Blog - Page 54
A collection of 2,517 blog posts
Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. To better understand how soc
One of the biggest challenges marketers often face with social media is understanding the impact is has on a business or brand. Is social media for lead-gen? For brand awareness? For something else? Measuring social media success and overall impact is a task that may not have one simple solution. So how do you know if your social media is working? We had the pleasure of speaking with Hiten Shah, entrepreneur and co-founder of KISSmetrics, Crazy Egg and Quick Sprout, about the most important m
Editor’s note: Google announced on October 8, 2018, that they will be shutting down Google+ for consumers in 2019. Farewell, friend! Here are some ideas on where you could share your content instead. I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Has the same been true for you? I’ve always known that Google+ is good for SEO reasons, personal branding, and content
Buffer People Ops Report October 2016 * All People Ops reports * All Buffer reports Team members 79 Revenue in cash receipts $1.02m +2.7% MRR $1.02m +3.3% ARR $12.2m +3.4% Debits $822k +3.8% Profit $192k +57% Organizing our next retreat: Location, location, location As we continue organizing our next retreat, we’re excited to bring the team together in one of the three following locations: Lisbon, Madrid or San Diego! We find that takin
Buffer Marketing Report October 2016 * Last month’s report * All marketing reports * All Buffer reports Key Stats Buffer signups 17,106 +37% Buffer for Business trials 1,394 +34% Social blog sessions 1,225,754 -.1% Email subscribers 96,613 -.6% NPS for Buffer for Business 43 -1.7% As we’ve thought of ways to grow our Buffer Social blog traffic, we’ve enjoyed thinking outside the box with growth. It’s fun to go big with ideas, and to a certain
Buffer Engineering Report October 2016 * Last month’s report * All Engineering reports * All Buffer reports Requests for buffer.com 206 m +4% Avg. response for buffer.com 280 ms +4.8% Requests for api.bufferapp.com 1.06 b +1.9% Avg. response for api.bufferapp.com 98 ms +12.7% Code reviews given 66% of pull requests -2% Bugs & Quality * 13 S1 (severity 1) bugs: 2 opened, 11 closed (84% smashed) * 16 S2 (severity 2) bugs: 5 opened, 11 closed (
Buffer Product Report October 2016 * Last month’s report * All Product reports * All Buffer reports Weekly active Awesome + Individual plan users 167,987 +1.7% Weekly active Buffer for Business users 4,945 +1.8% Buffer for Business Monthly Recurring Revenue $500,161 +5.6% Social updates sent by Buffer for Business users 3,273,927 +9.2% Users starting Buffer for Business trials in September 6,234 +1.32% Converted Buffer for Business trial
Respond Report October 2016 * Last month’s report * All Respond reports * All Buffer reports Businesses using Respond have helped: nearly 500,000 customers Improvements shipped in October ? 400 Average Respond business sends reply to customer under 3 hours In October, we started rolling out Respond 2 to customers, shipped lots of product improvements and kicked off our transparent product roadmap. Rolling out Respond 2 with lots of improvements In O
Buffer Happiness Report October 2016 * Last month’s report * All Happiness reports * All Buffer reports Responses within 1 hour 45% +25% Customer satisfaction score 94+3.3% Email conversations 11,476-1.9% Twitter conversations 5140-13.7% Hour avg. Twitter response time 4.4+4.7% Onboarding Webinars hosted 8 October was an eventful month as we got geared up
Buffer People Report October 2016 * Last month’s report * All People reports * All Buffer reports Applicants 473 -6% Open blog posts published 19 +2 Open blog visitors 130,210 -2.3% Bimonthly team NPS score 60% If every American received their recommended clinical preventive care, it would save more than 100,000 lives per year, according to The Centers for Disease Control and Prevention. Yet 3 out of 5 of American workers feel uncomfortable leaving
This year alone, Instagram has released business profiles and features like Stories and Zoom. Lucky for us, Instagram has something new to share again: Shopping is coming to Instagram! Starting this week, Instagram is testing a new way for users to learn more about products they discover in the app and to purchase those products if they wish to. The entire e-commerce flow from discovery to purchase is contained within Instagram, which may potentially help solve one of the biggest Instagram que
This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The Science of Social Media. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social
In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! Knowing where to listen for important conversations online will allow you to react in real-time to trends in your industry and deliver the content or answer that your audience is looking for. We had the privilege of speaking with Mention‘s Head of Content and PR Brittany
What does it take to put a great holiday marketing strategy into place? Whether you’re looking to increase sales this holiday season or simply create fun and engaging content online, it all starts with having a strategy in place with what you would like to accomplish and why. We had the privilege of speaking with Shopify Content Marketing Lead and Managing Editor Casandra Campbell about the specific ways her team approaches holiday marketing and how they strategically help their huge community
Have you ever had a moment that completely changed how you thought about the world around you? I grew up on the internet. It’s a big part of my life pretty much every day. I’ve learned how to program, changed careers, built community, and even met my boyfriend. Being online helps me travel the world with confidence, stay in touch with family, expand my empathy, and learn more about social justice issues. I have a hard time imagining where I would be if I didn’t have access to the online commun
Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. When I joined the Buffer team, I was employee number 23 or 24, and back then it wasn’t too hard to keep connected to everyone on the team. On top of our go-to communication tools for video conferencing (the now-defunct Sqwiggle) and group instant messaging (HipChat), we had a few systems in place to get to know each other better – including mastermi
There’s so much content in the social media space, so how we can get more creative with the content we share? That was the topic of this week’s #bufferchat and, boy, did our community come through with awesome ideas for content creation! We discussed ways to make social media posts more interactive, how we can think outside the box with visual content, how to repurpose content on different social platforms, and much more. Read on to discover all of the awesome ideas and suggestions that were sh
In this post, we’ll share exactly how to repost on Instagram. One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet. On Facebook, there’s the option to share a post. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers. Though reposting isn’t an official feature of Instagram’s apps or website, it’s something that many brands and users have been doing f
We are super excited to share our second, very special bonus podcast episode with you! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media. Get to know the hosts Hailley, Kevan, & Brian a bit better as they share some of the things they’re working on this week in social media – complete with actionable takeaways and useful insights. This week we’re chatting all about Snapchat vs. Instagram Stories and how brands and peopl
We call members of our customer support team “Happiness Heroes,” and positivity is one of our core values. Smiley faces are a key element of our communication. And like many tech companies, we have lots of swag items, like T-shirts, water bottles, stickers, socks and more. So it’s long been our policy to give out lots of swag. We send goodies to anyone, (pretty much) anywhere! Free stuff makes people happy, right? We ask for a mailing address anytime we get a hint that someone might need chee
A lesson I’ve learned over the past four years building and growing the team at Buffer is how important awareness is to self-improvement. I’m starting to think awareness is the tough part. Most of the battle for learning, growing and improving is being aware of what to improve. When I joined Buffer, I was surrounded by a team that values self-improvement and communicating with clarity. Since we’re a remote team of 80 people across the world, how we come across in written communication is utte
It’s not everyday that you hear of someone leaving the tech giant Google to pursue their own fast-growing business. For Allison Esposito, that’s exactly what she did. What first started as a fun side-project and a way to get to know other women in tech, Tech Ladies now connects more than 5,000 women around the world to a network of jobs and opportunities. We had the pleasure of speaking with Allison about her incredible journey from Google to full-time entrepreneur. Allison shares the story of
Have you ever received a compliment that brightened your day? Your week? As Mother Theresa said, “Kind words can be short and easy to speak, but their echoes are truly endless.” Creating a culture of praise, positivity and recognition has been a pivotal cornerstone of our Buffer culture. Here’s a bit more about why praise is so important, how we deliver praise and recognition across our remote team of 80 employees, and a few lessons we’ve learned. Why praise matters: 83% of employees say
Buffer Investor Report September 2016 * Last month’s report * All Investor reports * All Buffer reports Editor’s Note: Every month we share an update with all of Buffer’s investors. We also publish that note in full for our Buffer Open audience in keeping with our value of transparency. September was a month of big achievements and deep focus. We launched a new effort aimed at improving Buffer’s core, began planning our next team retreat, and launched a podcast! Read on fo
