All posts - page 16
A collection of 2,607 blog posts
I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.
In this article, Jeremiah Ajayi shares five tips for improving consistency as a content creator.
Carousels have higher engagement than any other Instagram post type. In this guide, we'll give you everything you need to know about carousels and some inspiration to help you get started.
Gaetano DiNardi breaks down exactly why his thread went viral on X/Twitter and shares tactics he and others have used, to help you do the same.
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. I was always surprised at how different yet familiar the sandwich tasted. That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today.
In this article, I share how the Buffer Guest Posting Program came to be.
As a new Bufferoo, I asked my teammates how to thrive at the company. Their guidance will stay with me for the rest of my career — and it might help you, too.
In this article, I will share all the key strategies that have helped me grow to over 42,000 followers and how you can apply them to your LinkedIn.
Here's a look at the social media and creator economy predictions for 2023 and how they turned out.
What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful with your social media marketing. Nowadays, every marketer has to be part designer, photographer, videographer, copywriter, editor, and more. Thankfully, there are now a bunch of tools out there to make these jobs easier for
I answer one of the AI questions that creators might be deeply curious about: how does AI-generated content perform on LinkedIn.
Lisa Lane shares the investments and lessons that have helped her successfully grow a product business, even without experience.
Whether you’re looking to level up your company’s LinkedIn marketing or use LinkedIn to build a personal brand we’ve got you covered with these LinkedIn best practices.
For small businesses, a little visibility can go a long way. And there’s no better time for visibility than Small Business Saturday. In this article, we share some of what our favourite small businesses are posting on Small Business Saturday.
In this article, I assess how X Premium affected the performance of my posts and whether it's worth it.
What if you could read your audience’s mind? You could create the products your customers need, improve your profits, and save many hours. You’d become the creator or brand that just “gets it.” Ding, ding, ding! Your wish is granted. 🧞 There is a way to keep your pulse on the market and proactively anticipate what your audience wants — through social listening. What is social listening? Social listening is observing what your audience is saying about your brand and industry online to unde
A community business strategist gives her best tips for monetizing your social media audience through the power of community.
With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best. Some remote companies are async first. A few are even fully async with no live ca
A guide to the content marketing metrics that will help you measure success, plus guidance from top content marketing leaders.
🖤At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how
If you’re a graphic design or video-editing novice, this list of the best places to find Instagram templates will have you creating beautiful content in minutes.
Imagine forming a group chat with your audience. Like-minded people with a common interest share their struggles, others respond with helpful solutions, and everyone feels like they belong. A Facebook Group is exactly that — building a community of your followers and bringing them together. It’s a direct line to your audience without worrying about algorithms or organic reach. In this article, we’ll cover Facebook Groups from A to Z — how to create, manage, and use them to drum up engagement.
We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to learn how.
A beginner's guide to understanding UTM tracking links — and how to create your own with free-to-use tools.
