The Science of Social Media
A podcast to inspire marketers everywhere
1. Inside NASA’s Social Media Strategies - John Yembrick
NASA's head of digital strategy, John Yembrick, shares the ways he and his team share to social — 100% natively, 24-7 from their phones.
Listen & Show Notes2. Mastering Content Curation - Rand Fishkin
Moz's Rand Fishkin reveals his secrets to curating the best content from around the web for social media and how TAGFEE (Moz’s core values) plays into everything he does in marketing.
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3. Inside HubSpot’s Social Team - Meghan Keaney Anderson
If you're keen to get hired as a social media manger (or to hire one), this is the episode for you! Meghan Keaney Anderson, HubSpot VP of Marketing, shares the secrets behind the HubSpot social media team and what it takes to be hired as a social media manager.
Listen & Show Notes4. What Is User Generated Content and Why Are Top Brands Doubling Down Now? - Dom Garrett
Dom Garrett of BTC Revolutions approach to community building on social media and why user-generated content is a great strategy for brands and businesses.
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5. Why Personal Branding is the Most Important Thing You Can Do for Yourself - Dorie Clark
Duke University professor Dorie Clark - a bestselling author and consultant for various Fortune 500 companies - shares her unique approach to personal branding on social media and why developing a brand of your own is becoming critical in today's global environment.
Listen & Show Notes6. A Playbook for Becoming a Thought Leader on Social Media - Brian Fanzo
Brian Fanzo shares his journey and insights to becoming a thought leader on social media and just how powerful carving out a niche based on your personal strengths and passions can be.
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7. Inside Social Media at one of the Biggest Universities in America (and What You Can Learn) - Nikki Sunstrum
With more than 1,000 social media accounts to oversee and an audience base of over 6 million, Nikki Sunstrum, Director of Social Media at the University of Michigan, shares what it takes to reach and engage with a large demographic of people from prospective students to parents to proud alumni.
Listen & Show Notes8. Millennial Marketing: Actionable Social Media Advice from a Top Marketer - Everette Taylor
Everette Taylor, 4-time entrepreneur and VP of Marketing for a fast-growing mobility company called Skurt, shares what it takes to thrive on social media with proven tactics like influencer marketing, employee advocacy, and a lot more!
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10. Facebook Marketing That Really Works: The Best Tips from The Next Web - Matt Navarra
The Next Web's Head of Content & Director of Social Media, Matt Navarra, shares his unique insights and top tips on how to increase organic engagement and clicks on Facebook.
Listen & Show Notes11. Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza
Daniel Di Piazza walks us through how he grew his Facebook Group, Rich20Something, to nearly 15,000 people and a place where there is constant conversation and ideas being shared.
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12. I Left Google to Build Tech Ladies: How Social Media Made It Possible – Allison Esposito
It’s not everyday that you hear of someone leaving the tech giant Google to pursue their own fast-growing business. For Allison Esposito, that’s exactly what she did. What first started as a fun side-project and a way to get to know other women in tech, Tech Ladies now connects more than 5,000 women around the world to a network of jobs and opportunities.
Listen & Show Notes13. Instagram vs. Snapchat, Facebook Notes, Buffer Hacks & Personal Emojis – Bonus Episode
Join hosts Kevan, Hailley, and Brian as they discuss 4 fresh social media ideas that you can try today in this special bonus episode of The Science of Social Media. Ideas include experimenting with Facebook Notes, how brands and marketers are using Instagram vs. Snapchat, how to use Buffer to create a hub of great content, and how Kevan is working on branding his own personal emoji.
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14. Holiday Marketing: Here’s How Shopify Plans All Its Holiday Content (and You Can Too!) – Casandra Campbell
We had the privilege of speaking with Shopify Content Marketing Lead and Managing Editor Casandra Campbell about the specific ways her team approaches holiday marketing and how they strategically help their huge community of businesses – both big and small – find success with content and sales online.
Listen & Show Notes15. Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger
Brittany Berger, Head of Content and PR at Mention, chats about specific ways brands and businesses can leverage monitoring to track social mentions and to shape their marketing strategy moving forward.
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16. Is Your Social Media Strategy Working? Try These Tips to Maximize Your Impact – Hiten Shah
One of the biggest challenges marketers often face with social media is understanding the impact is has on a business or brand. Hiten Shah chats about the most important metrics you can be tracking on social media and what makes for the best content online.
Listen & Show Notes17. Actionable Social Media Trends and Stats to Help Guide Your Marketing in 2017 - Bonus Episode
Join hosts Kevan, Hailley, and Brian as they discuss several major social media trends and stats for marketers to keep an eye on going into 2017. These trends emerged from Buffer's first ever, State of Social Media 2016 Report, that surveyed more than 1,200 top social media marketers.
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18. Social Media ROI: How to Connect Social to Real Business Results – Neil Patel
We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. Neil Patel shares his unique insights on how marketers can demonstrate the ROI of social media.
Listen & Show Notes19. Top Strategies for Taking Your Online Community Offline with Marketing Events – Stefanie Grieser
How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar?
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20. The Power of Podcasting: Driving Social Media and Marketing Results On Air – Tyler Anderson
In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes (Social Media Social Hour), Tyler Anderson, about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.
Listen & Show Notes21. Instagram Marketing: Proven Strategies for Growing Your Instagram Account – Sue B. Zimmerman
Sue B. Zimmerman - The Instagram Expert - shares her expert insights and cutting-edge strategies marketers and businesses are using to grow their Instagram account.
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22. 3 Incredible Social Media Campaigns from 2016 and What We Learned as Marketers - Bonus Episode
This week we’re chatting all about some of our favorite social media campaigns from 2016, why they rocked, and what we can learn as marketers. These campaigns include everything from user-generated content on Instagram to activating a massive social media movement.
Listen & Show Notes23. How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith
The Queen of Facebook - Mari Smith - shares her personal Facebook ninja tips along with some incredible stories of businesses who have seen their sales go from $1 million to $10 million in just 18 months.
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24. Creating Winning Social Media Habits and Goals with an Elite Runner – Tina Muir
Tina is a professional runner, an olympic trial qualifier, community manager for Runners Connect, and host to a 5-star podcast, Run to the Top. Somehow, she finds time to manage it all.
Listen & Show Notes25. How to Create Shareable Content for Social Media on a Consistent Basis – First Round Review
Head of Content Marketing at First Round, Camille Ricketts, and editor, Shaun Young, share their specific content creation and promotion strategies in this episode of The Science of Social Media.
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26. 9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders – Bonus Episode
This week we’re chatting all about some of the most essential social media manager skills and qualities that help the world’s top marketers find consistent success. Whether you’re looking to build an all-star social media team, get into the industry, or simply brush up on your skills, this episode is perfect for you!.
Listen & Show Notes27. Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil
Carlos Gil has been helping brands and businesses successfully develop and implement their Snapchat marketing strategy for years. And he’s really, really good at it, too. In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. and a host of other publications.
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28. Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith
We had the pleasure of chatting with Lindsay all about the strategic approach that National Geographic Travel takes to storytelling and how that positively impacts the amazing results that they see on social media.
Listen & Show Notes29. A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi
With more than 70,000 subscribers on YouTube – where she’s closing in on 5,000,000 total views – Sunny Lenarduzzi is just the expert to talk to about getting started with video.
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30. Proven Instagram Stories Strategies from the Experts at Bustle – Hannah Caldwell
Hannah Caldwell. Hannah shares her expert strategies on how you can create simple, yet beautiful and engaging Stories that will help to grow your account and “wow” your audience.
Listen & Show Notes32. Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner
We had the pleasure of chatting with Michael all about how social media algorithms work and how marketers and businesses can implement strategies to use algorithms in their favor to get great content seen.
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34. Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek
We had the pleasure of chatting with Candice all about how LinkedIn has been crucial for building relationships, getting the word out about Bikini Luxe, and in turn, building her business.
Listen & Show Notes35. How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard
Join us as we get an insider’s look into how Travis Bernard and the team at TechCrunch approaches video marketing in 2017. Travis shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video.
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36. Risk for Reward: Why Calculated Risk is Crucial for Designing Your Career in Marketing – Clair Byrd
Join us as we unravel Clair Byrd‘s incredible career story of how she went from cook to marketing superstar. Clair shares how she approaches marketing and how every single move she makes is a risky, but important decision in her career.
Listen & Show Notes37. Why Marketers and Brands Should Be Using Square Video on Social Media - Minisode
Join hosts Brian Peters and Hailley Griffis as they break down one of the largest video studies in the industry. They also shares some insider tips on why marketers and brands should be using square video on social media.
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38. The 4 Ways to Fix Your Broken Content Marketing and Social Media – Jay Baer
Jay Baer has been building audiences for more than 20 years and his approach to content marketing is simple, yet incredibly effective. Jay shares the steep challenges that marketers are facing today and the 4 ways they can fix their broken content marketing and social media programs.
Listen & Show Notes39. How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale
Lauren shares insights into the success Merriam-Webster has experienced since they began experimenting with developing a unique and memorable brand voice and how your brand can find and develop your own.
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40. Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time – Branden Harvey
Branden shares his incredible journey from photographer to storyteller and the importance of chasing your passions. He also shares some incredible storytelling secrets and how marketers and brands can utilize the power of good on social media.
Listen & Show Notes41. Social Media for Small Businesses: Less Is More – Marie Forleo
Marie shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business. Whether you’re just starting out on social media or you’ve been using social media for years, you’ll learn the best-practices that thousands of businesses have used to succeed online.
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42. 5 Key Elements of the Perfect Facebook Ad – Molly Pittman
Molly Pittman, VP of Marketing (DigitalMarketer) shares the 5 key elements of a rock-solid Facebook ad and how to seamlessly integrate each into your next ad campaign.
Listen & Show Notes43. 11 Ways to Improve Your Social Media Marketing Using Buffer - Minisode
Hosts Hailley & Brian share 10 social media marketing tips in 10 minutes or less on a variety of relevant and useful topics. By the end of each Minisode, you'll have tons of new ideas that you can implement today to help make your marketing and social media more effective.
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44. Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass – Mary Rykaczewski
Classpass’ Mary Rykaczewski has been an integral part of growing their customer base through the use of Facebook and Instagram advertising. And that part of their media budget has only continued to grow due to its success.
Listen & Show Notes45. 10 Little-Known Facebook Marketing Features and Hacks You Can Try Today
For the more than 1.8 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. But for the social media managers and marketers managing successful Facebook pages, there’s a lot that goes on behind the scenes – Making it a challenge to keep up with all of the new features they’re rolling out on a daily basis.
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46. Social Media Change is Inevitable: How Will You Adapt? (Special One-Time Episode)
For the last 38 weeks, we've released a brand new episode of The Science of Social Media. It has been an absolute pleasure, during that time, to speak with some of the most brilliant minds and brands in social media today. This episode explores the "Why and What" behind the change and why it's important for marketers everywhere.
Listen on iTunes47. On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer – Paul Jarvis
Paul Jarvis, one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur shares his insights into how many brands and marketers may be looking at social media all wrong. He also shares how creativity and human connection on social media might be easier than you think.
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48. The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement
We cut our posting frequency by more than 50% on Facebook and began to truly focus on quality over quantity. What happened next, even the most optimistic social media manager couldn’t have expected: Our Facebook reach and engagement began to increase even though we were posting less!
Listen on iTunes49. How to Get Your First 1,000 Followers on Every Major Social Network
If you want to grow your followers, there are tons of useful tips to try. Here are some key learnings we’ve drummed up about how to get that first initial batch of followers on some of the major social media networks (specifically Twitter, Instagram, Facebook, Pinterest and LinkedIn).
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50. The Delightfully Short Guide to Social Media ROI
ROI has its roots in business finance. Businesses use ROI to calculate the dollars-and-cents return on a dollars-and-cents investment. Social media ROI is what you get back from all the time, effort, and resources you commit to social. And it’s best calculated with dollar amounts.
Listen on iTunes51. Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary
Ian Cleary, Founder of RazorSocial, online marketer, Forbes contributor, and kick boxer, shares his insights into how we can do just that. As marketers, we can benefit from beginning to look at social media as one fluid process instead of segmented, unrelated puzzle pieces. The process? Ian Cleary’s PRISM funnel.
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52. 6 Proven Instagram Marketing Tactics To Grow Followers & Engagement
It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million monthly users and sky-high user engagement levels. Here are 6 proven Instagram marketing tactics to help grow your followers and engagement starting today!
Listen on iTunes53. Our 5 Biggest Social Media Mistakes and What We Learned in the Process
We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers! But with each mistake came a ton of great learnings that helped us to improve our social media marketing results. We explore the 5 biggest social media mistakes that we've made here at Buffer and what we've learned along the way (so you don't have to make the same!)
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54. How to Use Hashtags: How Many, Best Ones, Where and When to Use Them
In episode #54 of The Science of Social Media we explore everything you need to know about using hashtags on social media. Including, how many, the best ones, and where to use them to help grow your social media accounts. We also dive into "shadowbanning" on Instagram and what marketers need to know about ensuring their photos are found.
Listen on iTunes55. 5 Exciting Social Media and Marketing Trends to Know in 2017
What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could prioritize the channels and networks of tomorrow, today? You’re in luck! We explore the top 5 social media and marketing trends that all marketers should consider in 2017 with Noah Kagan!
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