Blog - Page 82
A collection of 2,463 blog posts
No matter what you do in life, chances are good you’re reliant on some kind of a community. People to read your writing. Social sharers to spread your message and curate your content. Customers to review your products or services and tell their friends about you. Communities work because they’re built on relationships, and during the early stages of any new project, you need all the strong relationships you can get. The community you grow will be the source of your very first (and potentially
I’m thrilled to announce that Octavio Aburto has completed his 45-day Buffer Bootcamp and is joining us full-time as Buffer’s newest Happiness Hero! Hailing from Mexico, Octavio supports both our English- and Spanish-speaking customers. Adding another language to the list at Buffer has been a huge benefit, especially for the Happiness Team. Octa is our first Spanish-speaking hero, and he is also much more than that. :) Everything is a bit brighter with Octavio ref
I’m so pleased to announce that Nicole Miller has completed her 45-day Buffer Bootcamp and is joining us full-time as Buffer’s first Community Champion! When Nicole joined Buffer, a few things immediately changed. First, she started taking amazing care of our community, and Buffer stickers have now gone to all corners of the world. Second, the pet-to-human ratio at Buffer increased significantly. And third, she took Buffer’s handwriting-legibility average to n
I’ve had a few different experiences in my past that made me reach a big realisation. What I’ve discovered is that the context of any situation is very important. Hiten Shah clearly already understands this very well. This Tweet from him is what tipped me over the edge to share some of my further thinking around context: Get context before you give advice. — Hiten Shah (@hnshah) August 30, 2012 [https://twitt
Do you measure the return on your social media investment? It seems blasphemous not to, yet that’s exactly the direction we’re experimenting with at Buffer. We’ve recently shifted our focus toward email list building along with continued traffic growth. These metrics are common enough; it’s what we’ve stopped measuring in lieu of email that is most unique and notable. We no longer focus on social media ROI. It’s strange but true. We’re a social media blog that does not emphasize social media
Not only do we strive for personal improvement every week at Buffer, those of us who work on the blog here get the opportunity to dig into the science of self-improvement in many different areas. Here are a few resources for improvements that might be on your list: • 6 Research-Tested Ways to Improve Your Memory • 8 Ways to Improve Your Morning Routine [http://blog.bufferapp.com/youve-got-25000-mornings-as-an-adult-8-ways
Important update: We’re retiring the Daily app and Suggestions feature – beginning August 1, we’ll start turning off Suggestions in phases. Read more… Buffer’s mission has always been to do one thing really well: make it super easy to share great content. We think our web app and mobile app make it pretty easy to share, so what about the second part of our mission? How can you stock up on great articles and photos to share? Finding great content—the kind that moves you, makes you think, or st
I’m excited to share the details for Buffer’s progress in May. If you want to read our update from April, you can take a look here . I’ll keep it short this month, just wanted to give you an update on our latest progress. Traction update • New users: 60,000 (Total: 1,537,000, from 1,477,000: +4.1%) • Daily active users: 40,000 (last month also 40,000) • Monthly active users: 156,000 (down from 157,000: -0.6%) • Monthly Recurring Revenue (MRR): $283,00
Where do blog post ideas come from? This one came from someone else’s headline. We are constantly inspired by the amazing work of others, and we owe a lot to the deep thinking and amazing resources that are readily available within the industry. How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open. Copyblogger gave us the inspiration for this post. One of their recent headlines mentioned “idea curation,” a new-to-us term that really
How do you balance the necessity of highly secure passwords with the utility of easily recalling them all? It’s a question I mull each and every time a security breach happens. When the Heartbleed vulnerability was discovered last spring, the mandate was for everyone to change all their passwords right away. It’s still on my to-do list. I cringe at the thought of getting hacked, and I also cringe at the thought of taking the time and mental energy to do a complete overhaul of my favorite passwo
If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next. A current issue that many are facing is the decline of a post’s organic reach. Marketers have had their organic reach cut by more than half with their Page’s published posts. This change is caused by a deeper und
Many people around me have a pretty good artistic side: Music, painting… they are crafters of all sorts, they can truly create things out of thin air! As for me? Well, I’m not a gifted artist. I shouldn’t be allowed to sing outside my shower and I still struggle to draw a smiley face. For a while, I thought the artistic road wasn’t something for me, period. Yet, the thing is, even though I can’t create very much, I still have pretty strong opinions about what I like. Curating creativity It t
We love to make decisions and form strategies based on statistics. It’s why we A/B test and how we change directions on our social sharing. Who doesn’t love a good statistic, especially one that has an actionable next step? You’re likely to find a sea of statistics for social media—I know I’m amazed at how many are out there. My favorite finds are those that are just a bit surprising or unique or even counterintuitive. I’ve saved some of the best social media stats I’ve found over the past fe
During the journey of building Buffer , I’ve had some truly fantastic moments. I’ve reached some defining milestones. New doors have opened for me, and it has been great. Looking back to when I started Buffer , even though I had learned a lot from my past startup experiences, I truly didn’t know what I was doing and I approached everything with that mindset. I was out there to learn an
Our second weekly #Bufferchat focused on personal improvement . Thank you to everyone who was able to participate! Here’s a brief overview of the amazing discussion: Some personal development goals of attendees * Leverage natural talents and strengthen discipline to work smarter * Improve video production skills [https://t
Hi there! This is an out of date post that we’ve kept around for transparency purposes. Go here to view the latest version of this post. Being a distributed team as Buffer is has a few special challenges, many of which we’ve talked about here on the blog. :) Working out our office perks isn’t one we’ve
If you’ve been to any of Buffer’s social media accounts recently (take Twitter, for instance), you may have noticed that the lion’s share of stories we share come from us. We tweet our own stuff. We toot our own horn. It would certainly seem that we are in the minority with this strategy. There seems to be a a fine line between sharing enough of your own stuff and sharing too much. Most people would rather err on the side of just enough (or even less) in their social media strategy. We all wan
If you’ve ever tried to work on a few different elements of your life at once (say, exercise, eating well and learning a new language) you’ve probably found that it’s a delicate balancing act. Some days you’re really rocking one category while the other takes a backseat. Some days all are making incremental progress. And some amazing days, you make big strides in all your areas of change. Self-improvement can be like one big game of Whack-a-Mole that
May was a huge month for the Happiness Team at Buffer. We began the month answering 50% of emails within 1 hour and finished it answering 80% of emails within 1 hour. This results in a palpable difference in the happiness of our customers. Huge congratulations to the Happiness Team! How we keep in touch as a distributed team (meaning: no all-hands meeting) We each enjoy the luxury of living in the place that makes us the happiest , and we u
One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there are tons of conversations, communities, articles and so much more just waiting to be discovered online. The trick is: How do you find all of the information online that’s relevant to you and your interests and bring it back in such a way that you can make use of it all? The answer, for many b
Reading is a part of the lifeblood here at Buffer — it’s engrained in our focus on self-improvement and a huge part of the employee perks . From Day One as a Buffer team member, you’re given access to a free Kindle Paperwhite and all the free Kindle books you like. Amongst the team, we love seeing what everyone is reading as new books are posted into our Hipchat room and Facebook Group. Many t
How would you like everyone on your team to see every email that you send? At Buffer, we love it! Our value of transparency extends all the way to the inbox. Every email is public within the team. Every bit of communication gets shared. Everyone knows everything. There are no secrets. If this seems like a radical idea, well, it kind of is. I came from a traditional office environment where email was as standard as it comes: You emailed only those people who needed to know. You cc’ed folks some
Daily by Buffer is Buffer’s new content suggestion app available for iPhone, allowing you to add content suggestions to your Buffer each day through a simple interface. This is how it was built. While updating Buffer for iPhone for iOS 7 we launched content suggestions within our web app, which give users a variety of posts each day that can be added to their Buffer queue to help it stay topped up. Towards the end of developing the iOS 7 update a few of us developed the idea of building a simil
Notice anything different about your Facebook page? Facebook is in the process of rolling out a series of changes for all business pages , tweaking the design and layout in a number of small but significant ways, giving opportunity to marketers to make the most of what’s new. So what is new