Blog - Page 40
A collection of 2,507 blog posts
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV, marketers and businesses have their hands full. That’s why we’ve created what we call “Minisodes” on the Buffer Podcast – The Science of So
As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The underlying problem? We badly want to “do it right” so much that we end up not doing it at all. Perfectionism paralysis at
Prefer to listen? Here’s an audio version of this post. I still remember the setting: it was a little coffee shop in sunny Scottsdale, Arizona. We were three and a half months into planning the company retreat and a few days into the scouting trip. Nicole and I were knee deep in our notes from a morning meeting with a potential vendor and ideas for the retreat were flying. By that time, we’d narrowed down our initial list of 18 potential retreat cities across the world to just three: Scottsdal
How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to grow to $5.4 billion in the U.S. alone in 2018 and $9 billion globally by 2020. Needless to say
💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → We’ve all been there. Staring at that dreaded blinking line on a blank page. Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And while there are lots of ways to come up with great content ideas, I’d like to show you one that doesn’t get talked about much. It’s a simple strategy that I’ve used to source content ideas for blog posts, work
Prefer to listen? Here’s the audio version of this post: Being a remote team and international company comes with a lot of things that are non-traditional, things like getting 80 people on remote all-hands meeting. We’ve talked about several aspects that are quite unique to the business side of an international company, too, like paying employees and when to give people holidays. In this post, we’re going to dive into another big part of working at and running Buffer, which is employee benefits
If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times to post have been released. (At Buffer, we contributed to this too!) And while knowing your best time to post is still very relevant, I’m starting to feel that it’s no longer useful to refer to studies on
Even though Twitter has introduced an algorithm to its timeline , most of the tweets we see on our timelines are still displayed reverse-chronologically. This means that tweeting at the right times can help you reach and engage more followers. But as social media managers , you most likely don’t have the time to wait around and tweet at specific times of the day. Here’s where sch
“We believe that it’s really important to come up with core values that you can commit to. And by commit, we mean that you’re willing to hire and fire based on them. If you’re willing to do that, then you’re well on your way to building a company culture that is in line with the brand you want to build.”– Tony Hsieh, November 15, 2010, The Huffington Post Buffer’s founder, Joel , set about identifying his values and the values of the 10 other employees in 201
I was once asked, “How often do you talk about your company values at Buffer?” I think the person I was speaking with was pretty surprised when I responded: “At least once a day!” At Buffer, our values are a blueprint for everything we do. We use them in hiring , in product decision making, in marketing, in overcoming company challenges and in many other situations. We work hard to make sure that our values aren’t just a plaque on the wall –for one, we
“I just sit in my office and read all day.” This is how Warren Buffett, one of the most successful people in the business world, describes his day. Sitting. Reading. He advises everyone to read more, and that’s certainly a goal we can all get behind. Our personal improvements at Buffer regularly come back to the books we read—how we aim to read more and make reading a habit. I imagine you’re in the same boat as well. Reading more is one of our most common ambitions. So how do we do it? An
At Google IO this year there was a great session on some new Google Play features to make subscriptions and billing operations easier for both users and developers. The announcements here were also followed up by a blog post here on the Android Developers Blog. Whilst not everyone will be able to make use of all these new features, if you’re providing subs
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle is credited with saying these 15 famous words. And for most of my life…I didn’t believe him. I fought against cultivating good habits and routines because I didn’t want to feel like I had to live my life by other people’s rules. I wanted to be my own person and do my own thing. Besides, keeping a routine was hard work. Know what I discovered? Having no routine or structure is so much more draining mentall
Though to many, creating a budget might sound rather uninteresting and isn’t necessarily synonymous with the exciting fast-paced growth of a startup or scaleup , we believe it is, in fact, a core part of creating a sustainable and healthy company. (Which is what makes budgeting so exciting to us!) We haven’t always used a budget at Buffer to guide us towards financial health and our long-term g
Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast. How to listen: iTunes | Google Play | SoundCloud [https://soundcloud.com/the-science-of-social-media/instagram-igtv-television-for-the-mobile-generati
Prefer to listen? Here’s the audio version of this post: One of the biggest questions that comes up when exploring how to work as a remote team is a question of operations: How do all those people, in all those places, stay organized and productive? Since Buffer is one of those fully remote teams, we get the chance to try out many different strategies and tools [https://buffer.com/resources/remote-wor
Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. “Two and a half years ago we were
Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts, social media updates, visuals, video, slide decks, and even more. You can even add podcasting to this mix. Audio is being used in clever ways to fit into the content plans of some of the top forward-thinking websites and blogs. Tim Ferris—author of The Four-Hour Work Week—started a popular podcast on his blog. Copyblogger runs their Lede podcast amid their traditional awesome marketi
Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast. How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recen
Of the many ways that we engage with our audience — email, video, content, socks — one of our longest-standing traditions has been #bufferchat, our weekly Twitter chat where members of our Twitter community gather together to share questions, answers, insights, and GIFs about social media topics and workplace trends. We’ve been meeting together every Wednesday for the past four years — a to
Remote work is an amazing way of life for so many people and companies around the world, but it also comes with its fair share of challenges. Even with the wonderful perks — the flexibility, getting to work where you’re the happiest, focused work time, potentially traveling around the world, and more — it’s hard to avoid moments of loneliness with this work and lifestyle. As this is something many of us on the Buffer team experience from time to time, we wanted to collect as much advice as we
As a social media manager , you likely spend a good chunk of your day scheduling content for your brand’s social media profiles . We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this post, I’ll be sharing some ways you can save time while scheduling content for social media using Buffer [https:/
At Buffer we regularly hold what we call ‘Snackchats’. These are short & informal presentations of something that we want to share with our team which help to build on our engineering culture and help each other to grow as engineers. Anyone on the team has the opportunity to give these talks ? Once a discussion has been proposed, a day / time can be picked ready for people to grab a drink (and snack!) to take some time out of their day to learn something new. These have been happening at Buff
Language is one of the most powerful tools we have as humans. It binds us. Instructs us. When used well, it creates a common understanding. And it’s essential for creating an environment where everyone feels welcome and included. Historically, language has left many out. Individuals and groups have been marginalized and discriminated against because of their culture, race and ethnicity, gender, sexual orientation, age, disability, socioeconomic status, appearance and more. We can do better. I