The 43 Best Books and Twitter Accounts to Inspire Your Social Media Sharing

Marketer, speaker and author, Bryan Kramer, dropped by #bufferchat to talk about the art (and impact) of sharing.

Catch the full recap here.

How can social sharing impact your business and personal life?

From Bryan:

• There are 4 types of sharing. 1) H2M, M2M, H2M2H, and #H2H
• 1) H2M = Human to Machine (we do this all the time with ATM’s)
• H2M2H = Human to Machine to Human. We are doing this now by using tools to communicate to each other.
• M2M – Machine to Machine – Watson Analytics is a good example of this.
• And finally, #H2H – personal one to one communications!
• The key thing to remember is that Human to Human communication and sharing IS YOUR COMPETITIVE ADVANTAGE

More great advice:

• “I’ve also made freinds, colleges and business partners on Social media and have learned so much, had access to soo much info” @cathywebsavvypr
• “Social sharing gives your brand colour, voice and personality to a much wider audience than before” @edgoodman
• “Relationships are built when you share yourself, not just content. Headlines just share info. ” @martinlieberman

What does “human-to-human” sharing mean?

From Bryan:

• Human to Human is bringing back the 1) Simplicity 2) Empathy 3) Imperfection in all we do in business and humans
• It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C).
• What it really did was create an unnatural language – with words like “synergy” and “speeds and feeds”
• It’s become like one massive game of telephone, where by the time a message gets to the person
• Marketing increasingly strives to become one-to-one
• The dichotomy between marketing and social has actually flipped… and it’s out of balance
• Social and marketing need to work together to personalize individual conversations, deliver shared global experiences
• Our challenge as humans is to find, understand and explain the complex in its most simplistic form.
• This means you, marketers.
• Find the commonality in our humanity, and speak the language we’ve all been waiting for.
• There is no B2B or B2C, it’s Human to Human, #H2H

More great advice:

• “Speaking as an individual at a brand, not just as a brand. Taking the time to know who your listener is beyond a number.” @katiemcculey
• “To me, sharing involves listening more than speaking (doesn’t everything) – that’s what makes it most human – being open.” @kymberlaine
• “Human to human sharing means what it always has. The internet has just changed the way it’s done.” @lisamasiello

How can social sharing shape your content marketing strategy?

From Bryan:

• The best thing we can do is “share with intent”
• Let’s face it. With all of the social media chatter, it’s hard to find a way to break through the noise
• Nearly 2.5 million pieces of content is shared and posted on Facebook Over 220,000 new photo, Nearly 300,000 tweets
• With that amount of data being shared be minute, there’s little wonder that many brands are struggling
• But in a world of viral cat videos and reposts, how do you find and share engaging content that reaches your main audience?
• One key is to curate the RIGHT content
• The key to understanding curating content is to know your readers. Understanding what they are passionate about
• This means that you have to spend time to listen to your customers in order to fully assess their needs and wants.
• Although this idea may seem basic, it really should be an essential part of any marketing strategy.
• The goal should be not to simply aggregate information but to create a dialogue that will lead to building a relationship.
• Curating different types of materials makes it more interesting for readers to share.
• Remember the ultimate goal is to engage and share with consumers in order to sell both yourself and your brand.
• make sure that you distribute information from a variety of sources on multiple platforms.
• You should encourage your readers to interact with each other.
• Finally, use the right tools
• Companies such as @Bufferapp offer excellent assistance to deliver your brand’s message

More great advice:

• “Social sharing helps you figure out what content is valuable to your audience so you can cater future content towards them.” @Jaymietarshis
• “Social sharing is personal. It reflects who we are & that motivates us to create Fridge-Worthy content to share everyday” @ErinEHayes
• “Posting, writing, curating content people love can only benefit your content marketing strategy and grow your community” @poppypiper

What social media tools do you utilize to manage your digital world?

From Bryan:

• I do use @bufferapp and others to help start the conversation. I find the best H2H conversations using the native apps

Other tools mentioned:

• Tweetdeck
• Hootsuite
• Crimson Hexagon
• Canva
• LinkedIn Pulse
• Mention
• Latergramme
• Pocket
• Slideshare
• Nimble
• Swayy
• SumAll
• Slack
• IFTTT
• CoSchedule
• FollowerWonk
• Nurph
• Iconosquare
• MailChimp

What companies or individuals inspire you and exemplify the power of sharing?

From Bryan:

1. @IBMSocialBiz
2. @VirginAmerica
3. @purematter
4. @buffer
5. @NicksCoffeeCo is a small family owned coffee shop. They answered my tweet and sent me coffee from Ireland.

More great recommendations:

1. @ModCloth
2. @lyft
3. @darlingmag
4. @ashleybeaudin
5. co-author @AnnHawkins (Book: New Business, Next Steps)
6. @mashable
7. @HubSpot
8. @Uberflip
9. @TeriMKojetin
10. @LorrieGuerrieri
11. @nlbctim
12. @ideakid88
13. @tigga7d6
14. @marketinghits
15. @CarolynPortanov
16. @JonMorrow
17. @iSocialFanz
18. @TedRubin
19. @CarlosGil83
20. @WholeFoods

What books do you recommend to inspire genuine sharing?

More great recommendations:

1. Delivering Happiness – Tony Hsieh
2. New Business, Next Steps – Ed Goodman
3. Start with Why – Simon Sinek
4. Up Your Game – David Bradford
5. Thinking Fast and Slow – Daniel Kahneman
6. Getting Things Done – David Allen
7. Purple Cow – Seth Godin
8. Jab, Jab, Jab, Right Hook – Gary Vaynerchuck
9. Mastermind Dinners – Jayson Gaignard
10. How to Win Friends and Influence People – Dale Carnegie
11. The War Of Art – Steven Pressfield
12. Return on Relationship – Ted Rubin
13. The Social Animal – David Brooks
14. 7 Habits of Highly Effective People – Stephen Covey
15. Succeed and Grow Rich Through Persuasion – Napolean Hill
16. Rework – Jason Fried
17. The Giving Tree – Shel Silverstein
18. Daring Greatly – Brene Brown

Thank you so much for everyone who joined in on this great chat!

Catch #bufferchat each Wednesday at 9 am Pacific/noon Eastern and join our Google+ community for the latest news.

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

Image sources: UnSplash