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Blog - Page 16

A collection of 2,461 blog posts

OpenOct 3, 2022
Cultural Spotlights: Morocco

At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Ismail, one of our product designers, presents a deep dive into Morocco.

FlowSep 29, 2022
All the Founders Around Me Were Raising Money — Here's Why I Didn't

When starting in the tech industry, many companies raise venture capital. But Allison Esposito Medina, founder and CEO of Tech Ladies, decided to bootstrap and generate income from the start. She believes her business is better for it, and she encourages other founders to do the same.

OpenSep 28, 2022
I Took 7 Weeks Off Work After Hiring 3 New Teammates, Here’s Why It Worked Out

After hiring three new teammates I took an extended period off of work on sabbatical. This time ended up being really positive for my team, here's why and how I set everyone up for support while I was out.

FlowSep 27, 2022
How These Sisters Turned Their Passion for the Alaskan Wilderness into a Fulfilling Small Business

By combining their unique skill-sets and being intentional with their planning, sisters Anna and Kelly created a small business that honors and gives back to their childhood home.

FlowSep 26, 2022
6 Ideas to Make the Most of Your Instagram Bio

Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.

FlowSep 22, 2022
Ask Buffer: How Can You Batch Content for Social Media?

Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.

Buffer NewsSep 20, 2022
We Took a Week Off to Build Features That Weren’t on Our Roadmap

A few weeks back everyone at Buffer spent one week working on something completely different. During that week, our 80 teammates split into 16 teams to build 10 new features and launch 5 new pages.

ResourcesSep 15, 2022
Social Proof: Tori Dunlap on Evolving a Personal Brand Beyond the Person

In this interview, we talk to Tori Dunlap, founder and CEO of HerFirst100k about turning a personal brand into a business, the power of social media to accelerate brand growth, and the exciting future of personal branding.

ResourcesSep 12, 2022
How Twitter Subscriptions Works and How These Creators Leverage the Feature

Twitter Subscriptions offers content creators and small businesses an opportunity to earn money while forging a deeper connection with their biggest supporters.

ResourcesSep 12, 2022
How I Turned a $500 Investment Into a $1 Million Online Shop in 18 Months

Looking to start a business on a budget? Learn from Lily Amberg, who turned $500 into a million dollar online shop in just a few years. Here’s how she did it.

FlowSep 8, 2022
Creator Productivity: Practical Advice for Improving It

In this article, we dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts.

FlowSep 7, 2022
How This Entrepreneur’s Experience as an Immigrant Shaped her Sri Lankan Tea Brand

By merging her two identities, entrepreneur Sajani Amarasiri has created a small business that honors and embraces her Sri Lankan and American roots.

ResourcesSep 6, 2022
How to Avoid Burnout as a Creator

Whatever your reasons are for creating content it’s vital to develop systems for avoiding burnout. In this article, we hope to provide an answer to that question. We’ll help you identify signs of burnout and share advice from creators on avoiding it entirely.

ResourcesSep 1, 2022
Social Proof: Shaan Puri on Curating First Impressions

For this edition of Social Proof, we’ve landed a powerhouse interviewee in Shaan Puri, a multi-hyphenate entrepreneur, investor, and creator. Discover how Shaan has grown and leveraged his personal brand, as well as an interesting exercise in personal branding that everyone should try.

ResourcesAug 31, 2022
How We’ve Changed Our Engineering Mindset to Become Builders Again

In this article, Mike San Roman details why and how the Engineering team is prioritising the builder mindset.

ResourcesAug 30, 2022
How My Own Grief Helped Me Better Support My Employees Through the Hard Stuff

When Liz Eddy lost her grandmother and was in charge of her end-of-life care, it not only inspired her to start a company, but it also influenced how she supports her employees through grief. Here are some of the human-first bereavement policies she’s implemented in her small business.

Guides & CoursesAug 29, 2022
Buffer in 2022: 51 Features To Help You Grow Your Audience

A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.

OpenAug 18, 2022
Build Week at Buffer: What It Is and How We’re Approaching It

Read all about the idea behind Build Week, what it means, and how we're approaching it.

FlowAug 18, 2022
Social Proof: Jack Appleby on Loving your Craft

In this interview, we talk with Jack Appleby about loving your craft, career-proofing yourself, and dealing with negativity on social media.

FlowAug 17, 2022
5 Organizations To Support This National Nonprofit Day

Nonprofits are often the backbone of society, providing critical services to communities in need. Here are 5 organizations you can donate to today.

FlowAug 16, 2022
Burnout Sent Me to the Hospital— Here are the Early Signs I Look Out for Now

After experiencing burnout-related vision loss, Erika Ferszt became an expert in the body’s response to stress. Now, as a business owner, she watches out for these early warning signs so she can turn her burnout around before it becomes debilitating.

FlowAug 10, 2022
I Thought My Mission Could Carry My Business, But I Needed a Good Product, Too

When Maddy McAllister started her social-impact jewelry company, she thought her mission alone would draw in customers. But she quickly realized they cared more about the quality of the product. Here’s how she turned the business around to have a deeper impact in the long run.

FlowAug 9, 2022
How This Entrepreneur is Growing Her Baby Brand Organically on Instagram

Assie Khoussa’s ability to show up as herself on Instagram plays an integral role in the success of her small business. Learn how the entrepreneur’s authenticity and relatability won over her customers.

FlowAug 8, 2022
9 New Social Media Platforms You Might Not Know About

If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.