The Science of Social Media
Your weekly sandbox for social media stories, insights, experimentation, and learning
134. How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies)
In episode 134, we cover everything from the customer experience to content to advertising to Instagram Stories and everything in-between. It's an episode you won't want to miss!
Listen on iTunes133. The 10 Top Social Media Tools Brands are Using to Succeed in 2019
This week on The Science of Social Media, we’re exploring the top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in your daily workflows will help improve results across the board.
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132. How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth
This week on The Science of Social Media, we’re exploring Shopping on Instagram and how some of today's most successful brands are using the features to sell their products.
Listen on iTunes131. The State of Social 2019 Report: Insights From More Than 1,800 Marketing Professionals
Buffer's annual State of Social report is here! This year we surveyed more than 1,800 marketers from businesses of all sizes (across a range of industries) to get their take on what the future of social media marketing looks like in 2019.
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130. 6 Powerful Psychological Biases and How They Influencer Human Behavior Online
This week on The Science of Social Media, we’re exploring six powerful psychological biases and how they influence human behavior online. Knowing the factors that affect decisions will help take your social media marketing to the next level.
Listen & Show Notes129. The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!
In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more!
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128. What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)
We teamed up with BuzzSumo to analyze more than 777 million Facebook posts from 2018. Here's everything we learned about successful content in 2019 and how your brand can thrive on Facebook.
Listen & Show Notes127. 5 Data-Backed Social Media Trends You Need to Know for 2019
Today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing.
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126. (SSM Selects) 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level
A special episode from the SSM archives! This was the most popular episode from 2018 - voted on by you our listeners.
Listen on iTunes125. 13 Social Media Experts Share Their Biggest Piece of Marketing Advice
Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history.
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124. How to Use Video Content to Raise Brand Awareness and Sell Your Product
This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways.
Listen and Show Notes123. A Marketer’s Guide to Decoding Social Media Algorithms in 2019
Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success.
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122. We Analyzed 15,000 Instagram Stories From 200 Of The World’s Top Brands (New Research)
We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world’s top accounts and brands.
Listen and Show Notes121. Instagram Stories Strategy: How Businesses Can Create Thumb-Stopping Stories Content
Sharing tips, hacks, and strategies on how to create thumb-stopping Instagram Stories content that will WOW your audience. Whether you’re using Stories to build brand awareness, as an advertising platform, or are simply looking to get started, this episode has something for you!
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120. Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)
Whether you’re looking for a fresh approach to your marketing strategy or just a few new ideas to try, this episode will help you get where you want to go in 2019 as a small business.
Listen and Show Notes119. 7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content
Brands that can successfully bring a variety of people, marketing skills, and unique perspectives together have a huge advantage when it comes to providing value.
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118. 9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)
If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities.
Listen and Show Notes117. How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!
For those launching a new product or tool or even project, Product Hunt can be a serious game-changer in terms of awareness, traffic, and feedback. We're chatting about that and lots more!
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116. Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI
Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics.
Listen and Show Notes115. Neuromarketing: Surprising Facts Businesses and Marketers Should Know
This week on The Science of Social Media, we’re diving into the world of neuromarketing and how you can use it to get better results from your social media marketing for your brand or business.
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114. Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!
Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry. We’re covering what this critical change means for social behemoth. Plus, lots more!
Listen and Show Notes113. How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!
This week we're diving into how two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. Plus lots more!
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112. How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Online Communities
This week on The Science of Social Media, we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities.
Listen and Show Notes111. 5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster
We teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page with a simple 5 step strategy.
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110. A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss
According to an interesting article from Digiday, Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement (plus lots more!).
Listen and Show Notes109. We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Today, we’re excited to share the eye-opening research with you!
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108. Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!
This week we're chatting about Facebook's plan to redesign business Pages from top to bottom for "utility." We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more.
Listen and Show Notes107. 7 Psychology Facts That All Social Media Marketers Should Know
This week on The Science of Social Media, we’re looking at 7 psychology facts that all social media marketers should know and how you can apply them to everything from content and customer support to strategy and execution.
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106. Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!
This week on The Science of Social Media, we’re chatting about a brand new Instagram engagement study, including everything you need to know about why users interact with content across the platform. We’re also discussing the implications of vertical video on social media and three reasons why influencer marketing campaigns fail.
Listen and Show Notes105. 6 Old School Marketing Tactics That Still Work on Social Media
Today on The Science of Social Media we’re dusting off and breaking down 6 old school marketing tactics that still work like a charm on social media. Plus, we’re exploring exactly how your business can implement them in new, fun, and creative ways.
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104. 752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!
Lots of great articles published in the marketing industry this week and we’re sharing the most important takeaways. From Facebook Ads, to generating emails and social media followers, to our favorite social media tools on the market, this is one you won’t want to miss.
Listen and Show Notes103. How to Sell on Instagram Like the Pros [Proven Tips & Strategies]
By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. We’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros.
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102. A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI
This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand.
Listen on iTunes101. Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide
Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV. We’ve got everything you need to know about the new Instagram platform, plus, an exclusive guide for IGTV creators..
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100. One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show
We're celebrating one million downloads and our 100th episode! In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media.
Listen on iTunes99. How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)
The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm actually works. We're covering all of those in detail on today's episode.
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98. 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)
A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers!
Listen on iTunes97. 10 Proven Social Media Tips for Small Businesses and Entrepreneurs
Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities! We're breaking down our 10 most proven social media marketing tips that will help small businesses and entrepreneurs succeed on social media in 2018 and beyond.
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96. 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!
Covering the biggest news in the social media marketing world, including one subject that we as marketers don’t talk about enough - Proving social media ROI. We’re also covering the biggest video trends in 2018 and what marketers need to know moving forward. And more!
Listen on iTunes95. YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days
We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way… starting today.
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94. GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know
GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their personal data.
Listen on iTunes93. Facebook F8 Recap: The Biggest Announcements Marketers Need to Know & Why They’re Important
Facebook F8 is one of the most important conferences of the year for the social media world! With F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship conference.
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92. 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!
We'll be chatting about 20+ key social demographic facts for each of the major platforms (Facebook, Instagram, Twitter, and LinkedIn). We're also breaking down Facebook's Q1 Earnings Report and an encounter between Elon Musk and the co-founder of HubSpot, Dharmesh Shah.
Listen on iTunes91. Your Personal Brand: Why It's The Most Important Career Asset You Own
Your personal brand is the most important career asset you own and in episode #91 of The Science of Social Media, we're talking all about personal branding and what you can do to build your own and succeed in today's highly-competitive market.
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90. 21 Actionable Facebook and Instagram Video Tips You Can Try Today
As video content on social media becomes more and more widely used, it’s becoming clear that companies not using video are missing out on a really big opportunity to bring their brand to life.
Listen on iTunes89. The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!
Tons of exciting and interesting things to talk about in the world of social media this week! We're breaking down the best times to post to social media (according to more than 20 research studies) and more.
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88. The 10 Top New Social Media Tools to Try in 2018 for Marketers
As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the latest trending social media tools for marketers to try in 2018.
Listen on iTunes87. Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!
In episode #87, Hailley and Brian chat about the recent Facebook & Cambridge Analytica data incident, new and exciting changes to the Instagram algorithm, 3 must-read social media books in 2018, YouTube Stories, and more!
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86. 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)
Hailley and Brian explore 11 content creation hacks that will help to save you time and increase your reach on social media. These tips have helped us here at Buffer grow our reach by more than 50% year over year - even with all of the changes to the algorithm.
Listen on iTunes85. 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset
As a marketer, storytelling doesn’t just mean telling your audience what your product or service does or what it has done. Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to effectively communicate in an authentic and engaging way.
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84. Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)
Instagram now has more than. 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day.
Listen on iTunes83. The State of Video Marketing in 2018, Big Changes Coming to Twitter, and Our Top 3 YouTube Hacks for Brands
We're diving into the State of Video Marketing in 2018, breaking down the monumental change that will be hitting Twitter in March, and sharing our top three YouTube hacks for brands!
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82. Habits of Successful Marketers, The Science of Confidence in Leadership, Why We're Always Learning, and More!
In episode #82, Hailley and Brian chat about the habits of some of the most successful marketers across all industries, the science of confidence in leadership, and what you can do to continue to grow and improve in your own career starting today.
Listen on iTunes81. The New Facebook Algorithm: Secrets Behind How It Works & What You Can Do To Succeed
We were lucky enough to get an inside look at the brand new algorithm, directly from an exclusive Facebook News Feed webinar for publishers. Here’s everything we know about how it works and what marketers and brands can do to thrive on Facebook in 2018!
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80. Is The News Feed Gone Forever?, Instagram’s Exciting API Change, Paying For Social Media Followers, and More!
Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of the News Feed. Instagram launches an exciting change to their API that will affect how we publish content from here on out. Inside the "follower factory" on social media and the implications of paying for followers, plus lots more!
Listen on iTunes79. Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement
Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. For an entire month we tested more than 200 posts across 35 profiles to see exactly how 3rd-party social media tools stack up vs. native posting. Here are the results!
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78. State of Social Media 2018 Report: 1,700+ Marketers Share Brand New Insights
To better understand what the future of social media will look like, we teamed up with Social Media Week to collect data from over 1,700 marketers and create our brand new State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing.
Listen on iTunes77. Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy
Brian & Hailley discuss the specific changes to the Facebook News Feed (helping to clarify any potential rumors). They also chat about what this change to the Facebook News Feed means for marketers and brands and their social media strategies in 2018.
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76. 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Results With Twitter Promote Mode, & More!
Hailley and Brian chat about the top mistakes businesses make on social media, Mark Zuckerberg's 2018 personal goal to "fix Facebook", our results from Twitter Promote More, and lots more!
Listen on iTunes75. The 5 Biggest Social Media Trends For 2018 & What They Mean For You
This week we're chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018.
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74. New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger For Kids, & More!
Covering another big week in social media marketing! Instagram has a couple of great new features for individuals and brands. Netflix takes their user data to a whole new level on social media. Facebook releases a brand new Messenger App for kids. And lots more!
Listen on iTunes73. Social Media's Top 10 Posts of 2017 & Why They Worked
What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in 2017! Wondering how you might be able to do the same in 2018? Hailley and Brian break down social media's top 10 posts and how marketers can repeat their success.
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72. What Does Facebook Know About You? The Truth Behind All That Data
Have you ever wondered how much Facebook really knows about you? Or how they collect all of that detailed information? Or how businesses are using your data to deliver specific advertising content across platforms? If so, you're in luck! In episode #72, Brian & Hailley discuss everything that Facebook knows about you, how businesses are using that data, and how you can take back control of your privacy.
Listen on iTunes71. The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!
A fun news-style episode where we're covering four of the biggest updates, articles, and data-backed studies from the last week that marketers should keep an eye on as we close out 2017.
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70. How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands
More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Brian and Hailley share tons of ideas and tools around how to effortlessly create beautiful Instagram Stories as well as why they're a major opportunity for brands to utilize in 2018.
Listen on iTunes69. The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018
LinkedIn is no longer known only for their résumé and job searching capabilities. It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms.
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68. Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!
This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and what marketers need to know, our chat with Gary Vee at the Animoto Video Summit in NYC, Snapchat data, and more.
Listen on iTunes67. 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer
To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy as we head into 2018.
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66. 6 Creative Facebook Messenger Marketing Strategies You Can Try Today
We've have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too. Here’s everything we know about getting started and using Facebook Messenger for your social media marketing.
Listen on iTunes65. 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs
Hosts Brian & Hailley cover successful social media for businesses & entrepreneurs. After chatting with hundreds of businesses, we've dwindled it down to 8 super important social media tips you should consider on your way to social success.
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64. The 15-Minute Experts Guide to Facebook Advertising
Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Boosted Posts or even run a full-blown Facebook advertising campaign.
Listen on iTunes63. Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue
Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans. Social media is becoming a conversation. Here’s why...
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62. Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great
As social media managers and marketers, books have the power to open our minds to new and tremendously exciting ideas - no matter the subject. Join us as we break down some of the best reads on marketing and social media, including our favorite quotes and takeaways for social media managers from each!
Listen on iTunes61. Why Facebook Is Blue - The Science of Colors In Marketing & Social Media
The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. Join us as we explore the incredible world of color and how you can evoke powerful and specific emotions in your potential customers.
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60. Understanding the Facebook and Instagram Algorithms (7 Key Factors That Determine Success)
The Facebook and Instagram algorithms are mysterious for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people.
Listen on iTunes59. Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platform. Join us to learn proven ways to consistently increase views, engagement, and shares to your Facebook videos.
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58. Creating Truly Remarkable Marketing & Social Media Content That Lasts - Ryan Holiday
We sit down with Ryan Holiday to explore the current state of marketing and social media content and how short-term thinking only creates short-term results. Ryan dives into how we as marketers and businesses can begin to think strategically about our content and create something that lasts a lifetime or more.
Listen & Show Notes57. 7 Surprising Facts Behind Why People Like, Comment, and Share On Social Media
Likes, comments, and posts we share on social media can often seem inconsequential, but they matter. They tap into some of the very elements that make us human, our addictions, desires, anxieties and joys. Taking a deep dive into the psychology of social media and why people share and like what they do online. Many of these will surprise you!
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56. 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them
Exploring everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our favorite tools for creating beautiful graphics and videos that we use here at Buffer. .
Listen on iTunes55. 5 Exciting Social Media and Marketing Trends to Know in 2017
What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could prioritize the channels and networks of tomorrow, today? You’re in luck! We explore the top 5 social media and marketing trends that all marketers should consider in 2017 with Noah Kagan!
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54. How to Use Hashtags: How Many, Best Ones, Where and When to Use Them
In episode #54 of The Science of Social Media we explore everything you need to know about using hashtags on social media. Including, how many, the best ones, and where to use them to help grow your social media accounts. We also dive into "shadowbanning" on Instagram and what marketers need to know about ensuring their photos are found.
Listen on iTunes53. Our 5 Biggest Social Media Mistakes and What We Learned in the Process
We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers! But with each mistake came a ton of great learnings that helped us to improve our social media marketing results. We explore the 5 biggest social media mistakes that we've made here at Buffer and what we've learned along the way (so you don't have to make the same!)
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52. 6 Proven Instagram Marketing Tactics To Grow Followers & Engagement
It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million monthly users and sky-high user engagement levels. Here are 6 proven Instagram marketing tactics to help grow your followers and engagement starting today!
Listen on iTunes51. Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary
Ian Cleary, Founder of RazorSocial, online marketer, Forbes contributor, and kick boxer, shares his insights into how we can do just that. As marketers, we can benefit from beginning to look at social media as one fluid process instead of segmented, unrelated puzzle pieces. The process? Ian Cleary’s PRISM funnel.
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50. The Delightfully Short Guide to Social Media ROI
ROI has its roots in business finance. Businesses use ROI to calculate the dollars-and-cents return on a dollars-and-cents investment. Social media ROI is what you get back from all the time, effort, and resources you commit to social. And it’s best calculated with dollar amounts.
Listen on iTunes49. How to Get Your First 1,000 Followers on Every Major Social Network
If you want to grow your followers, there are tons of useful tips to try. Here are some key learnings we’ve drummed up about how to get that first initial batch of followers on some of the major social media networks (specifically Twitter, Instagram, Facebook, Pinterest and LinkedIn).
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48. The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement
We cut our posting frequency by more than 50% on Facebook and began to truly focus on quality over quantity. What happened next, even the most optimistic social media manager couldn’t have expected: Our Facebook reach and engagement began to increase even though we were posting less!
Listen on iTunes47. On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer – Paul Jarvis
Paul Jarvis, one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur shares his insights into how many brands and marketers may be looking at social media all wrong. He also shares how creativity and human connection on social media might be easier than you think.
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46. Social Media Change is Inevitable: How Will You Adapt? (Special One-Time Episode)
For the last 38 weeks, we've released a brand new episode of The Science of Social Media. It has been an absolute pleasure, during that time, to speak with some of the most brilliant minds and brands in social media today. This episode explores the "Why and What" behind the change and why it's important for marketers everywhere.
Listen on iTunes45. 10 Little-Known Facebook Marketing Features and Hacks You Can Try Today
For the more than 1.8 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. But for the social media managers and marketers managing successful Facebook pages, there’s a lot that goes on behind the scenes – Making it a challenge to keep up with all of the new features they’re rolling out on a daily basis.
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44. Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass – Mary Rykaczewski
Classpass’ Mary Rykaczewski has been an integral part of growing their customer base through the use of Facebook and Instagram advertising. And that part of their media budget has only continued to grow due to its success.
Listen & Show Notes43. 11 Ways to Improve Your Social Media Marketing Using Buffer - Minisode
Hosts Hailley & Brian share 10 social media marketing tips in 10 minutes or less on a variety of relevant and useful topics. By the end of each Minisode, you'll have tons of new ideas that you can implement today to help make your marketing and social media more effective.
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42. 5 Key Elements of the Perfect Facebook Ad – Molly Pittman
Molly Pittman, VP of Marketing (DigitalMarketer) shares the 5 key elements of a rock-solid Facebook ad and how to seamlessly integrate each into your next ad campaign.
Listen & Show Notes41. Social Media for Small Businesses: Less Is More – Marie Forleo
Marie shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business. Whether you’re just starting out on social media or you’ve been using social media for years, you’ll learn the best-practices that thousands of businesses have used to succeed online.
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40. Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time – Branden Harvey
Branden shares his incredible journey from photographer to storyteller and the importance of chasing your passions. He also shares some incredible storytelling secrets and how marketers and brands can utilize the power of good on social media.
Listen & Show Notes39. How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale
Lauren shares insights into the success Merriam-Webster has experienced since they began experimenting with developing a unique and memorable brand voice and how your brand can find and develop your own.
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38. The 4 Ways to Fix Your Broken Content Marketing and Social Media – Jay Baer
Jay Baer has been building audiences for more than 20 years and his approach to content marketing is simple, yet incredibly effective. Jay shares the steep challenges that marketers are facing today and the 4 ways they can fix their broken content marketing and social media programs.
Listen & Show Notes37. Why Marketers and Brands Should Be Using Square Video on Social Media - Minisode
Join hosts Brian Peters and Hailley Griffis as they break down one of the largest video studies in the industry. They also shares some insider tips on why marketers and brands should be using square video on social media.
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36. Risk for Reward: Why Calculated Risk is Crucial for Designing Your Career in Marketing – Clair Byrd
Join us as we unravel Clair Byrd‘s incredible career story of how she went from cook to marketing superstar. Clair shares how she approaches marketing and how every single move she makes is a risky, but important decision in her career.
Listen & Show Notes35. How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard
Join us as we get an insider’s look into how Travis Bernard and the team at TechCrunch approaches video marketing in 2017. Travis shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video.
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34. Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek
We had the pleasure of chatting with Candice all about how LinkedIn has been crucial for building relationships, getting the word out about Bikini Luxe, and in turn, building her business.
Listen & Show Notes32. Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner
We had the pleasure of chatting with Michael all about how social media algorithms work and how marketers and businesses can implement strategies to use algorithms in their favor to get great content seen.
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30. Proven Instagram Stories Strategies from the Experts at Bustle – Hannah Caldwell
Hannah Caldwell. Hannah shares her expert strategies on how you can create simple, yet beautiful and engaging Stories that will help to grow your account and “wow” your audience.
Listen & Show Notes29. A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi
With more than 70,000 subscribers on YouTube – where she’s closing in on 5,000,000 total views – Sunny Lenarduzzi is just the expert to talk to about getting started with video.
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28. Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith
We had the pleasure of chatting with Lindsay all about the strategic approach that National Geographic Travel takes to storytelling and how that positively impacts the amazing results that they see on social media.
Listen & Show Notes27. Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil
Carlos Gil has been helping brands and businesses successfully develop and implement their Snapchat marketing strategy for years. And he’s really, really good at it, too. In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. and a host of other publications.
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26. 9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders – Bonus Episode
This week we’re chatting all about some of the most essential social media manager skills and qualities that help the world’s top marketers find consistent success. Whether you’re looking to build an all-star social media team, get into the industry, or simply brush up on your skills, this episode is perfect for you!.
Listen & Show Notes25. How to Create Shareable Content for Social Media on a Consistent Basis – First Round Review
Head of Content Marketing at First Round, Camille Ricketts, and editor, Shaun Young, share their specific content creation and promotion strategies in this episode of The Science of Social Media.
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24. Creating Winning Social Media Habits and Goals with an Elite Runner – Tina Muir
Tina is a professional runner, an olympic trial qualifier, community manager for Runners Connect, and host to a 5-star podcast, Run to the Top. Somehow, she finds time to manage it all.
Listen & Show Notes23. How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith
The Queen of Facebook - Mari Smith - shares her personal Facebook ninja tips along with some incredible stories of businesses who have seen their sales go from $1 million to $10 million in just 18 months.
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22. 3 Incredible Social Media Campaigns from 2016 and What We Learned as Marketers - Bonus Episode
This week we’re chatting all about some of our favorite social media campaigns from 2016, why they rocked, and what we can learn as marketers. These campaigns include everything from user-generated content on Instagram to activating a massive social media movement.
Listen & Show Notes21. Instagram Marketing: Proven Strategies for Growing Your Instagram Account – Sue B. Zimmerman
Sue B. Zimmerman - The Instagram Expert - shares her expert insights and cutting-edge strategies marketers and businesses are using to grow their Instagram account.
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20. The Power of Podcasting: Driving Social Media and Marketing Results On Air – Tyler Anderson
In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes (Social Media Social Hour), Tyler Anderson, about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.
Listen & Show Notes19. Top Strategies for Taking Your Online Community Offline with Marketing Events – Stefanie Grieser
How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar?
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18. Social Media ROI: How to Connect Social to Real Business Results – Neil Patel
We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. Neil Patel shares his unique insights on how marketers can demonstrate the ROI of social media.
Listen & Show Notes17. Actionable Social Media Trends and Stats to Help Guide Your Marketing in 2017 - Bonus Episode
Join hosts Kevan, Hailley, and Brian as they discuss several major social media trends and stats for marketers to keep an eye on going into 2017. These trends emerged from Buffer's first ever, State of Social Media 2016 Report, that surveyed more than 1,200 top social media marketers.
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16. Is Your Social Media Strategy Working? Try These Tips to Maximize Your Impact – Hiten Shah
One of the biggest challenges marketers often face with social media is understanding the impact is has on a business or brand. Hiten Shah chats about the most important metrics you can be tracking on social media and what makes for the best content online.
Listen & Show Notes15. Are You Monitoring Social Mentions? Here’s How They Can Influence Your Marketing Strategy – Brittany Berger
Brittany Berger, Head of Content and PR at Mention, chats about specific ways brands and businesses can leverage monitoring to track social mentions and to shape their marketing strategy moving forward.
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14. Holiday Marketing: Here’s How Shopify Plans All Its Holiday Content (and You Can Too!) – Casandra Campbell
We had the privilege of speaking with Shopify Content Marketing Lead and Managing Editor Casandra Campbell about the specific ways her team approaches holiday marketing and how they strategically help their huge community of businesses – both big and small – find success with content and sales online.
Listen & Show Notes13. Instagram vs. Snapchat, Facebook Notes, Buffer Hacks & Personal Emojis – Bonus Episode
Join hosts Kevan, Hailley, and Brian as they discuss 4 fresh social media ideas that you can try today in this special bonus episode of The Science of Social Media. Ideas include experimenting with Facebook Notes, how brands and marketers are using Instagram vs. Snapchat, how to use Buffer to create a hub of great content, and how Kevan is working on branding his own personal emoji.
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12. I Left Google to Build Tech Ladies: How Social Media Made It Possible – Allison Esposito
It’s not everyday that you hear of someone leaving the tech giant Google to pursue their own fast-growing business. For Allison Esposito, that’s exactly what she did. What first started as a fun side-project and a way to get to know other women in tech, Tech Ladies now connects more than 5,000 women around the world to a network of jobs and opportunities.
Listen & Show Notes11. Why This Successful Solopreneur Uses Facebook Groups to Grow His Business – Daniel DiPiazza
Daniel Di Piazza walks us through how he grew his Facebook Group, Rich20Something, to nearly 15,000 people and a place where there is constant conversation and ideas being shared.
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10. Facebook Marketing That Really Works: The Best Tips from The Next Web - Matt Navarra
The Next Web's Head of Content & Director of Social Media, Matt Navarra, shares his unique insights and top tips on how to increase organic engagement and clicks on Facebook.
Listen & Show Notes8. Millennial Marketing: Actionable Social Media Advice from a Top Marketer - Everette Taylor
Everette Taylor, 4-time entrepreneur and VP of Marketing for a fast-growing mobility company called Skurt, shares what it takes to thrive on social media with proven tactics like influencer marketing, employee advocacy, and a lot more!
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7. Inside Social Media at one of the Biggest Universities in America (and What You Can Learn) - Nikki Sunstrum
With more than 1,000 social media accounts to oversee and an audience base of over 6 million, Nikki Sunstrum, Director of Social Media at the University of Michigan, shares what it takes to reach and engage with a large demographic of people from prospective students to parents to proud alumni.
Listen & Show Notes6. A Playbook for Becoming a Thought Leader on Social Media - Brian Fanzo
Brian Fanzo shares his journey and insights to becoming a thought leader on social media and just how powerful carving out a niche based on your personal strengths and passions can be.
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5. Why Personal Branding is the Most Important Thing You Can Do for Yourself - Dorie Clark
Duke University professor Dorie Clark - a bestselling author and consultant for various Fortune 500 companies - shares her unique approach to personal branding on social media and why developing a brand of your own is becoming critical in today's global environment.
Listen & Show Notes4. What Is User Generated Content and Why Are Top Brands Doubling Down Now? - Dom Garrett
Dom Garrett of BTC Revolutions approach to community building on social media and why user-generated content is a great strategy for brands and businesses.
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3. Inside HubSpot’s Social Team - Meghan Keaney Anderson
If you're keen to get hired as a social media manger (or to hire one), this is the episode for you! Meghan Keaney Anderson, HubSpot VP of Marketing, shares the secrets behind the HubSpot social media team and what it takes to be hired as a social media manager.
Listen & Show Notes2. Mastering Content Curation - Rand Fishkin
Moz's Rand Fishkin reveals his secrets to curating the best content from around the web for social media and how TAGFEE (Moz’s core values) plays into everything he does in marketing.
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1. Inside NASA’s Social Media Strategies - John Yembrick
NASA's head of digital strategy, John Yembrick, shares the ways he and his team share to social — 100% natively, 24-7 from their phones.
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