All posts - page 59
A collection of 2,592 blog posts
I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕ Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here are a couple of reasons why I love them: 1. When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use. 2. When
How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high! Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza, and all of the other group members (now nearly 15,000.) After years of following his work, I had the pleasure of chatting with Daniel about his best practices for building a truly e
Do you remember the last time you focused solely on one project — a big personal or work-related task — until it was finished? Recently, our data team tried this with a stretch of two full work days they called “hack days.” Four projects came about as a result, as well as a host of other benefits for the data team (and entire company!) Read on to learn more about the experiment, the process and how you could try an event like this for your business or team. In need of focus time, an idea
What is it that the customer wants? What is the problem they face each day? What services are they hiring out for that we could meet with a bit of software? What if we could help people create better social media ads? What if that isn’t quite the problem, but rather tracking and spending ad dollars wisely? What if…? What if….? What if…? Sometimes a series of “what ifs” or “whys” can lead to new and exciting places. For three Buffer teammates, an exploration of “what ifs” created a whole new
Social media offers a huge opportunity for you to reach and connect with people in creative ways . Via great content . Hilarious cat GIFs . Amazing brand stories . Social media helps strengthen relationships, and stronger relationships increase the likelihood of someone recommending you to their friend
The art of Facebook marketing in 2016 is one that is constantly evolving. Tweaks to Facebook’s algorithm look to drive a more pleasant user experience while brands and individuals share more and more organic and paid content everyday. But some brands continue to drive hundreds of thousands of engagements on Facebook each month regardless of the influx of content. The Next Web is one of those brands! We had the pleasure of speaking with Matt Navarra, Director or Social Media and Head of Content
Buffer is a remote company; we are a team of 80 people operating in 11 different time zones, and we don’t own any offices! At Buffer, everyone gets to work from the place they feel the most comfortable in. This lifestyle opens up a lot of possibilities: Some team members decide to pack up and go traveling, while others embrace family life to the fullest from their home office. This freedom also requires us to be more disciplined when it comes to working together — particularly when it comes
Editor’s note: Join the journey of Buffer’s data analyst, Matt, as he and his wife and two dogs travel across America in an RV while working remotely! This is the first post in an ongoing series. And they’re kicking off their voyage today, October 7th! Go, Matt and Jenna! On a Friday evening in late October, 2015, my wife, Jenna, and I were back-porch philosophizing over a bottle of Tuscany red blend wine at our home in Boulder, Colorado. We can’t remember whose idea it was to begin with, but
Buffer Marketing Report September 2016 * Last month’s report * All marketing reports * All Buffer reports Key Stats Buffer signups 12,422 +25.7% Buffer for Business trials 1,034 -13.7% Social blog sessions 1,227,494 -2.7% Email subscribers 97,205 -3.6% NPS 56 -1.7% Last summer, in a tiny Icelandic coworking space on a Buffer team retreat, we recorded the very first episodes of the Buffer marketing podcast. More than a year later and sans thos
Buffer Product Report September 2016 * Last month’s report * All Product reports * All Buffer reports Weekly active users (Awesome + Individual plans) 165,180 +5.1% Weekly active B4B users 4,854 +2.4% B4B Monthly Recurring Revenue $473,425 +4.6% Social updates sent by B4B users 2,998,879 -0.7% Users starting B4B trials in September 5,796 -44.4% Converted B4B trialists 410 +30% Users ended their trials in September 8,064 -15.1% In
Buffer People Report September 2016 * Last month’s report * All People reports * All Buffer reports Key Stats Applicants 505 +49% Open blog posts published 17 +2 Open blog visitors 133,309 +2.4% Bimonthly team NPS score 60% If we’re known in particular for any of of our 10 core values, it’s probably the value of “default to transparency.” We share our salaries and salary formula, our revenue, our equity, even our emails. We have a transparency
Respond Report September 2016 * Last month’s report * All Respond reports * All Buffer reports Key Metrics Customers crushing their support queue in < 2 hours 82% Paying customers ? 82 MoM growth -4% Respond 2 launching in late October! We’re so excited to announce the upcoming release of Respond 2. It’s the culmination of many months of learning and hard work, and the product has been built from t
Buffer Happiness Report September 2016 * Last month’s report * All Happiness reports * All Buffer reports Key stats in September Responses within 1 hour 36% -24.7% Customer satisfaction score 91 Email conversations 11,698 +39.5% Twitter conversations 5,956 -29.9% Hour avg. Twitter response time 4.2 +27.2% Onboarding Webinars hosted 8 September and in the Northern Hemisphere, autumn has begun. This means people are back from vacation an
Buffer People Report September 2016 * All People Ops reports * All Buffer reports Key Stats Team members 79 Revenue in cash receipts $996k +1.2% MRR $987k +4.6% ARR $11.8m +5.0% Debits $854.5k –6.1% Profit $122k –1.9% We have $1.56m in the bank as of September 30, which is a good signal! We continue to be cashflow positive, and plan to remain as such. In September, we’ve worked hard on a few topics, especially improving at forecasting o
Buffer Engineering Report September 2016 * Last month’s report * All Engineering reports * All Buffer reports Key stats Requests for buffer.com 196 m Avg. response for buffer.com 226ms Requests for api.bufferapp.com 1.04 b Avg. response for api.bufferapp.com 86.8 ms Bugs & Quality * Code reviews given: 68% of Pull Requests were reviewed * 4 S1 (severity 1) bugs: 4 opened, 3 closed. (42% smashed) * 24 S2 (severity 2) bugs: 9 opened, 13 closed (59
Each year after Apple’s World Wide Developer Conference we switch most of our focus onto a bigger update to our Buffer iOS app to build out support for the newest iOS features and changes. This year was no different, but this time we also focused a bunch of time on performance and future proofing. New version of iOS = new changes to Buffer iOS app During the time after WWDC, we typically will run through the app and adjust our minimum target to the previous iOS release. In this case,
On September 14th, I celebrated my first Buffversary — a year at Buffer, a social media management startup. I thought it would be a good opportunity to take some time to reflect on the past year and share some of the things I learnt. A bit of background: I’m a Community Champion and I have been working on our community initiatives such as our weekly #bufferchat and our Slack community. Recently, after the Marketing and Community team combined forces, I have started working on a few marketing pr
Instagram is the go-to place for over 300 million people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? Well today, we’d love to dive head first into that topic and share: * How to set up a killer Instagram profile * The importance of goal setting and how to creat
Understanding the consumer behavior of younger generations is one of the most talked about subjects in marketing today. Particularly when it comes to Millennial marketing. But what if you could look inside the mind of a successful Millennial marketer? At 27 years young, Everette Taylor is a 4-time entrepreneur and is currently serving as Vice President of Marketing for a fast-growing and revolutionary mobility company called Skurt. We had the pleasure of speaking with Everette about what it’s
In Buffer’s history we’ve tried many different experiments that have soared – or flopped. Some with our culture. Some with our management structure (or lack thereof!). Some with launching products. If a belief or philosophy hasn’t been examined recently, we like to take a closer look and perhaps try something new. We feel that one of our biggest responsibilities as a transparent company is to share the story of these experiments – what went well, and what went wrong. On our customer service t
The ability to create Twitter Moments is being rolled out to all users. Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely. The below video from Twitter explains a little more about how Moments work: pic.twitter.com/boP59z64dH — Twitter (
Every employee at Buffer can take a full day or two half-days off each quarter to show gratitude by volunteering or otherwise contributing to their community, wherever they may be. Here’s more detail about the program!
What should you do if you want to become the best at what you do? There’s probably a long list, with lots of options. One thing we’re particularly fond of at Buffer when it comes to improving ourselves is listening to podcasts relevant to our niche and industry. In our case, that means social media podcasts! What we love about podcasts is that they make it easy to hear from industry leaders and talented folks about their experiences and advice (which we might not be able to read about anywher
What is it like to be the Director or Social Media for one America’s largest and most engaged universities? With more than 1,000 social media accounts to oversee and an audience base of over 6 million, Nikki Sunstrum, Director of Social Media at the University of Michigan, knows what it takes to reach and engage with a large demographic of people from prospective students to parents to proud alumni. We had the pleasure of speaking to Nikki about what it’s like to be the Director of Social Medi