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A collection of posts on Instagram

InstagramFeb 4, 2019
How to Create Facebook and Instagram Stories Ads That Get You Results

This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Alfred Lua discusses the power of stories ads, and how we use them at Buffer. Businesses have been shifting their advertising budget from Facebook and Instagram feed ads to Facebook and Instagram Stories ads due to the lower costs and

InstagramFeb 4, 2019
How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Prefer audio? Press play to listen to this post. This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. “We all had what I guess you call ‘real jobs’,” Jay Perkins told me. Back in 2013, Jay worked at Bigcommerce, an

InstagramFeb 4, 2019
How Instagram Helps Callie’s Hot Little Biscuit to Serve Over 250,000 Customers Per Year

This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of

InstagramNov 15, 2018
Introducing Stories Creator: Quickly Create Thumb-Stopping Content for Stories

As a social media marketer, a big part of your job is to build awareness of your brand and drive conversions on various social channels. This could mean creating an engaging video for Facebook. Planning out and scheduling your tweets for the week. Writing a thought-provoking article for LinkedIn Pulse. The list goes on… You do all of this because you want to use the unique, native features of each channel to connect with your audience. You want everyone to have the best possible experience e

InstagramNov 8, 2018
We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

An incredible 500 million people around the world use Instagram Stories on a daily basis (with that number rapidly growing by the minute). Besides being an interesting and fun way to connect with friends and family, Stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. But where do you start? And what makes for great stories content? We partnered with Delmondo to answer these questions, and more! Together we analyzed more than 15,0

InstagramNov 1, 2018
Should Small Businesses be on IGTV? (and 3 Quick Ways to Test It Out)

Repurposing your content across channels is a great way to get the most from your social media strategy. However, sometimes, certain channels will perform better than others. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 million subscribers), it was watched almost 30 million times. The same video on their Facebook Page (2.8 million fans) was watched 4.7 million times. A snippet of the video on their Instagram account (4.3 million followers) was watc

InstagramOct 16, 2018
3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates. With more than 25 million Instagram Business profiles, and more than 2 million advertisers, Instagram is constantly evolving, testing new features, and experimenting with new ways to increase the value businesses can get from its platform. For example, in June 2018, Instagram unveile

InstagramSep 13, 2018
AJ&Smart Has Generated More Than €2 Million in Sales from Social Media: Here’s How

* Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. * Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business. * Social media has helped AJ&Smart’s client base to go global. It was a cold January morning in Berlin, Germany, and Jonathan Courtney was feeling a bit stuck. Nearly six years had passed since he founded design ag

InstagramFeb 11, 2017
A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More

Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 4,950,000,000 video views daily. Time spent watching video on Instagram is up more than 80% year over year What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. You need …

InstagramFeb 7, 2017
What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics

In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. Twitter has recently relaunched Vine as a camera app enabling users to capture and share short-form video on the platform. And more than 10 billion videos are watched on Snapchat every day. So it’s clear video is inc

InstagramMar 9, 2016
47 Amazingly Talented Artists and Designers to Follow on Instagram

There you are, hunched over your laptop trying with all your might to write a catchy headline or design an engaging graphic…and you’re feeling stuck. We’ve all been there. And the truth is, more often than not, it takes a lot of effort to be creative and come up with something truly unique and eye-catching. Thankfully, there are plenty of amazing designers and artists out there to provide some much-needed inspiration, and many of them have opted to use Instagram as a place to catalogue their p