Blog - Page 82

A collection of 2,569 blog posts

ToolsSep 29, 2014
How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers

We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next—though the list won’t be quite as huge. The built-in tools that Facebook offers to business pages an

BufferchatSep 26, 2014
Curation Ideas and Community Strategy From About.com: A Bufferchat Recap

VP of Social and Community at About.com, Matthew Knell , joined us for #bufferchat to discuss content and community strategy. Check out the full Storify recap here . Why is strategy so important for community? From Matthew: “In general, strategy is a roadmap: should always follow in form “objectives - tactics - goals - results” ““It’s also important to make sure you are in s

17 Quick Wins to Boost Your Social Media Marketing Right Away

When I set up a daily to-do list , I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there are the quick wins. I love the quick wins. These are the tasks that can be done in a matter of minutes. They’re super fast fixes or experiments that

OpenSep 25, 2014
The Happiness Hero Approach to Customer Service: A Bufferchat Recap

On September 10th, with all of the Buffer team members gathered in New York for our working retreat, the team of Happiness Heroes joined forces to lead a #bufferchat discussion on customer service (and cute animal gifs). Connect with the dynamic individuals offering support and smiles to Buffer’s community every day: (in order of photo, left to right) Dave , Colin (the Happiness Engineer), Adam , Nic

Self-ImprovementSep 24, 2014
Yoga (and Mindfulness) is in Everything We Do

The other day I was discussing with my teammate and friend Carolyn how it had been months since the last time I attended a yoga class. I’ve been thinking about it occasionally and getting annoyed with myself for not practicing—almost feeling stressed.  Like many other things—for example, blogging —I often ind it incredibly hard to get back to things that I “should” be doing. The str

BufferchatSep 24, 2014
Getting Creative with your Marketing: A Bufferchat Recap

The owner of Brand Driven Digital and founder of the Social Brand Forum Conference, Nick Westergaard , stopped by #Bufferchat to talk about how to get creative in your marketing. Check out the Storify recap here for the full conversation and even more amazing insights from the #Bufferc

OpenSep 23, 2014
Zero Notifications: The Phone Hack That Could Change Your Productivity Forever

A while back, my co-founder Leo gave me an interesting suggestion: he said I should try disabling all notifications on my iPhone. I find this suggestion especially interesting because it is one that goes against the normal phone setup. It’s so usual to stick to how things are, and with iPhone apps the easiest thing to do is to “allow” all those notifications. It seems almost odd to even consider doing things any other way. I chose to go along with Leo’s suggestion, although I was admittedly q

Self-ImprovementSep 22, 2014
Anything Is Possible: How to Achieve Your Goals and Chase Your Dreams

Rest, and think. What does your ideal day look like? When do you wake up ? Who do you spend time with? What do you do? What does your ideal work look like? What do you create? How does it make you feel? Where are you [https://blog.bufferapp.com/how-to-optimize-your-environment-for-creat

AnalyticsSep 18, 2014
5 Unique Ways to Measure and Evaluate a Social Media Campaign

We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review the Buffer social media stats. How can I evaluate and optimize my best social media content? Where do I even start? Having asked the question myself so many times, I’ve found a few different options for analyzing how social media content performs. I’m still experimenting with which way is best, and I’m happy to share with you all the many different ways I’ve tried so far.

ReportsSep 17, 2014
SEO Mysteries, Content Upgrades and More: The Buffer August Content Report

Note: Updated Sept. 18 based on more details from Google’s John Mueller in the comments. Thanks again, John! We’re so grateful for Google’s help and guidance in solving our mystery and fixing our errors so quickly! The month of August gave the Buffer Crafters an unexpected SEO mystery to solve. When Google announced that https would become a ranking signal , we switched our Buffer Social blog over to https—and sub

ResourcesSep 16, 2014
23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read

Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources? In digging through my bookmarks and starred articles , I noticed a growing list of awesome stories and helpful links . If I threw them all together, it’d make for quite the collection! I’d love to share with you what I’ve got so far, and it’d be awesome if you

ResearchSep 11, 2014
How to Effectively and Accurately Use Data to Inform Your Social Media Decisions

The ideal length of a blogpost is six minutes and 1,500 words. So every blog post you write should aim for that golden, gooey length, right? Well, there’s a bit more to it than that. We love digging up the latest stats and best practices on ho

OpenSep 10, 2014
43 Science-Backed Health Hacks for Busy People

Have you ever discovered a life hack just when you needed to hear it? The timing and the solution perfect, and the next step so obvious that you acted immediately and have stuck with it ever since? When it comes to health, sweeping life changes are especially difficult to implement and even harder to sustain. But in my experience, it’s the small changes you adopt, maintain, and love that add up to a meaningful long-term difference. I’ve been collecting a list of these kinds of fitness, diet, h

Online MarketingSep 10, 2014
How to Sound Human: Data-Backed Keys to Making Your Voice Stand Out From the Online Noise

Every single day, 4.75 billion posts go up on Facebook. To put that number in perspective, there have only been 129 million books published since the beginning of time, with an average word length of 64,000 words. That means we are publishing more content (by number of words) every single day on Facebook than is contained in every single book published since humans have existed! For us marketers, it’s our job to

Online MarketingSep 9, 2014
The 5 Techniques That Increased My Conversion Rate by 134.85% in 60 Days (You Can Do the Exact Same Thing)

This may sound crazy, but here it goes… Building your email list isn’t as hard as you think. Really. In fact, when you know what to do and how to do it, list building is pretty darn simple. How do I know? I struggled with my blog’s conversion rate (1.4%) for over a year. That is, until I discovered the 5 secrets that I’m going to reveal to you in this post. Aft

Self-ImprovementSep 9, 2014
6 Life Lessons I’ve Learned in Urban Homesteading

In February, my husband and I jumped head-first into urban farming — starting our summer garden from seeds. It then developed into an even larger endeavor when we added 13 chicks into our home. And then four ducks. And then three more chickens… The past several months have been a blur between brooding chicks, building coops, free-ranging, fixing fencing, gardening and finding eggs. As I look back upon these summer months, several distinct themes come to mind — and boy, do they ripple beyond ou

ReportsSep 8, 2014
Buffer August Update: $338K MRR ($4M ARR!), New Team Structure, Exploring a Small Funding Round

In August I think we really found our stride in a lot of ways, and hitting $4M is a huge milestone. At the same time, our MRR growth the last two months has been a lot lower than we’d like – 5% or 6% is not ideal for us. I’m confident with our hard work and new teams set up we can pull that up. (I also want to share some of July’s numbers—I went on vacation right at the start of the month and let the update slip by.) Traction update July * New users: 65,712 (Total: 1,663,761, from 1,598,049

OpenSep 8, 2014
How To Be Happier, More Influential and Well-Liked: 7 Tricks From Non-Fiction that Make Life Easier

My world at Blinkist revolves around books : self-help books, psychology books, books on business and marketing and persuasion. They’re full of colorful anecdotes and tried-and-true strategies for making just about anything in life easier or better. While having multiple options for mastering a skill [https://blog.bufferapp.com/why-practice-actually-makes-perfect-how-to-rewire-your-brain-for-better-

Tips / How ToSep 8, 2014
71 Ways to Write a Social Media Update: Specific Tips to Engage Your Followers

I’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop. I’ve got several go-to moves when I’m writing social media updates, too. Title case. Text only. Signatures. I imagine you’ve got your own favorites, too. Combined, there are a litany of ways to compose, style, and organize a social media update, even in just the words we use in our updates. I’m always on the look out for new experiments to try [https://buffer.com/resources/inbound-marketing-5-year

BufferchatSep 6, 2014
Social Media Trends and Tools Every Marketer Needs to Know

Social media tools expert Ian Cleary from Razor Social joined us for Bufferchat to discuss social media trends tools from 2014 and looking ahead to 2015. Check out the full Storify recap here ! Social Media Tool Trends in 2014: A1: Bigger players acquire smaller tool providers @socialbakers bought @postacumen , @

BufferchatSep 5, 2014
The Ultimate List of Social Publishing Tools: 87 Key Resources for Creating and Sharing Online

Jason Keath from Social Fresh Conference joined us this week to discuss all the social media tools needed for social publishing, blogging and more! Check out the highlights of the chat on Storify here! Here are some of the tools covered in the chat (though some might fit into multiple categories). Daily Social Publishing * Tweetdeck * Coschedule * ClicktoTweet * Buffer * WordPress * Photoshop * Mention * Hootsuite * SumAll * BuzzSumo * Twitter * YouTube * Facebook * Daily app

Tips / How ToSep 4, 2014
30 Little-Known Features of the Social Media Sites You Use Every Day

When I first set foot in Disneyland, I race to the most famous rides first—Splash Mountain, the Matterhorn, Indiana Jones, all the biggest and best. Little do I know there are just as many hidden gems and overlooked attractions that I’ve likely missed in my sprint for the headliners. Social networks are a little like Disneyland in this regard. There’s so much to see and so much to do that some of the fun stuff is bound to slip through the cracks. Which features of Facebook, Twitter, and the ot

OpenSep 3, 2014
The Healthiest Way to Work: Standing vs. Sitting and Everything in Between

Five or more hours of sedentary sitting, according to Dr. David Agus , is the health equivalent of smoking a pack and a quarter of cigarettes. Yikes. Yet, sitting around is something we get plenty of practice at. Reading and writing and creating on a computer makes for big chunks of sedentary time. If you’re reading this post right now, are you sitting down? How long have you been sitting? It’s a topic that I think of often

OpenSep 2, 2014
Mike San Román is Buffer’s Newest Web Developer

I’m so happy to announce that Mike San Román will be joining our team as our next web developer! Mike will be focusing on our Buffer for Business offering. In the short time Mike has been working with us, he’s accomplished quite a lot. Mike focused on understanding our Business customers through survey forms and running various experiments. He’s also implemented some key performance improvements including client side caching with IndexedDB. Since launching our