Blog - Page 16

A collection of 2,447 blog posts

ResourcesAug 30, 2022
How My Own Grief Helped Me Better Support My Employees Through the Hard Stuff

When Liz Eddy lost her grandmother and was in charge of her end-of-life care, it not only inspired her to start a company, but it also influenced how she supports her employees through grief. Here are some of the human-first bereavement policies she’s implemented in her small business.

Guides & CoursesAug 29, 2022
Buffer in 2022: 51 Features To Help You Grow Your Audience

A complete guide to all of Buffer's features and integrations in 2022. Learn about Buffer's publishing, analytics, engagement, and landing page tools, and see what other features are coming soon.

OpenAug 18, 2022
Build Week at Buffer: What It Is and How We’re Approaching It

Read all about the idea behind Build Week, what it means, and how we're approaching it.

FlowAug 18, 2022
Social Proof: Jack Appleby on Loving your Craft

In this interview, we talk with Jack Appleby about loving your craft, career-proofing yourself, and dealing with negativity on social media.

FlowAug 17, 2022
5 Organizations To Support This National Nonprofit Day

Nonprofits are often the backbone of society, providing critical services to communities in need. Here are 5 organizations you can donate to today.

FlowAug 16, 2022
Burnout Sent Me to the Hospital— Here are the Early Signs I Look Out for Now

After experiencing burnout-related vision loss, Erika Ferszt became an expert in the body’s response to stress. Now, as a business owner, she watches out for these early warning signs so she can turn her burnout around before it becomes debilitating.

FlowAug 10, 2022
I Thought My Mission Could Carry My Business, But I Needed a Good Product, Too

When Maddy McAllister started her social-impact jewelry company, she thought her mission alone would draw in customers. But she quickly realized they cared more about the quality of the product. Here’s how she turned the business around to have a deeper impact in the long run.

FlowAug 9, 2022
How This Entrepreneur is Growing Her Baby Brand Organically on Instagram

Assie Khoussa’s ability to show up as herself on Instagram plays an integral role in the success of her small business. Learn how the entrepreneur’s authenticity and relatability won over her customers.

FlowAug 8, 2022
9 New Social Media Platforms You Might Not Know About

If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.

FlowAug 4, 2022
Social Proof: Steph Smith on Intentionally Building a Personal Brand

In the second edition of Social Proof, Steph walks through her experience with intentionally building a personal brand.

FlowAug 3, 2022
Facebook Groups for Small Businesses in 2024: The Benefits + Real Examples

Creating community with one's followers is a top priority for small businesses and content creators these days, and a Facebook Group is the perfect medium to better connect with your core customers.

FlowAug 2, 2022
The Worst Moment of My Life Made Me a Better Entrepreneur — Here Are the Lessons I Learned

Her daughter’s medical diagnosis and months-long hospital stay left Sehreen Noor Ali devastated. But it also taught her lessons in resilience, decision making, and prioritization that made her a better entrepreneur.

Case StudiesAug 1, 2022
How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.

FlowJul 28, 2022
How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert

Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. For this article, we interviewed Joy Hawkins, a GBP expert, on how to make your posts perform better.

Buffer NewsJul 27, 2022
Grow Your Traffic Organically: Introducing Google Business Profiles

79% of brands don’t publish regularly on Google Business Profiles—but you can with Buffer. Schedule, manage, and publish all your posts from one place with Google Business Profiles in Buffer.

FlowJul 26, 2022
I Run a Six-Figure Business, But Now I Want to Take a Pay Cut

Kat Boogaard has a freelance writing business many people dream of, bringing in more than $300K in revenue last year. But this year, she’s intentionally scaling back. Here’s why, plus the lessons she’s learned about redefining success.

ToolsJul 26, 2022
24 Best Social Media Apps to Help You Create Epic Social Media Content

Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines needed to be successful. Nowadays, every marketer and business owner has to be part designer, photographer, videographer, copywriter, and editor, among other jobs. Thankfully, there are now a lot of easy-to-use tools out there to make these jobs more seamless for us all. What’s even better, with the right apps, you can create, pub

FlowJul 21, 2022
Social Proof: Fadeke Adegbuyi on Creating a Distinct Identity for Yourself Online

For the first edition of Social Proof, Fadeke Adegbuyi highlights the importance of building a brand outside your employer.

FlowJul 20, 2022
How this influencer created a safe space for young women through her small business

Learn how Ambar Driscoll used her platform as an Instagram influencer to create a small business revolving around empowering and helping young women worldwide.

FlowJul 19, 2022
How These Small Businesses Give Back: Real Examples From 5 Businesses

Including a charitable component to your small business can make you feel more fulfilled while also adding value to your brand. These examples from 5 companies will inspire you to give back to your community.

FlowJul 18, 2022
What I’ve Learned About Getting Clients 11 Years into Running a PR and Social Media Agency

It's not easy to build an agency, much less maintain one for over ten years, but that's what Chris Norton has done with Prohibition PR. In this article, he shares the lessons he has learned from eleven years of running a PR and social media agency.

FlowJul 14, 2022
Ask Buffer: Will Scheduling My Social Media Posts Affect My Engagement?

There's a myth that using third-party scheduling tools will reduce your engagement. This article presents the existing research that debunks this and advice for boosting your engagement.

FlowJul 13, 2022
5 Steps for Dealing with Social Media Negativity

It’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

ResourcesJul 12, 2022
How Charitable Giving Helped Us Take Our Dog Daycare to $1M in Revenue

Many business owners may worry about the extra cost of charitable giving, but Susan and Michael Perlman have found that it’s not only a good thing to do, but it’s good for business. Here’s how supporting charitable initiatives has helped their dog daycare succeed.