Blog - Page 23
A collection of 2,500 blog posts
Nothing is healthy in excess amounts, including social media. In this article, we share the reasons for and benefits of taking a social media break, as well as insight into what happens when a Chronically Online person decides to take one.
These small businesses may be limited in size, but they're still making a huge impact in their communities through initiatives and policies they've baked into their companies.
Our new time-off dashboard is meant to help our team members prioritize their mental health by providing a deep dive into how we utilize our vacation time as a company.
In early September, our team scheduled and organized our first in person meetup in Lisbon, Portugal. The initial plan was to gather in person and spend a week together, getting to know each other better and invest time into strengthening our team. However, due to a mix of reasons, from family leave to health, only half of our team was able to attend in person. I am the Engineering Manager for the Core Foundations team at Buffer, and we build and maintain the core elements for accessing, schedul
How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? In this article, business owners share stories about their growth and offer practical advice about retaining their identity while building their future.
Small businesses don’t have to grow in size to make a difference. We’ll share why, sometimes, thinking small can lead to the biggest dividends.
As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company what those expectations for communication best practices are so everyone can be aligned. We didn't always have communications expectations written down. When I joined Buffer in 2016, it was something I learned t
Raising money is something on every entrepreneur's mind, but we spoke to four small business owners who've pursued alternative models of funding and say that was the right choice for them.
Community is at the center of many impactful small businesses. But how do you cultivate a flourishing community that grows with and supports your business? In this article, small business owners share the insights and lessons they’ve learned from creating communities.
We encounter a lot of incredible small businesses regularly at Buffer. Last year, we had the chance to highlight eight of them in season one of a new Buffer original series — Small Business, Big Lessons. We’re happy to share that the series is back! So start listening to Small Business, Big Lessons Season 2 wherever you get your podcasts. We’ll release a new episode every Tuesday for the next six weeks. Listen to Small Business, Big Lessons: Season 2 In this series, we’re bringing you busines
In honor of Hispanic Heritage Month, we're highlighting five small businesses that are ushering in more representation in their respective industries.
In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology.
Building a meaningful community is never easy, but doing so without a lot to spend on acquisition can be even more challenging. Here are four simple strategies that helped Allison Esposito Medina, founder, and CEO of Tech Ladies, grow her 200,000-member community on a budget.
At Buffer, we regularly share cultural spotlights to connect our global team and help us understand one another at a deeper level. Ismail, one of our product designers, presents a deep dive into Morocco.
When starting in the tech industry, many companies raise venture capital. But Allison Esposito Medina, founder and CEO of Tech Ladies, decided to bootstrap and generate income from the start. She believes her business is better for it, and she encourages other founders to do the same.
After hiring three new teammates I took an extended period off of work on sabbatical. This time ended up being really positive for my team, here's why and how I set everyone up for support while I was out.
By combining their unique skill-sets and being intentional with their planning, sisters Anna and Kelly created a small business that honors and gives back to their childhood home.
Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.
Content batching helps you save time, post consistently, and repurpose your ideas seamlessly across platforms. In this article, we’ll walk through how you can create a system for content batching that lets you execute all your best ideas with enough time to spare.
A few weeks back everyone at Buffer spent one week working on something completely different. During that week, our 80 teammates split into 16 teams to build 10 new features and launch 5 new pages.
In this interview, we talk to Tori Dunlap, founder and CEO of HerFirst100k about turning a personal brand into a business, the power of social media to accelerate brand growth, and the exciting future of personal branding.
Twitter Subscriptions offers content creators and small businesses an opportunity to earn money while forging a deeper connection with their biggest supporters.
Looking to start a business on a budget? Learn from Lily Amberg, who turned $500 into a million dollar online shop in just a few years. Here’s how she did it.
In this article, we dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts.