All posts - page 47
A collection of 2,604 blog posts
Being a fully remote team means that we rely heavily on the tools that can help us connect and communicate with each other from anywhere in the world. One of the main tools our team uses for communication is Slack, a tool that allows us to send quick chat messages with each other either in public or private channels or direct messages. While we love and use Slack constantly, we also set firm bou
“There is no doubt fiction makes a better job of the truth.” ― Doris Lessing One of the most inspiring perks we’re lucky enough to have at Buffer is a free Kindle for each teammate (and her family!) and as many free Kindle books as you like, no questions asked. When we share what we’re reading at Buffer on our Pinterest page or in our Slack community, the selections often tend to skew more toward non-fiction—you can generally find teammates reading books that help us improve at our jobs, under
At Buffer, we value diversity and inclusion. We’ve made efforts to use diversity as a lens for refining our hiring process, writing a new code of conduct, and several other spots even going so far as to make diversity everyone’s job. Conferences, and especially tech conferences, are an area where there is often still a noticeable lack of diversity in presenters. To combat this, there are several incredible lists of female and minority speakers circling around hoping to present conference organi
Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might be wondering, “why is this important to me?” In short, Twitter might suspend your account if you fail to comply. These rules are also encouraging good sharing practices on Twitter
This week on #bufferchat our community had a wonderful time chatting about and sharing some pretty amazing GIFs. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you! 4 pm AEST (Sydney time)
Editor’s Note: Thanks for checking out this post! We’ve released our updated 2021 pay analysis here. At Buffer, we’ve always marched to the beat of our own drum when it comes to how we pay our team. We make our salaries transparent to the whole world. We calculate all salaries with a fully transparent (and publicly available) formula. And we’ve been proud to be part of the Equal Pay Day conversation for the past two years, by sharing our full data in a transparent pay analysis. For Equal Pay D
Making decisions is something we do every day, so I wanted to find out more about how this process works and what affects the choices we make. It turns out, there are some really interesting ways our decisions are affected that I never would have guessed. Luckily, we can take action to improve most of these. What happens in your brain when you make decisions Obviously lots of things take place inside your brain as you make a decision. What I found really interesting were the various t
We’re a fully remote team and have been since our start. We’ve also known the importance of meeting in person since the team started growing. For that reason, we never go too long without finding a way to get Buffer teammates together. There’s just something about meeting in person that you can’t replace with video chats. (Maybe with VR one day!) To make meeting in person possible, we set aside a budget every year to send the whole Buffer te
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post. And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. That’s the problem.” 5Digiday, 2016 While there isn’t a clearcut answer to this quest
We aspire to live by our values at Buffer. This means turning our values into behaviors that positively impact how we treat each other, how we interact with others, and how we see the world. Even still, having values isn’t enough. Especially if we want to create the inclusive organization that we’re striving to become. So to complement our values, we’
Working at Buffer takes many forms. For some, it’s working from home (sometimes surrounded by kids and/or animals), from a coworking space or co-living space or perhaps it’s from a coffee shop. (Psst – we just did a big ol’ survey of more than a thousand remote workers to learn more about these trends in our 2018 State of Remote Work!) When it comes to supporting our teammates, it’s a part of our company values to live and work where you’re happiest and most productive. That means we help fin
As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide 3Instagram business blog, September 2017 . But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram. This is where scheduling comes in. Learning how to schedule Instagram posts is one of the biggest time savers and productivity hacks for social media managers today. And what’s more, scheduling your Instagram posts has many benefits.
This week on #bufferchat our community chatted all about what it takes to make a superstar marketing team, everything from skills needed to favorite tools. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time wor
Editor’s Note: We are so grateful to Deborah Rippol, Buffer’s former and beloved People Success Manager, for all of her contributions to our hiring processes and this post. She had a key role in creating and refining our hiring process, and her expertise continues to positively impact Buffer. P.S. We’re hiring right now; we’d love to hear from you! At Buffer, we try to keep a beginner’s mind: always experimenting, pushing the boundaries of the future of work and aiming for a “what if” mentality
Note to existing Buffer users: We are bringing back two Free plan features: default profiles and an option to turn off link shortening. More on this decision and the complete “why” behind all changes below. Thank you for your support, and we are sorry if the changes came as a surprise. We strive to offer all Buffer customers a seamless, intuitive experience with the product. Recently, we’ve put that experience under the microscope to see where we can improve and how we can better serve our gro
The end of 2017 brought lots of joy at Buffer. It was the best financial position we’d seen ourselves in in a few years and the team was excited to celebrate. Our CEO, Joel Gascoigne , and Director of Finance, Caryn Hubbard added to the celebrations with the wonderful news that they had managed to set aside money for Buffer to donate to charity. The whole Buffer team [https://buffer.com/abo
I recently happened across this Tweet from Mike Kearney about his new R package called botornot. It’s core function is to classify Twitter profiles into two categories: “bot” or “not”. Having seen the tweet, I couldn’t not take the package for a spin. In this post we’ll use try to determine which of the Buffer team’s Twitter accounts are most bot-like. We’ll also test the botornot model on accounts that we know to be bots. Data Collecti
When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds. Sounds easy? But where do you start? In this guide, you’ll learn step-by-step how to create short social media videos
This week on #bufferchat our community chatted about the State of Remote Work, discussing what it’s like to be a remote worker in 2018. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you! 4
Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has helped us grow our social media results. But one thing we haven’t done well is to explain the how: how to run social media experiments. In this post, you’ll learn the six simple steps of running so
At Buffer we regularly hold what we call ‘Snackchats’. These are short & informal presentations of something that we want to share with our team which help to build on our engineering culture and help each other to grow as engineers. Anyone on the team has the opportunity to give these talks ? Once a discussion has been proposed, a day/time can be picked ready for people to grab a drink (and snack!) to take some time out of their day to learn something new. These have been happening at Buffer
Our daily routines can make a huge difference to how healthy, happy and productive we are. I’ve recently tried adjusting my own routine in the hopes of getting more done and wasting less time in-between tasks or activities. While it’s important to understand how your own brain works and what routine will suit your body best, I always find it interesting to see what works for others when planning something new for myself. Amazing routines of 7 successful entrepreneurs In the hopes of
Ever since iBeacons were introduced by Apple in 2013, I’ve been interested in using them in an app. So much so, I ordered some of the very first beacons in the form of an Estimote developer kit . I got them in hand and unfortunately didn’t come up with a project to use them on. However, recently I’ve been working on a side project that would benefit from the enter/exit features of beacons and geofences. Playpal and Beacons PlayPal
Hi there! This is an out of date post that we’ve kept around for transparency purposes. Go here to view the latest version of this post. What comes to mind when you think of remote work? In our experience, it’s not only one image. Remote work comes in many different shapes and sizes. We are a fully distributed team at Buffer, meaning that we have no office and everyone chooses to work from where they’re happiest: both geographically (we have teammates across the world) and functionally (we hav