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Last week we were lucky enough to be able to attend Google I/O in Mountain View, California. Between the two of us we managed to see a good handful of sessions – so we thought we’d both put together this short post about some of the things we discovered and where you can learn more about them. Android App Bundles App bundles are a new type of upload format for your applications that allows you to deliver a more optimized build to your users. Rather than uploading a generated APK to the Google P
Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories. In the feature’s launch blog post Instagram explained : When you come across something in feed that inspires you — like a post from
MRR $1,478,344 ARR $17,740,128 EBIDTA $1,178,687(+38%) Paying customers 82,156(+5.12H%) Q1 Revenue $4,273,171(+3.62%) Cash in bank $6,285,455(+18.74%) Prefer to listen? Here’s the audio version of this post! These first few months of 2018 have been very active for everyone in the social media space, and that was especially true at Buffer. In this report, we’ll go through how we’re dealing with API changes from Facebook and Twitter on our Product and Engineer teams. On the financial side,
At Buffer we invest heavily on Kubernetes. Since we use AWS as our cloud provider, getting services the right permission usually means having AWS keys/secrets in Kubernetes manifest files. In this SnackChat Steven walks through the steps of using kube2iam to eliminate the exposure of AWS keys/secrets. kube2iam: https://github.com/jtblin/kube2iam
Prefer to listen? Here’s the audio version of this post! All Hands, town hall, tea time — there are many names for the meeting where everyone comes together for company updates and announcements. For us, All Hands is not only an exciting time to see everyone’s smiling faces at once but also a big part of our value to default to transparency . Buffer’s All Hands meetings are a great place to openly communicate with the whole company at once. As a fully-remote c
No matter what we do or how well we do it, some criticism is eventually going to come our way. And those moments are often some of the toughest we all face in work and life. Hearing potentially negative things about yourself is probably not your favorite activity, and most of us would rather avoid the awkwardness that comes with telling someone else how they could improve. But what do we lose out on when we avoid these tough conversations? One of the fundamental skills of life is being able to
Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. But that’s not the only way to generate new leads for your business. Nowadays, social media content can play an integral role in lead generation for businesses of all sizes. But how does someone go from viewing a piece of content on Facebook to making a purchase? Look no further than the NFL’s Miami
Up to €20 million… or four percent of your total worldwide annual turnover of the previous financial year, whichever is higher. That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that c
One thing that I noticed immediately when joining Buffer was our emphasis on cultivating positivity. If you take a quick look at our culture deck, you can see the high priority we place on this. Since I joined the team, positive thinking is something I’ve focused on a lot, and it’s been fun to see how spending time with positive thinkers rubs off on me. At the moment, some of us are experimenting with sharing one great moment we had at the end of each day. I’ve found that making this a
F8 is one of the most important conferences of the year for the social media world. And over the past couple of days, Facebook has announced a ton of huge updates for its suite of products including Facebook, Instagram, Whatsapp, Messenger, Oculus, and more. With so much going on, and so many updates and launches, it can be hard to keep up with. So with F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship co
Last week the Buffer team descended on Singapore for our 9th Buffer Retreat. Ever since the first retreat back in San Francisco, I’ve tried to figure out ways to capture the special moments we share together as a team. Since we’re fully remote, these yearly get-togethers can be the only moments we share with others for another year. At our previous retreat in Madrid last year, I added a GIF Booth to the ever growing arsenal of ways to capture
F8, Facebook’s annual developer conference, returns this week (May 1 and 2) in San Jose, CA at the McEnery Convention Center. F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Last year, Facebook wowed onlookers with a range of eye-catching VR features, Messenger updates, and camera upgrades. So what’s ahead for this year’s conference? Recap: Check out our full F8 2017 rundo
Being a fully remote team means that we rely heavily on the tools that can help us connect and communicate with each other from anywhere in the world. One of the main tools our team uses for communication is Slack, a tool that allows us to send quick chat messages with each other either in public or private channels or direct messages. While we love and use Slack constantly, we also set firm bou
“There is no doubt fiction makes a better job of the truth.” ― Doris Lessing One of the most inspiring perks we’re lucky enough to have at Buffer is a free Kindle for each teammate (and her family!) and as many free Kindle books as you like, no questions asked. When we share what we’re reading at Buffer on our Pinterest page or in our Slack community, the selections often tend to skew more toward non-fiction—you can generally find teammates reading books that help us improve at our jobs, under
At Buffer, we value diversity and inclusion. We’ve made efforts to use diversity as a lens for refining our hiring process, writing a new code of conduct, and several other spots even going so far as to make diversity everyone’s job. Conferences, and especially tech conferences, are an area where there is often still a noticeable lack of diversity in presenters. To combat this, there are several incredible lists of female and minority speakers circling around hoping to present conference organi
Keeping Twitter safe and free from spam is a top priority for us. — Yoel Roth, API Policy and Product Trust at Twitter This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might be wondering, “why is this important to me?” In short, Twitter might suspend your account if you fail to comply. These rules are also encouraging good sharing practices on Twitter
This week on #bufferchat our community had a wonderful time chatting about and sharing some pretty amazing GIFs. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times
Editor’s Note: Thanks for checking out this post! We’ve released our updated 2021 pay analysis here. At Buffer, we’ve always marched to the beat of our own drum when it comes to how we pay our team. We make our salaries transparent to the whole world. We calculate all salaries with a fully transparent (and publicly available) formula. And we’ve been proud to be part of the Equal Pay Day conversation for the past two years, by sharing our full data in a transparent pay analysis. For Equal Pay D
Making decisions is something we do every day, so I wanted to find out more about how this process works and what affects the choices we make. It turns out, there are some really interesting ways our decisions are affected that I never would have guessed. Luckily, we can take action to improve most of these. What happens in your brain when you make decisions Obviously lots of things take place inside your brain as you make a decision. What I found really interesting were the various t
We’re a fully remote team and have been since our start. We’ve also known the importance of meeting in person since the team started growing. For that reason, we never go too long without finding a way to get Buffer teammates together. There’s just something about meeting in person that you can’t replace with video chats. (Maybe with VR one day!) To make meeting in person possible, we set aside a budget every year to send the whole Buffer te
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? If you’re not quite sure, don’t be worried. I’m like you. I didn’t know much before I did the research for this blog post. And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. That’s the problem.” 5Digiday, 2016 While there isn’t a clearcut answer to this quest
We aspire to live by our values at Buffer. This means turning our values into behaviors that positively impact how we treat each other, how we interact with others, and how we see the world. Even still, having values isn’t enough. Especially if we want to create the inclusive organization that we’re striving to become. So to complement our values, we’
Working at Buffer takes many forms. For some, it’s working from home (sometimes surrounded by kids and/or animals), from a coworking space or co-living space or perhaps it’s from a coffee shop. (Psst – we just did a big ol’ survey of more than a thousand remote workers to learn more about these trends in our 2018 State of Remote Work!) When it comes to supporting our teammates, it’s a part of our company values to live and work where you’re happiest and most productive. That means we help fin
As Instagram has grown it’s become an integral marketing channel for more than 5 million businesses worldwide 3Instagram business blog , September 2017. But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram. This is where scheduling comes in. Learning how to schedule Instagram posts is one of the biggest time savers and productivity hacks for social media managers to