Instagram - Page 4
A collection of posts on Instagram

We couldn’t be more excited for this one. You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot. We’ve been limited by Meta’s API only to allow Buffer users to connect Instagram Business accounts — until today. Manage all of your professional Instagram p

Thanks to the platform's transparency, we’ve pulled a few key points about how the Instagram algorithm works and looked into how creators might benefit.

"My hand is shaking. How can I draw?" This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. View this post on Instagram A post shared by ANNA SOKOLOVA (@annasokolovaartist) This type of virality wasn’t always the norm for me. When I started working as a professional illustrator and artist more than 15 years ago, I ignored social media for a long time. But when I started teach

We're thrilled to announce that Buffer now supports full scheduling for Instagram Stories—one of the first platforms to offer this unique feature.

Catarina Rivera decided to forgo the quick sales moment of paid ads for slower community-building—and has still managed to grow a multi-six-figure business in just two years. Here are some of the strategies and investments that have helped her grow successfully and authentically.

Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, learn how to marry content and retail in a way that can lead to incredible results.

You’ve probably spotted the magnifying glass on Instagram before — that’s Instagram’s Explore Page. The feature allows users to discover new content and accounts to follow. Instagram uses this space to curate content including photos, videos, Reels, and Stories based on a person’s activity on Instagram. Instagram uses an algorithm that goes through accounts people follow, what kinds of posts they like, and their search history to make the Instagram Explore Page as custom and exciting as possible

Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business.

Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.

Creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that! Get to know Stories Creator and the five free Stories templates we recommend.

If you’re stuck, we’ve put together this list of creators that are creating incredible content with Reels and broken down what we think they do really well that you can replicate. Let’s get into it.

Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.

Assie Khoussa’s ability to show up as herself on Instagram plays an integral role in the success of her small business. Learn how the entrepreneur’s authenticity and relatability won over her customers.

We analyzed the 184 posts @Buffer published on Instagram to figure out if carousel posts get more engagement. For us, they do (by 2.37%), but it’s more complex than you might think.

In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.

Instagram Reels proved to be the key marketing strategy allowing these small businesses to prosper.

Getting started with Instagram marketing isn't as difficult as you might think — and using Instagram can increase sales by improving customer engagement and loyalty.

Whether you’re looking to gain followers, boost sales, or serve your audience on a wider scale, take a page from the playbook of these small business owners, with the confidence that—whatever changes may come to Instagram—they’ve worked for business owners just like you.

Getting your Instagram account hacked is a serious situation—there’s no guarantee that you can recover a hacked Instagram account. And even if you eventually regain control, the account recovery process is time-consuming and frustrating. If you use Instagram to promote your business, sell products, and connect with your fans, that could mean going days without access to a crucial social media channel. And since many hackers use the Instagram account to scam other Instagram users, you risk losin

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

So you’re thinking about switching to an Instagram business profile, but you’re not sure how to do it or why you should? We’ve got you covered.

Unlike regular Stories that disappear after 24hrs, Stories Highlights can live on your Instagram profile permanently. Highlights offer a great opportunity to drive attention to important content and details about your brand.

In this post, we give you a behind-the-scenes look at how a candle company leverages social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again.

Everything you need to know to get your Instagram page and posts optimized to drive sales for your business.