in her small business.
A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.
Read all about the idea behind Build Week, what it means, and how we're approaching it.
In this interview, we talk with Jack Appleby about loving your craft, career-proofing yourself, and dealing with negativity on social media.
Nonprofits are often the backbone of society, providing critical services to communities in need. Here are 5 organizations you can donate to today.