Blog - Page 17
A collection of 2,461 blog posts
In the second edition of Social Proof, Steph walks through her experience with intentionally building a personal brand.
Creating community with one's followers is a top priority for small businesses and content creators these days, and a Facebook Group is the perfect medium to better connect with your core customers.
Her daughter’s medical diagnosis and months-long hospital stay left Sehreen Noor Ali devastated. But it also taught her lessons in resilience, decision making, and prioritization that made her a better entrepreneur.
Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.
Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.
79% of brands don’t publish regularly on Google Business Profiles—but you can with Buffer. Schedule, manage, and publish all your posts from one place with Google Business Profiles in Buffer.
Kat Boogaard has a freelance writing business many people dream of, bringing in more than $300K in revenue last year. But this year, she’s intentionally scaling back. Here’s why, plus the lessons she’s learned about redefining success.
Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a lot of easy-to-use tools out there to make these jobs more seamless for us all. What’s even better, with the right apps, you can create, pub
For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.
Learn how Ambar Driscoll used her platform as an Instagram influencer to create a small business revolving around empowering and helping young women worldwide.
Including a charitable component to your small business can make you feel more fulfilled while also adding value to your brand. These examples from 5 companies will inspire you to give back to your community.
It's not easy to build an agency, much less maintain one for over ten years, but that's what Chris Norton has done with Prohibition PR. In this article, he shares the lessons he has learned from eleven years of running a PR and social media agency.
There's a myth that using third-party scheduling tools will reduce your engagement. This article presents the existing research that debunks this and advice for boosting your engagement.
It’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.
Many business owners may worry about the extra cost of charitable giving, but Susan and Michael Perlman have found that it’s not only a good thing to do, but it’s good for business. Here’s how supporting charitable initiatives has helped their dog daycare succeed.
Have you ever wondered what it's like to have a four day workweek? In this post, I detail the positive experience I've had switching to a shorter workweek while also sharing how some of my coworkers spend their Fridays off.
Here are 10 reasons why every business should start posting Reels on their Instagram account.
Starting a business on the side of a full-time job is a common path, and it can be helpful—to a point. Heatherlyn Nelson shares the ways starting on the side helped her succeed, and some of the things that held her back.
Newsletters are a great way to share your passion and expertise with others and can help you network with like-minded individuals.
Pride month is celebrated annually in June to honor the 1969 Stonewall riots, and the work towards equality for the LGBTQ community. In June of 1969, patrons and supporters of the Stonewall Inn in New York City responded against police harassment and persecution, resulting in the historic uprising. These riots marked the beginning of LGBTQ movements globally, and is part of why we have Pride celebrations around the world. This year, in support of Pride Month, we are pleased to share a Fireside C
Have you ever wondered if it’s possible to indulge your wanderlust while keeping your small business afloat? Here’s exactly how Sara Banks is making it work, plus the unexpected benefits she’s seen for her company.
To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.
Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have. At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we've never had anything centralized or standardized, which can be a superpower for this type of internal communication and collaboration, especially as a fully remote team. Earlier this year, we decid
With Buffer's brand-new integration you can schedule videos directly to TikTok from desktop or mobile. Plan, create, and schedule content in advance to get more exposure and engagement on TikTok.