Blog - Page 17
A collection of 2,557 blog posts
These days, the strongest brands out there have a clear “why.” During every interaction with a business, customers are clear on why it exists, why it stands out, and why they should buy from it. Here’s a step-by-step process that companies of any size can use to create a standout, memorable brand.
Snail mail may sound like a slow way to market a business, but career coach Kyle Elliott has found it to be instrumental to his success. Here’s why he thinks sending good old cards has helped his business grow, and how any founder can integrate this into their own marketing strategy.
What is 🔓 Creators Unlocked? 🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens. Check out the other interviews here. Welcome to the first installment of our new series, 🔓 Creators Unlocked, where we speak with creators to und
One-to-one marketing can seem like an antiquated way to grow a business compared to the options available on digital channels, but Shay Paresh has found it to be instrumental to her beauty brand’s success. Here’s why, and how she’s thinking about scaling this strategy.
Here's how content creator Toni Bravo landed over 100 brand deals and has created a full time career out of social media.
In this article, we explore the creative process of four creators: Jayde Powell, Dre Fox, and Katie Xu. Each of these creators has a unique style and approach to their craft, making them stand out in their respective fields.
When Annelise Hillmann had an idea for a company while still in college, she could have waited until after graduation to get started. Instead, she started building while she was still a student—and she’s so glad she did. Here’s how her unique path helped her find success.
In our second installment of 'How I Grew My Small Business,' we take a deep dive into how Juliana Pache left her unfulfilling media job and turned a side hustle into a thriving jewelry business.
For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work. We’ll take a deeper look at some of the trends that currently exist in the
Feel like you’re trying to get the word out about your business and nobody is paying attention? Founder Tiffany Yu was having the same challenge, so she decided to take matters into her own hands and become her own best hype person. Here are some of her best DIY marketing strategies.
Inspiration can be hard to come by, but AI can help. In this article, we walk through 50 prompts you can use to get the most out of AI for your social media.
Dave, a Customer Advocate at Buffer, shares how a new role within the company inspired a lifestyle change through new habits.
💡New update (Oct 2023): We’ve packed our AI Assistant full of features ready to support your growth. Tweak your tone, state your desired audience, and the AI takes care of the rest—all available with unlimited credits. I’m probably not alone in dreaming about having an assistant to help me out with posting on social media. Someone to bounce ideas off, someone to help me write updates, even someone to translate my posts. I’ve imagined this assistant styling my posts in specific ways to help m
If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.
When Yunha Kim found the stress of building a business impacting her sleep, she knew something had to change so she could show up every day rested and ready to work. Here are the realistic habit changes that helped her deal with insomnia.
It's fair to say that not many people grow up dreaming about working in customer support. It's not the typical aspirational career path! Indeed, some see a customer support role as a stepping stone to something else or a short-term job in a break from college or Uni. After nearly a decade working in a support role here at Buffer, I've come to think of customer support as a career in its own right, and I'm more passionate about it than ever. I've been working in the support team at Buffer for ni
Michelle Penczak never planned to be a founder, but when she found herself laid off suddenly, she slowly started building a business to support herself and other military spouses like her. Here’s how she’s grown steadily and sustainably since.
In this article, we will explore how creators can monetize their content online and best practices to make monetization successful.
At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Cheryl, one of our customer advocates, presents a deep dive into Ghana.
In this article featuring expert advice, we explore the potential dangers to your social media accounts and ways to keep them safe.
Today we are rolling out support for Mastodon scheduling within Buffer. The Mastodon community is growing fast. We’re excited to explore it with you and help you build a consistent and engaging Mastodon presence.
In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.
Dave grew his traffic newsletter by 2.5x using one simple (and fast) tactic. Here’s how.
Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an