Blog - Page 77
A collection of 2,469 blog posts
If you’ve read any lists on Twitter tips , whether for beginners or for experts , you’ve likely come across the common advice to use Twitter lists. Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience. There’s also a number of unique ways to go about them. I researched the topic and found 23 popular
You’ve been sharing to social media for some time now, and you’re synthesizing all the great advice out there about what to post, when to post, and how to measure. Awesome work. You’ve got the content part down pat. Now here’s the next layer: The emotion behind the social media update. What feeling does your update impart? How does someone feel when they read your update? These are big, ethereal questions, and significantly different than discovering great content and finding the best litera
One of the things that has fascinated me most about ancient Greece and Rome has always been the idea of oracles. If you’ve seen the movie 300, you might remember the scene in which Leonidas has to consult the oracle, which will decide whether the Spartans will go to battle or not. You can almost grasp the frustration of the Spartan king. He’s not in control. He has to rely on the priests and only the priests are able to understand the oracle’s advice. He feels powerless, as he has to follow wh
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social media accounts , seeking that sweet spot of targeted, valuable, engaging updates. You do this all day, day after day. Imagine having some tools on hand that make these daily activities even easier. Tony Restell understands
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social accounts, seeking that sweet spot of targeted, valuable, engaging updates. You do this all day, day after day. Imagine having some tools on hand that make these daily activities even easier. Tony Restell understands these challenges of social media sharing like few others. As founder of Social-Hire.com, Tony works with multiple recruiting clients at a time on their social media stra
There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. But what about social media — where holding attention is harder than ever before? Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media. If you don’t stop the scroll and give t
Happy October! In September, our entire team traveled to New York, NY, to work and play all together for our semi-annual company retreat. (Retreats occur every 5 months, so that they fall on a different month each time. This alleviates one of the challenges of scheduling everyone to travel. This way, if retreat falls over an important personal date or event like a family member birthday, it will change the next year.) Similarly to April, this put a big dent on our customer service numbers. We f
Erik Fisher , an author , podcaster and community manager at Social Media Examiner , stopped by #bufferchat to discuss Facebook marketing tips and engagement! Check out the full Storify recap here! [https://storify.com/Bu
The very first Buffer blog post—Want to Tweet While You Sleep? —was published in January 2011. Three-and-a-half years and 595 posts later, we’ve covered a lot of ground, learned a huge number of tips and tricks that make
You don’t need to ask IT whether your coworkers are on social media during the workday. It’s like asking if they are breathing. And that can be a great thing. Studies have shown that employees can post, tweet, and pin and still perform at peak levels—maybe even more productively than their less plugged-in counterpart
A few months ago, Joel discovered a fascinating book that he shared with all of us on the team. The title of the book was “The Decision Maker ” and it proposed a radically different idea to how companies are run. In short, it put traditional management on its head. Instead of higher-ups making decisions, often far removed from the real problems that
Update – we launched Pablo a new tool to create beautiful images for your social media posts in under 30 seconds You can use Pablo right from the get-go, no need to login or create an account. Just quickly create amazing images super fast. You can try out the first version of Pablo right now – no login
How do you know when spaghetti is ready to eat? Throw a noodle against a wall and see if it sticks. It’s a super simple hack for Italian dinner night. It’s not such a great metaphor for social media goal-setting. That being said, I have participated in more than my fair share of spaghetti strategy sessions, often times contributing to the “see what sticks” mentality with my suggested goals. It’s an area I’d be keen to improve. Have you ever felt a bit unsure when coming up with goals for your
When you find yourself using a product or tool on a daily basis, you get to know the tool inside and out, including all the helpful shortcuts and little-known features . We’d love to share our Buffer secrets with you. Here are some of our personal favorite Buffer features that might have flown under your radar. Enjoy! 1. Share to multiple profiles in one click with Groups Imagine you’ve got an update to share with your
Social media advice seems to come in two flavors: what to do and how to do it. Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t
When it comes to planning where to spend your marketing budget effectively, advertising on social media is one of the most sound investments you can make. I often speak to marketers who are just getting started with online advertising, and I offer the same advice at the start of each call. Advertising is complex; it’s never a set-it-and-forget-it process. It requires testing and checking, and experimenting with all forms of advertising offers the best chance of showing you what is truly effecti
Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. At Buffer, we’ve recently made a big change to how we build products and use the Lean Startup methodologies much more closely. It followed what I’d call a phenomenon that Hiten Shah , one of our closest ad
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is next—though the list won’t be quite as huge. The built-in tools that Facebook offers to business pages an
VP of Social and Community at About.com, Matthew Knell , joined us for #bufferchat to discuss content and community strategy. Check out the full Storify recap here . Why is strategy so important for community? From Matthew: “In general, strategy is a roadmap: should always follow in form “objectives - tactics - goals - results” ““It’s also important to make sure you are in s
When I set up a daily to-do list , I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there are the quick wins. I love the quick wins. These are the tasks that can be done in a matter of minutes. They’re super fast fixes or experiments that
On September 10th, with all of the Buffer team members gathered in New York for our working retreat, the team of Happiness Heroes joined forces to lead a #bufferchat discussion on customer service (and cute animal gifs). Connect with the dynamic individuals offering support and smiles to Buffer’s community every day: (in order of photo, left to right) Dave , Colin (the Happiness Engineer), Adam , Nic
The other day I was discussing with my teammate and friend Carolyn how it had been months since the last time I attended a yoga class. I’ve been thinking about it occasionally and getting annoyed with myself for not practicing—almost feeling stressed. Like many other things—for example, blogging —I often ind it incredibly hard to get back to things that I “should” be doing. The str
The owner of Brand Driven Digital and founder of the Social Brand Forum Conference, Nick Westergaard , stopped by #Bufferchat to talk about how to get creative in your marketing. Check out the Storify recap here for the full conversation and even more amazing insights from the #Bufferc
A while back, my co-founder Leo gave me an interesting suggestion: he said I should try disabling all notifications on my iPhone. I find this suggestion especially interesting because it is one that goes against the normal phone setup. It’s so usual to stick to how things are, and with iPhone apps the easiest thing to do is to “allow” all those notifications. It seems almost odd to even consider doing things any other way. I chose to go along with Leo’s suggestion, although I was admittedly q
