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How Buffer Has Changed: Unpacking Every Feature We Built in 2023

In total 26 new features were added to Buffer in 2023. Here are some of the things you may have missed—plus a look at what's to come in 2024.

Dec 20, 2023 4 min readBuffer News
Photo of Phill Agnew
Phill Agnew

Senior Product Marketer @ Buffer

Buffer changed a lot in the last year.

In total, we released 26 fantastic features.

We worked on 100s of small improvements and bug fixes.

And wrote over 10,000 lines of code.

To round up the year, we thought we'd run through the 11 most popular launches we released in 2023.

New features

AI Assistant 🤖

This was a big one.

We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—all for free. Over 1 million Buffer fans engaged with our AI launches this year.

Keep Content Organized with Tags 🏷️

Tags help you organize all of your ideas in one place. You can manage your creative output, track the success of different types of content, and build a searchable library of content.

Revamped Zapier Integration 🙌

We added support for Pinterest, publishing multiple images and video, creating Ideas and Drafts in Buffer, and support for Alt-text—all via Zapier.

Add Notes to Your Content 📝

Collaborate faster and smarter with quick internal comments. You can attach notes to all of your content in Buffer! Half a million Buffer fans engaged with this launch!

Open Beta Program 🔓

Buffer users can now access new features before they’re launched, and help us shape the future of Buffer, by simply toggling a switch in Buffer.

The new Beta features page lists features to test, links to share feedback, and an invite to our community. We’d love to see you there! Over 1,000 Buffer fans signed up in the first 24 hours!

Improved Emoji Picker 🌎

This is one of those small improvements that can make all the difference.

We added autocomplete functionality for emojis and a frequently used picker. Finding the right emoji has never been easier in Buffer.

New channels & channel features

Mastodon Support 🐘

Throughout 2023, Mastodon went though an explosive phase of growth, so we were quickly added it as a channel.

With Buffer you can schedule content to Mastodon at the optimal time to reach more people in the community. It’s free, easy-to-use, and you can cross-post content to other social networks, too. 3,500 Buffer customers post to Mastodon every month.

Schedule Instagram Stories  📽

We were one of the first platforms to offer this game-changing feature. As avid Instagram users ourselves, we know firsthand the growing impact of Instagram Stories.

With Buffer, you can now fully schedule all your Instagram Stories (without the need for Reminders).

Manage and Schedule YouTube Shorts📱

50 billion views. That's how many YouTube Shorts are watched each day. It's no surprise we rushed to launch full Shorts scheduling as soon as it became available.

With Buffer, you can plan, schedule, and auto publish your Shorts directly to YouTube. 9,383 Buffer users connected their YouTube account within 28 days of us launching this feature.

Connect your Instagram Creator account ✍️

Now, you can use Buffer for both your Business and Creator Instagram accounts. making it even easier to manage all of your accounts in one place. 

Facebook Reels Scheduling📱

With 2.9 billion active users, Facebook is the most popular social network of them all and short-form video is the hottest content format on the block. So Reels scheduling was an inevitable addition.

LinkedIn Documents (aka PDF Carousel) 🎠

This feature is designed to significantly increase your content's visibility and audience interaction. You can create engaging document carousels by uploading PDFs directly to your LinkedIn channel through Buffer.

What's next?

With 2023 done and dusted, we're turning our attention to the new year and a whole host of additional features we're working on. While we can't share all the details yet, we can reveal a few projects. Here are some of the items on our to-do list:

As always, you can keep an eye on everything we're building in our public roadmap →

And you can suggest your own features for us to build here →

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