Blog - Page 54
A collection of 2,459 blog posts
Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. It takes the old-school marketing approach of “brand to consumer” and turns it into a way for your audience to connect one-on-one with each other through shared content. Dom Garrett – market
Jeremy Goldman stopped by #bufferchat this week to share his insights about the future of video storytelling. During the chat, our community discussed creative ways to tell stories through videos , the best tools to use for creating high-quality videos, their thoughts for what marketing videos will look like in 10 years, and much more! Read on to discover all of the amazing
The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The
What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. Rather than get stuck, we’d love to help you move forward! We had the privilege of speaking with HubSpot VP of Marketing Meghan Keaney Anderson about the specific attributes she looks for when hiring social media managers, as well as how a highly successf
What are some of the accounts you love to follow on social media? For us, Moz’s Rand Fishkin and his enjoyable, educational Twitter feed is right near the top. Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. Rand has one of the strongest brands anywhere on social — 334,000 Twitter
What is it like to be the social media manager for one of the world’s largest organizations? With more than 500 social media accounts to oversee, an audience in the tens of millions, and some of the most engaging content in the world to choose from, John Yembrick , Social Media Manager at NASA, has one of the most challenging and rewarding jobs in marketing. We had the honor of speaking to John about his unique appro
* Last month’s report * All Investor reports * All Buffer reports In August, we had our best MRR numbers of 2016 and wrapped up our first “Buffercelerator” project. Here are the highlights: MRR: $947.7k ARR: $11.4m MoM: 4.7% from July Note: We adjusted our calculation of MRR as we discovered we were overreporting our MRR by around $20k, which was due to the portion of MRR coming from Apple in-app subscriptions. We’ve now corrected this, and so if you were to compare our revenue growth to l
It’s perhaps a daily occurrence for a cat, dog, child or significant other to appear in a meeting between Buffer team members. And we’re okay with that. More than okay. We love these moments and we encourage them. Here is my son, Anthony’s, appearance at his first Buffer all-hands meeting when he was three months old (we’re towards the top left): As a fully distributed team, many of us work from home. For the parents of Buffer, this allows for the opportunity to work from home with their kids
Hi there! This is an out of date post that we’ve kept around for transparency purposes. Go here to view the latest version of this post. We’ve shared a bit in the past about what we believe creates a great fit at Buffer , but the hiring process is so much more than these factors alone. How do you create a positive experience for all candidates, regardless of the outcome? How do you avoid bias and view all candidate
YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. What’s amazing, though, is that only 9% of small businesses [http://www.emark
Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. What combination of strengths help a team thrive? We’ve written before about the “bias toward action” mindset that we believe creates a great fit on the Buffer team, and we’re always experimenting, evolving and fine-tuning the way
How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you like. It’s true! If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation. It’s both as simple and as difficult as finding great content and sharing it with your audience. The difficult part is that there is a lot that goes into a wo
Buffer People Report August 2016 * Last month’s report * All People reports * All Buffer reports Key Stats Applicants 365 –49% Offers completed 0 Open blog posts published 15 +87.5% Team NPS score 54% –5.3% Hello from Buffer’s People team, which works to build,
Buffer Engineering Report August 2016 * Last month’s report * All Engineering reports * All Buffer reports Key stats Requests for buffer.com 68.3m Avg. response for buffer.com 220ms Requests for api.bufferapp.com 944m Avg. response for api.bufferapp.com 88.1 ms Bugs & Quality * 2 S1 (severity 1) bug reports – 2 closed 100% (In July: 9 S1 Bug reports – 6 closed 66%) * 24 S2 (severity 2) reports – 17 Closed 71% (In July: 38 S2 reports – 23 Closed 61%) Welcome to this
Buffer People Ops Report August 2016 * Last month’s report * All People Ops reports * All Buffer reports Key Stats: Net Revenue $983.7k +12.4% MRR $941 ARR $11.2m +0.9% Expenses 9,450 +11.8% Expenses 9,450 +11.8% August has been a month of continuing good trends: increasing revenue and remaining cash flow positive. We’re also examining a lot of our internal vendors, too
Buffer Product Report August 2016 * Last month’s report * All Product reports * All Buffer reports Key stats in August Weekly active users (Awesome + Individual plans) 157,194 +1.3% Weekly active Buffer for Business users 4,451 0% Buffer for Business monthly recurring revenue $445,334 +4.7% B4B trial starts 9,450 +9.9% August has been a month of progress across the pr
Buffer Happiness Report August 2016 * Last month’s report * All Happiness reports * All Buffer reports Key stats: Responses within 1 hour 47.85% -2.7% Customer satisfaction score 91 -2.1% Email conversations 8,478 -11.1% Twitter conversations 8,508 -11.1% Average Twitter response time 3.3 hours -19.5% Onboarding webinars 8 We’d be nowhere without our customers
Buffer Marketing Report August 2016 * Last month’s report * All marketing reports * All Buffer reports Key stats: Buffer signups 1,697 +33% Buffer for Business trials 266 -2% Social blog sessions 1,164,934 +14% Email subscribers 100,819 +1% NPS 57 -1% What are some of the metrics that guide the goals for your marketing team? Leads, signups, conversion rate, and traffic all seem to be popular ones. Some folks might be interested in social media reach or email subscri
Respond Report August 2016 * Last month’s report * All Respond reports * All Buffer reports Key Metrics MoM Revenue +4% Customer Churn Steady Replies sent via Respond 45,000 Six months ago Respond launched… It’s incredible just how fast time moves when building a startup. Massive highs and lows all in the course of a single week. In fact, I’ve heard some team
Over the past six months, Instagram has released some exciting updates, from a new logo to longer videos and even a new way to share everyday moments with Instagram Stories . Recently, Instagram announced another interesting (and long-awaited) feature: the ability to zoom in on photos and videos. Instagram users can now pinch photos and videos to zoom in and take a closer look. This
If the Buffer team wasn’t fully remote, here’s how I’d picture our office looking: wide-open spaces with big tables for collaborating, children and babies hanging out on their parent’s laps; cats and dogs running around merrily with a scattering of pet toys littering the floor. We believe in bringing our whole selves to work, and that means family and furry friends alike! Thus, we all strive to know and celebrate each other’s pets, kids, signific
Most everything I’ve learned (and continue to learn) about marketing and the web has come via the inspiration and example of others—reading amazing blogs, learning from great content, and diving deep into favorite books. I’d love to share, in particular, the books that have been most influential to me and other digital marketers. I’ve put together a list of 30+ that include some of my personal favorites, some favorites from my Buffer teammates, and some favorites from a handful of the best mar
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex , as compared with 8 percent for touch and just 3 percent for hearing. Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditory nerve carrying a mere 30,000. That’s all to say that soci
Most people don’t read content online. In fact, eight out of ten people will only read the headline . For content writers, that fact is alarming. But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers even if they don’t read any more of the article. I don’t believe the perfect headline exists,