Blog - Page 17

A collection of 2,447 blog posts

OpenJul 11, 2022
What It’s Like Working a Four Day Work Week and How We Spend Fridays Off

Have you ever wondered what it's like to have a four day workweek? In this post, I detail the positive experience I've had switching to a shorter workweek while also sharing how some of my coworkers spend their Fridays off.

Buffer NewsJul 7, 2022
Introducing Instagram Reels Auto-Publishing in Buffer

Here are 10 reasons why every business should start posting Reels on their Instagram account.

FlowJul 6, 2022
Starting My Business as a Side Hustle Helped Me Succeed, But I Wish I Had Gone All-In Sooner

Starting a business on the side of a full-time job is a common path, and it can be helpful—to a point. Heatherlyn Nelson shares the ways starting on the side helped her succeed, and some of the things that held her back.

Email MarketingJul 5, 2022
These 5 Email Newsletters Will Inspire You To Start Your Own

Newsletters are a great way to share your passion and expertise with others and can help you network with like-minded individuals.

OpenJun 30, 2022
A Pride Fireside Chat: Coming Out at Work and How to Support LGBTQ+ Colleagues

Pride month is celebrated annually in June to honor the 1969 Stonewall riots, and the work towards equality for the LGBTQ community. In June of 1969, patrons and supporters of the Stonewall Inn in New York City responded against police harassment and persecution, resulting in the historic uprising. These riots marked the beginning of LGBTQ movements globally, and is part of why we have Pride celebrations around the world. This year, in support of Pride Month, we are pleased to share a Fireside C

FlowJun 29, 2022
4 Kids, 2 Businesses, and 1 Year Abroad: How I Manage Work, Finances, and Travel

Have you ever wondered if it’s possible to indulge your wanderlust while keeping your small business afloat? Here’s exactly how Sara Banks is making it work, plus the unexpected benefits she’s seen for her company.

FlowJun 28, 2022
How 6 LGBTQ+-Owned Businesses Celebrated Pride Month on Social Media

To mark this year’s Pride, Umber and Tami showcase six LGBTQ+-owned small businesses and highlight the ways they’ve celebrated Pride Month on social media.

OpenJun 23, 2022
Work Blueprints: What They Are and How We Use Them at Buffer

Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have. At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we've never had anything centralized or standardized, which can be a superpower for this type of internal communication and collaboration, especially as a fully remote team. Earlier this year, we decid

Buffer NewsJun 21, 2022
New to Buffer: Schedule Videos Straight to TikTok

With Buffer's brand-new integration you can schedule videos directly to TikTok from desktop or mobile. Plan, create, and schedule content in advance to get more exposure and engagement on TikTok.

FlowJun 16, 2022
How to Use Social Media to Build Connections and Grow Your Career

It’s more important than ever to understand how to use social media for professional growth. In this article, we’ll be talking about different ways social media can impact our professional lives and how you can use that to your advantage to grow your career.

OpenJun 14, 2022
How is Our New Product Performing? A Transparent Look at our Launch Metrics

In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to create beautiful micro sites easily. We wanted to create a simple, intuitive, and delightful experience. This new feature would be the first time we'd venture beyond focusing on purely social media tools in our 11-year history. Start Page launched in October 2021. Since then, we've made a lot of improvements and have been closely tracking its performance. In all hon

Small BusinessJun 9, 2022
Creative Side Projects Helped Me Grow and Evolve My Business—Here’s How I Make Time for Them

Aneri Shah crowdfunded and directed a documentary while running her company. Here’s why she thinks it’s valuable for business owners to spend time on side projects, and how she makes time for both.

Case StudiesJun 8, 2022
Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.

TikTokJun 7, 2022
Ask Buffer: How Do I Get Followers On TikTok?

TikTok is the place to be on the internet these days and a great channel to connect with your customers. Here are our top tips to help you grow your following on the platform.

A Straightforward Approach to User Generated Content that Connects

The most important thing about user-generated content isn’t that it exists — people will always talk about products they like. It’s how you decide to leverage it for your brand that matters. This article will dive into the benefits of user-generated content for brands.

OpenJun 2, 2022
Our 2022 Diversity, Equity and Inclusion Report

In this post we share how we collected our DEI data, used it to identify focus areas, and formulated a roadmap to support our goals, ensuring DEI is a foundational component of our company strategy.

Small BusinessMay 31, 2022
Growing My Business Too Fast Caused Me to Redefine Growth Entirely

When leadership coach and workshop facilitator Ellie Hearne started Pencil or Ink, she assumed her small business would succeed by becoming a large one. When profits dwindled, she knew she had to make a change. Here’s how she redefined growth, evolving her business into a sought-after consultancy.

OpenMay 26, 2022
Our Annual Charitable Contribution and How We Decide Which Charities to Support

Seeking opportunities to give back has always been part of the Buffer DNA. We started the wonderful tradition of profit sharing and charitable contributions at the end of 2017. Since then, we've been in the privileged position to make donations to charitable organizations every year as part of our profit sharing. We set aside 8 percent of our 2021 profit for profit sharing, we then match 20 percent of that total for our charitable donations. This came to a total of $17,966 for this year’s chari

Buffer NewsMay 26, 2022
5 Start Page Updates to Help You Grow Your Brand

Building a landing page shouldn’t be hard. It shouldn't cost a fortune. It shouldn’t take hours. Start Page helps you create beautiful, free, mobile-friendly pages in 60 seconds. And as of today, you can add GIFs, YouTube vids, Spotify songs, and more.

Buffer NewsMay 25, 2022
Do Instagram Carousels Get More Engagement? (Yes, but it’s Complex)

We analyzed the 184 posts @Buffer published on Instagram to figure out if carousel posts get more engagement. For us, they do (by 2.37%), but it’s more complex than you might think.

FlowMay 24, 2022
Profit and Purpose: How I’ve Built a Business That Prioritizes Both

It may seem impossible to make money as a business while also supporting a larger social justice mission, but Téa Ivanovic has found creative ways for profit and purpose to co-exist while running her restaurant group. Here’s her advice bringing your beliefs into your business.

FlowMay 23, 2022
How These Small Businesses Are Winning at Email Marketing

Email marketing is an excellent tool for brands to deepen their connection with customers. These eight businesses will give you inspiration for your next newsletter.

FlowMay 19, 2022
Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)

Burnout is a growing phenomenon among social media managers, with people in the role pointing out the platforms they manage as major contributors. Here's how you can avoid it as you grow your social media management career.

OpenMay 18, 2022
What We’ve Learned Launching a New Product as an 11-Year-Old Company

75% of product launches fail according to HBR. But you can weigh the odds in your favor. Read the lessons we’ve learned about releasing a new product as an 11-year-old company.