The Science of Social Media
A podcast to inspire marketers everywhere
1. Inside NASA’s Social Media Strategies - John Yembrick
NASA's head of digital strategy, John Yembrick, shares the ways he and his team share to social — 100% natively, 24-7 from their phones.
Listen & Show Notes2. Mastering Content Curation - Rand Fishkin
Moz's Rand Fishkin reveals his secrets to curating the best content from around the web for social media and how TAGFEE (Moz’s core values) plays into everything he does in marketing.
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3. Inside HubSpot’s Social Team - Meghan Keaney Anderson
If you're keen to get hired as a social media manger (or to hire one), this is the episode for you! Meghan Keaney Anderson, HubSpot VP of Marketing, shares the secrets behind the HubSpot social media team and what it takes to be hired as a social media manager.
Listen & Show Notes4. What Is User Generated Content and Why Are Top Brands Doubling Down Now? - Dom Garrett
Dom Garrett of BTC Revolutions approach to community building on social media and why user-generated content is a great strategy for brands and businesses.
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5. Why Personal Branding is the Most Important Thing You Can Do for Yourself - Dorie Clark
Duke University professor Dorie Clark - a bestselling author and consultant for various Fortune 500 companies - shares her unique approach to personal branding on social media and why developing a brand of your own is becoming critical in today's global environment.
Listen & Show Notes6. A Playbook for Becoming a Thought Leader on Social Media - Brian Fanzo
Brian Fanzo shares his journey and insights to becoming a thought leader on social media and just how powerful carving out a niche based on your personal strengths and passions can be.
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7. Inside Social Media at one of the Biggest Universities in America (and What You Can Learn) - Nikki Sunstrum
With more than 1,000 social media accounts to oversee and an audience base of over 6 million, Nikki Sunstrum, Director of Social Media at the University of Michigan, shares what it takes to reach and engage with a large demographic of people from prospective students to parents to proud alumni.
Listen & Show Notes8. Millennial Marketing: Actionable Social Media Advice from a Top Marketer - Everette Taylor
Everette Taylor, 4-time entrepreneur and VP of Marketing for a fast-growing mobility company called Skurt, shares what it takes to thrive on social media with proven tactics like influencer marketing, employee advocacy, and a lot more!
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10. Facebook Marketing That Really Works: The Best Tips from The Next Web - Matt Navarra
The Next Web's Head of Content & Director of Social Media, Matt Navarra, shares his unique insights and top tips on how to increase organic engagement and clicks on Facebook.
Listen & Show Notes11. Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza
Daniel Di Piazza walks us through how he grew his Facebook Group, Rich20Something, to nearly 15,000 people and a place where there is constant conversation and ideas being shared.
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12. I Left Google to Build Tech Ladies: How Social Media Made It Possible – Allison Esposito
It’s not everyday that you hear of someone leaving the tech giant Google to pursue their own fast-growing business. For Allison Esposito, that’s exactly what she did. What first started as a fun side-project and a way to get to know other women in tech, Tech Ladies now connects more than 5,000 women around the world to a network of jobs and opportunities.
Listen & Show Notes13. Instagram vs. Snapchat, Facebook Notes, Buffer Hacks & Personal Emojis – Bonus Episode
Join hosts Kevan, Hailley, and Brian as they discuss 4 fresh social media ideas that you can try today in this special bonus episode of The Science of Social Media. Ideas include experimenting with Facebook Notes, how brands and marketers are using Instagram vs. Snapchat, how to use Buffer to create a hub of great content, and how Kevan is working on branding his own personal emoji.
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