Blog - Page 21
A collection of 2,500 blog posts
In this edition of #AskBuffer, we go over the best practices for gaining more newsletter subscribers.
Dave grew his traffic newsletter by 2.5x using one simple (and fast) tactic. Here’s how.
Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an
A few months ago it was brought to our attention that spam emails containing inappropriate content are being sent out and that it appears they are coming from a Buffer-owned domain (buffermail.com). The emails are not coming from Buffer or from buffermail. In this post, we’ll do our best to explain what has been happening so far for anyone who has been impacted. To start, many individuals are receiving emails with suspicious headlines like “Hello, email id” or “package waiting.” Those emails a
Making and managing money can be tricky to navigate, and as an online creator, your life is your business. In this article, we’ll cover key tips to help you handle income generation, budgeting, investing, and taxes as a content creator.
In this personal essay, I attempt to tackle my complicated feelings about AI head-on and discuss how Buffer is approaching this technology.
Stress is a normal part of running a business—but there’s a point at which it goes too far. When Ted Browning started having panic attacks from running his restaurant, he knew something had to change. Here’s how he started taking better care of himself while keeping the business growing.
The start of a new year is a great time to reassess your marketing strategy. Here's how these 4 small business owners are doing marketing differently in 2023.
Launching a new feature is an exciting time at Buffer. It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. There's lots of excitement and a lot to celebrate. It's also a significant time for our Support team. A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the p
Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey.
You may have heard the news that ContentCal is shutting down. While it's always sad to see a valued tool go, the good news is that there's another great option out there for managing your social media: Buffer. In this blog post, we'll give you the lowdown on why you should give Buffer a try and how it can help take your social media game to the next level. So grab a cup of coffee and let's chat about all the features that Buffer has to offer. What’s happening ContentCal is shutting down c
We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2023 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm.
If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future. We can only make observations based on data and the cultural landscape and cross our fingers. Keeping that in mind, we — along with experts — outline what we’ve noticed peop
Learn the best practices to take when creating a new social media account for your brand in this edition of #AskBuffer.
In our first installment of 'How I Grew My Small Business,' we take a deep dive into how Janet Hoang turned a high school art project into a successful lifestyle brand.
At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Sophie, our Growth Marketing Manager, presents a deep dive into life as a digital nomad.
LinkedIn is a common marketing platform for small businesses, but Nate Shalev was surprised to find that they found even more success when they were vulnerable in their posts. Here is their strategy for success today.
No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the creative process. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.
Want to know what kinds of content should you be posting to LinkedIn? What’s the best time of day to post it? How many hashtags should you be using? And how does all of this impact LinkedIn’s algorithm?
Mitra analyzes the top-performing social media posts of 2022 across platforms and why they did well.
Even with no content creation background, Michelle Dear managed to grow two TikTok accounts with huge followings for her business in just a matter of months. Learn exactly how she did it along with plenty of tips and tricks for succeeding on TikTok—without it taking all of your time.
We've rounded up several products that would make the perfect gifts this holiday season. Even better, they're all from small businesses you can feel good about supporting.
With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. Here’s how to get started with optimizing your TikTok content for search.
We recently launched a new feature at Buffer, called Ideas. With Ideas, you can store all your best ideas, tweak them until they’re ready, and drop them straight into your Buffer queue. Now that Ideas has launched in our web and mobile apps, we have some time to share some learnings from the development of this feature. In this blog post, we’ll dive into how we added support for URL highlighting to the Ideas Composer on Android, using Jetpack Compose. We started adopting Jetpack Compose into ou
