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A collection of 2,607 blog posts

Personal brand experts walked this writer through exactly how to switch up her personal brand — and offered some more general advice, too.

There are few things that spark as much joy as being able to organize anything and everything by color. It’s an easy and visual way to lay things out, and in the world of content and social media, staying organized is one of the best ways to keep on top of planning. That’s one of many reasons that so many of us at Buffer were looking forward to adding tags to our Buffer posts. These handy, color-coordinated tags are like a breath of fresh air for anyone looking to add some visual organization to

Organize all of your ideas in one place with Buffer's new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content.

Instagram Live is your direct line to your audience. There’s no interference from the Instagram algorithm, the whole process is interactive, and you move to the top of everyone’s Instagram Stories. Your engaged followers might even get a push notification (if they have them turned on) that you’ve started an Instagram Live. They’re the perfect addition to your social media marketing strategy. The problem? There are no retakes. If you don’t make the live broadcast engaging and fruitful, you risk

Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here's how she did it.

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how
When I can find the time to do so, I love to plan ahead. I’ll write out tomorrow’s to-do list. I’ll add ideas to our content calendar. And I’ll schedule the next day’s social media updates—or even the next week’s, if I’m feeling ambitious. Maybe some day I’ll get to the point of scheduling a month or even a year ahead! Scheduling part of your social media content in advance is well worth it and should be a part of your content strategy. And I’ll be happy to share with you some social media ma

Here are five lessons Laura Martisiute learned along the path of small business ownership

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.

Fancy a challenge? Why not try to double your growth in two weeks? That’s the goal of the AI Accelerator, Buffer's bespoke video-based course that hundreds of creators and social media pros have joined. What’s the AI Accelerator? This isn't just another online course. It's a unique two-week journey curated by Buffer to help you level up your social media game. Here's a breakdown of what's included: 1. Eight AI Lessons: Dive into the world of AI and learn how to create posts that truly
Peek behind the curtain at the strategies that helped this bootstrapped founder grow a multi-million dollar company.

From AI stickers to Broadcast Channels, here's everything you need to know about Instagram’s latest features, with a step-by-step guide to using them all.

Here are 50 prompts you can tell AI to generate better social media posts. Reach more fans, engage more people, and generate more followers by stealing these prompts.

Create AI-tailored content, designed specifically for your audience and social network. Available to all (for free)!

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor

In this article, we’ll dive into what content pillars are, why they’re important, and how to develop them for your social media.

🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how

Harshala Chavan shares a simple content creation system for sharing thought leadership content on LinkedIn.

Get the latest updates in the social media industry and creator economy – with a side of Buffer flavor.

In this article, we walk through the key metrics made available about YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth.
We’ve found GIFs get great results! Here's how to make the best use of them for your social media.

In this article, we dive into podcaster and Bufferoo Phill Agnew's strategies that can help you grow an engaged audience, no matter the format.

I reached out to some of my favorite LinkedIn creators for their number-one, game-changing tip on personal branding. Then I put them to the test.

Marie Brown is a UK-based soloprepreneur who creates websites for other entrepreneurs and small business owners. Getting active on Instagram has completely changed her business — she shares how in this post.